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What My Side Hustle Taught Me About My Day Job and How it Benefits Our Clients

Ask anyone in the ad world what they do and they’ll say ‘x’ role- and then, after a thoughtful pause, they’ll correct themselves and say, but what I’m really passionate about is ‘y’ – they’re really a poet, they’re really a chef, they’re really a charter boat captain – we’re a conflicted bunch, but not without reason.