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Are We in a Golden or Gilded Age of Influence?

Years ago, in a time before “micro-influencers” traveled with photographers and mobile lighting kits to capture and document meticulously staged snaps, I worked on a social media campaign that taught me an important lesson – trust your audience.

Ooops! Use Social Media to Avoid a Derecho of Crisis

Social media can be a derecho of crisis – a storm of opinion, criticism and conversations that are fast-moving, complex and devastating.  Seasoned professionals working in strategy, public relations and crisis-management tend to be of the opinion that it’s not a matter of “if” a crisis will occur, but rather “when.”