Scholars say the unblinking eyes of the Gatsby billboard observed the morality of the Roaring Twenties, perhaps a vigil of the Almighty. The omnipresent billboard also symbolized something more earthly: our deep cultural connection with out of home advertising.
Political ads in battleground states showcase the varied formats in out of home media, and politicians’ intense desire to connect with voters outside their homes.
Around the globe, out of home media stands out in the COVID crisis by making history and helping us fight the threat, stay in touch, mourn those lost, and express thanks to heroes.
In the COVID-19 crisis, anxious elected leaders and health officials turned to influencers with deep cultural connections: sports and entertainment heroes. Their mission is to break through with public-health messages and change behavior.
Political ad spending on out of home media is increasing, according to Kantar tracking. Lamar Advertising CEO Sean Riley predicts a bump from the political category in 2020.