To prepare brands for a rising multicultural America, Armando Christian Pérez, better known as Pitbull, partnered with Bill Koenigsberg, President, CEO and Founder of Horizon Media, to create an agency focused on diversity marketing.
Always wanting to be the “first mover,” Kelly Solomon, Senior Vice President of Consumer Marketing at MAC Cosmetics, propelled her team to use a novel tool to digitally engage with a younger audience.
With 150-year-old legacy, Goldman Sachs is the untouchable financial empire. Surpassing expectations, Marcus by Goldman Sachs is redefining the heritage brand in a digital and personal approach.
Known as the social platform with short-form video challenges and memes, Tik Tok has amassed substantial global usership for the next generation.