Of all the common themes in science fiction – spaceship battles, alien invasions, colonized planets – the most tenacious might be the question of what happens when machines become more like people.
As the pandemic triggered lockdowns around the world, TikTok felt, as Zoom did, like the right app at the right time.
Marketing professionals have been talking about the ‘new normal’ for some months now. With the pandemic changing people’s daily habits, companies have had to change what they offer and how they offer it to ensure their business is fit for a context which nobody could have foreseen.
It’s been a while since a hashtag caused quite as much of a stir as #susanalbumparty.