Around the globe, out of home media stands out in the COVID crisis by making history and helping us fight the threat, stay in touch, mourn those lost, and express thanks to heroes.
In the COVID-19 crisis, anxious elected leaders and health officials turned to influencers with deep cultural connections: sports and entertainment heroes. Their mission is to break through with public-health messages and change behavior.
Political ad spending on out of home media is increasing, according to Kantar tracking. Lamar Advertising CEO Sean Riley predicts a bump from the political category in 2020.