From the Mad Men era to the creative zeitgeist of today, the ad industry has experienced quite the transformation. The industry as a whole, the work it produces, and its clients are frequently studied and discussed.
Concept testing, whether it’s for early ideas or for alpha and beta testing of new products and devices, can help companies avoid expensive failures and maximize new revenue streams.
A COVID-19 recession is officially here, and the recovery could take a long time. As marketers strive to carve the right path and re-establish a presence, market research can provide the information they need to get it right.
Before developing the parameters of your copy test, the best course of action is to first determine if testing will in fact be useful. In some cases, testing isn’t the right path.