Ana Demendoza

Writer at Advertising Week
Ana Demendoza is a Senior at the University of Wisconsin-Madison's School of Journalism and Mass Communications studying Journalism with a focus on Reporting. Dedicated to utilizing her Venezuelan background, Demendoza hopes to elevate Hispanic/Latinx voices through broadcast and multimedia journalism after graduation.
Ana Demendoza

Risks and Benefits: Branding on TikTok

Always wanting to be the “first mover,” Kelly Solomon, Senior Vice President of Consumer Marketing at MAC Cosmetics, propelled her team to use a novel tool to digitally engage with a younger audience.