To prepare brands for a rising multicultural America, Armando Christian Pérez, better known as Pitbull, partnered with Bill Koenigsberg, President, CEO and Founder of Horizon Media, to create an agency focused on diversity marketing.
Ana Demendoza
Writer at Advertising Week
Ana Demendoza is a Senior at the University of Wisconsin-Madison's School of Journalism and Mass Communications studying Journalism with a focus on Reporting. Dedicated to utilizing her Venezuelan background, Demendoza hopes to elevate Hispanic/Latinx voices through broadcast and multimedia journalism after graduation.
Latest posts by Ana Demendoza (see all)
- 305 to Worldwide: Pitbull’s Next Entrepreneurial Venture - September 27, 2019
- Risks and Benefits: Branding on TikTok - September 26, 2019
- ‘Marcus by Goldman Sachs’: Leveraging Legacy for Innovation - September 24, 2019
Risks and Benefits: Branding on TikTok
Always wanting to be the “first mover,” Kelly Solomon, Senior Vice President of Consumer Marketing at MAC Cosmetics, propelled her team to use a novel tool to digitally engage with a younger audience.
‘Marcus by Goldman Sachs’: Leveraging Legacy for Innovation
With 150-year-old legacy, Goldman Sachs is the untouchable financial empire. Surpassing expectations, Marcus by Goldman Sachs is redefining the heritage brand in a digital and personal approach.
Marketers, It’s Time to Start Paying Attention to Tik Tok
Known as the social platform with short-form video challenges and memes, Tik Tok has amassed substantial global usership for the next generation.