New consumer research has shown that 18-24 year olds are spending most of their time online on social media platforms. These social platforms have evolved to offer a variety of tools and techniques to help users search and discover products, brands and people that could be of interest to them.
How to Connect with a Millennial Audience on Mobile
With 98.6% of millennials owning a mobile phone in the UK, they’re officially known as the mobile generation. For millennials, a smart phone acts as an integral part of their life.