Audio is one of the oldest forms of marketing. Make sure it’s effective with one of the newest forms of analytics.
Generation Z stands to disrupt the status quo, question decades-old societal constructs, and take matters into their own hands; because we feel every conversation should always centre the voices of those closest to the issue being discussed.
There is a massive opportunity with a combination of big data and artificial intelligence, however, if the industry is to progress, we need more than just statistics.
As brands retrofit their digital practices to be compliant with new privacy laws like GDPR, there are opportunities to approach privacy from a brand value perspective.
Speaking about the Krispy Kreme Throwback Arcade campaign at Advertising Week APAC, Jay Morgan, innovation director for The Monkeys, urged brands to take more care with social campaigns.Read More →
The AW360 team sat down with Magdalena Osinska, Director at Aardman Animations to discuss her work with “Wallace and Gromit,” “Chicken Run,” “Shaun the Sheep” and many others.Read More →
AW360 sat down with Rob Bennett, CEO of Rehab – the winners of the Amazon Change for Good Hackathon at the Cannes Lions International Festival of Creativity.Read More →
We arrived at Beker to talk about their latest campaign for Sky with Mario Bautista, we talked with the creative heads Carlos Octavo (VP), Carlos Sánchez and Nacho Márquez about music, content, jingles and campaigns.Read More →
AW360 sits down for a chat with Google’s Noël Paasch…Read More →