It seems natural and predictable that companies would pull back on advertising during a crisis – but this isn’t a smart move, just an expedient one.
Pre-Inauguration Anxiety By the Numbers – How President Trump is Affecting Consumer Sentiment
A dramatic political transition is mesmerizing the nation. It’s not so much that things are changing, it’s that the change was entirely unexpected — and when it comes to uncertainty, Trump is the gift that keeps on giving.