Marked in its 91st year, the Macy’s Annual Thanksgiving Day Parade has become a symbol of an American tradition.
What makes native programmatic advertising such a win for advertisers is that it connects to the consumer in an innovative way and also allows for marketers and advertisers to place advertisements that seem intuitive to consumers.
Is storytelling really dead? Mastercard’s Chief Marketing & Communications Officer, Raja Rajamannar, seems to think so.
We got the chance to talk to Eddie about his ideas on what the future of video looks like and what trends could be appearing in the coming months.