There is no asset deemed more valuable than data (other than people, of course).
“How can I be sure in a world that’s constantly changing?” – The Rascals, 1967…
In January 2019, the Edelman Trust Barometer revealed that trust changed a lot in the past year.
Our agency model, now 82 years in the making, has changed and morphed into the full-service integrated shop that we are today.
How can retailers make use of big data to get ahead of the competition?
“The answers to your business challenges have been hiding in your data.”
The public spoke, the media critiqued, and the “winners” and “losers” of the biggest US ad event on TV crowned.
Data regulation is only in its infancy so, as current laws are enforced and new legislation takes effect, data privacy will be a top priority for brands all over the world.
Our industry needs to embrace new ways of thinking.
A Q&A with Liz Fogerty, Chief Strategy Officer of Edge Marketing