Last week, Cannes Lions celebrated its 64th International Festival of Creativity. Every year – and this year was no different – there’s discussion around the role of creative now and in the future of digital advertising.
Millennials, Media and Digital Consumption Today – A Test Study on The Streets of London
If you’ve been paying attention to media consumption habits over the last few years, you would have noticed the obvious trend – young people are moving away from linear TV.
Using Programmatic to Foster Brand Loyalty
Gaining brand loyalty among consumers has always been a clear goal for marketers.
Disengaged: Are CMOs Missing the Mark When it Comes to Engaging Millennials?
In today’s age of digital, priorities are changing. Whereas in the past it used to be just consumer wallets, today brands are vying for consumers’ most important commodity – their time – and keeping them engaged.