Angel Mendoza

Angel started SimplePixel to help marketers better understand the world of esports and gaming. As the Director of Partnerships for the IPG Media Lab, Angel led education, strategy, and activations for Hershey, Reese's, Kit Kat, ExxonMobil, Coca-Cola, and Right Guard.
Angel Mendoza

A Marketer’s Guide to Livestreaming

Esports is a massive industry, and its growth shows no signs of slowing down. Just this year, esports surpassed $1 billion in revenue globally.

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A Marketer’s Guide to Esports Genres (Part 2)

Continuing from our previous article about the multitude of genres that esports has to offer, we present a few more. If you thought that esports had only four genres to offer, you were wrong.

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