CTV viewership has ballooned under COVID-19, from 2.7 billion hours per week pre-pandemic to 3.9 billion hours during the height of lockdowns. Every week more fuel is added to the fire.
As a marketer, and more specifically, a marketer that has fully embraced cognitive technology in all of its glory, I’m supposed to wax enthusiastically about digital assistants such as Google Home or the Amazon Echo.
Businesses have a conceptual and theoretical understanding of how powerful cognitive technology could be – they see the why. What’s less understood is how it should be used in the world of marketing and communications.