Barry Wacksman, of R/GA, asks the Advertising Week audience to consider, “Where to be creative?”
Becky Johnson
Writer at Advertising Week
Latest posts by Becky Johnson (see all)
- The New Playbook on Creativity - February 19, 2018
- Rolling the Digital into the Entire Creative Narrative - February 19, 2018
- Does Audience or Content Drive Monetization? - February 19, 2018
Rolling the Digital into the Entire Creative Narrative
Keith Reinhard, representing DDB, asks if advertisers are sacrificing creativity for the excitement of “new digital” enterprises.
Does Audience or Content Drive Monetization?
Roberto Fernández del Castillo of UBER Mexico hosts the El Heraldo de México Stage to discuss a goal all brands, agencies, and creatives struggle with regularly: Monetizing Content.
Expert Insight into Latin America’s Online Retail
Leaders across the retail ecosystem join together to discuss the challenges facing their space and what actions will help them succeed.
5 Gender Equality Myth Busters
Karla Berman, Head of CPG at Google, starts off her talk at Advertising Week LATAM with a humorous tone to the overwhelming gender issues in the workforce.
The Payout of Being Independent
Launching an independent company without the resources of a big corporation is not for the faint of heart.
Open Kitchen Retailers and Telling the Makers Story
Makers, small batch manufacturing, and slow fashion are stronger and more popular than ever, but there are still major blows inflicted from the fast fashion machine.
Pay-to-Play Gets Redesigned in Fashion
While still Pay-to-Play in the sense that the designer must be ready to invest in themselves, there’s an entire ecosystem built in the program to help support the designers.
Fashion Houses and Home Sewists Meet on Instagram
Tailors training on Savile Row are learning from masters almost gone, and they’re all on Instagram.
Google and Walmart Partner for the Future
Google and Walmart announced a strategic partnership using Google’s apps and Walmart’s 4,700 stores and fulfillment centers. Currently Walmart’s online traffic is half of Amazon’s, but by partnering with Google, they look to take on the Prime giant with an eye to the future.