With so many ways to consume media these days, it’s sometimes hard to understand what and who to be watching and on what platform.
Whether on the go or on your TV, the $36 Billion a year industry is rapidly becoming the entertainment standard that all others aspire to be.
At the heart of Unilever’s Marketing strategy, there are 3 pillars to crafting brands for life according to Luis Di Como, EVP of Global Media at Unilever.
2018 will be known as the year for the battle of truth.
There is no one mom. Those were the words that Dick van Motman, Gobal President of Dentsu Brand Agencies used in his introduction of Advertising Week speaker, Merlee Jayme.
Our needs as consumers have not changed but our expectations for the brands that serve us have changed dramatically.
Is being a global brand in today’s world a blessing or a curse? This was a very compelling question that was asked within the presentation Jessica Davey, Chief Marketing Officer, McCann Worldgroup Asia Pacific, gave to the audience at AWAsia2018.
There is much to be said about today’s advertising landscape vs. the past.
Let’s say you go to a party – what’s the first thing you ask? Do you ask what there is to drink? Or do you ask what the wi-fi credentials are? Chances are it’s the latter.
There’s that popular saying that to know where you are going, you must know where you’ve been. That’s exactly what Gail Heimann, President of Weber Shandwick educates us on in her session.