Last year was the year we lived vicariously through social media. Cooped up indoors, it was our portal to the outside world, removing the miles between us and our friends, family and colleagues.
Over the past few years, social media has seen the emphasis shift from the social to the media. But a crisis like the one we’re currently living in changes everything. And over the last few weeks, it’s been fascinating to watch user behavior completely flip.
The like button is synonymous with social media. A simple, quick and instant way of showing your appreciation. The little blue thumb has become a totem of the digital age.