A Digital Marketer’s Action Plan: 4 Tips for Navigating a Crisis

There are no easy answers to the challenges created by this uncertainty. Still, companies need to find a path forward. The effect that this new crisis will have on the economy is still unknown, but in digital media, there are a few actions that marketers can take to help mitigate the impact.

Innovation As Strategy

To say that innovation is pivotal to a brand’s survival is an understatement. But where do they start? Constant tech disruptions and revolutionary business models shaking up the market mean that brands are unsure about how to capitalize on new tech, behavior, and ways of thinking.

Visuals Are The Only True Global Language

AW360 sat down with Dr. Rebecca Swift, Global Head of Creative Insights for Getty Images, to get a better understanding as to how visuals can help a small business or global brand capture attention among key demographics.

Latest Podcasts

Great Minds: Susie Essman

Susie Essman is an American stand-up comedian, actress, writer, and television producer. She is best known for her role as Susie Greene on Curb Your Enthusiasm and the voice of Mittens in Bolt.

Great Minds: Frank Abagnale

Mr. Abagnale’s life was depicted on the big screen by Leonardo Di Caprio in the classic film “Catch Me If You Can.” He now travels the world sharing lessons he’s learned whilst working with the FBI.

Great Minds: Sir Martin Sorrell

Sir Martin Sorrell is Executive Chairman of S4 Capital, which is building a new age, new era, digital advertising and marketing services platform for global, multi-national, regional, local and millennially-driven clients.

Great Minds: Ndaba Mandela

Ndaba Mandela is Nelson Mandela’s Grandson. He is passionate about the Mandela legacy and motivating young people to get involved in community development.

Great Minds: Mark Boyd

Mark Boyd is the Co-Founder of Gravity Road, an agency bringing together the best of the advertising, communication and entertainment sectors in new ways.

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