Esports is a massive industry, and its growth shows no signs of slowing down. Just this year, esports surpassed $1 billion in revenue globally.
Angel Mendoza
Angel started SimplePixel to help marketers better understand the world of esports and gaming. As the Director of Partnerships for the IPG Media Lab, Angel led education, strategy, and activations for Hershey, Reese's, Kit Kat, ExxonMobil, Coca-Cola, and Right Guard.
Latest posts by Angel Mendoza (see all)
- A Marketer’s Guide to Livestreaming - July 16, 2019
- A Marketer’s Guide to Esports Genres (Part 2) - July 11, 2019
- A Marketer’s Guide to Esports Genres (Part 1) - July 3, 2019
A Marketer’s Guide to Esports Genres (Part 2)
Continuing from our previous article about the multitude of genres that esports has to offer, we present a few more. If you thought that esports had only four genres to offer, you were wrong.
A Marketer’s Guide to Esports Genres (Part 1)
The concept of esports has been a relatively recent occurrence, but it has certainly gained…