This article will look at some other games which, while popular, are still finding their places as competitive esports.
Angel Mendoza
Account Director at Rogers & Cowan
Angel is an Account Director at Rogers & Cowan responsible for managing and supporting global esports sponsorships for Mastercard. Previously he was at the IPG Media Lab, where he led esports and gaming education, strategy, and activations for Hershey, Reese's, Kit Kat, and advised clients how to enter the space.
Latest posts by Angel Mendoza (see all)
- Marketer’s Guide to Esports Competitions (Part 2) - September 9, 2019
- A Marketer’s Guide to eSports Competitions - August 7, 2019
- A Marketer’s Guide to Livestreaming - July 16, 2019
A Marketer’s Guide to eSports Competitions
Competition is a prominent element in both the worlds of marketing and esports. For an esports player as well as for a brand, the ability to find and pursue opportunities is what determines success.
A Marketer’s Guide to Livestreaming
Esports is a massive industry, and its growth shows no signs of slowing down. Just this year, esports surpassed $1 billion in revenue globally.
A Marketer’s Guide to Esports Genres (Part 2)
Continuing from our previous article about the multitude of genres that esports has to offer, we present a few more. If you thought that esports had only four genres to offer, you were wrong.
A Marketer’s Guide to Esports Genres (Part 1)
The concept of esports has been a relatively recent occurrence, but it has certainly gained…