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The Sonic Truth: Hearing What Works – Audio Attribution Pt. 1

In an increasingly-complex media landscape, figuring out which stops along the customer journey signal advertising success has never been more challenging…or more critical.

Great Minds: Werner Herzog

He made his first film in 1961 at the age of 19. Since then, Werner Herzog has produced, written, and directed more than seventy feature- and documentary films. 

Great Minds: Rory Sutherland

Rory is the Vice Chairman of Ogilvy in the UK, an attractively vague job title. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behavior.

Great Minds: Ken Auletta

Ken Auletta began contributing to The New Yorker in 1977 and has written the Annals of Communications since 1993.

Great Minds: Lubomira Rochet

Lubomira Rochet joined L’Oréal in March 2014 as Chief Digital Officer and member of the Group’s Executive Committee.

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