A COVID-19 recession is officially here, and the recovery could take a long time. As marketers strive to carve the right path and re-establish a presence, market research can provide the information they need to get it right.
Effective Research Can Help Your Business Create Better Ads
Before developing the parameters of your copy test, the best course of action is to first determine if testing will in fact be useful. In some cases, testing isn’t the right path.