Before developing the parameters of your copy test, the best course of action is to first determine if testing will in fact be useful. In some cases, testing isn’t the right path.
CEO at Bastion db5
Chris Hubble serves as CEO of market research and consumer insights agency Bastion db5. Before founding db5 in 2009, Chris served as Chief Executive Officer at Hall & Partners USA. Chris has 30+ years of experience in consumer insights with particular expertise in new product development, brand strategy, brand communications, and customer experience. He’s worked with over 50% of Fortune 500 clients. Bastion db5 has also done work for Yahoo!, Verizon Media, and BuzzFeed.
Latest posts by Chris Hubble (see all)
- Effective Research Can Help Your Business Create Better Ads - December 20, 2019