Not only is Patrick Comer the Founder and CEO of Lucid, the largest Research Technology firm on the globe, he’s the man that coined the term ResTech to begin with. Patrick sits down with AW360 to discuss the fascinating world of data research.
The ad tech industry has spent the past year closely monitoring and digesting updates around Apple’s SKAdNetwork and Google Chrome’s Privacy Sandbox, knowing that both carry dramatic implications for how our industry will gather consumer data.
As consumers emerge from lockdown – some blinking and tentative and others in a mad dash – marketers need to remember it won’t be like it was BC (Before Covid).
Content marketing is, however, the most sustainable way to grow demand and a loyal audience. If you’re in need of immediate results, content marketing is not for you. But if you’re after long-term success and growing your audience base, you’ve found your match.
Over the years we’ve heard lots of debate about the viability of email. As social media steamrolled onto the scene, many people in the industry even wrote email off as “dead,” proclaiming that social would make email irrelevant, especially for younger generations.
Optimism, properly channeled, is a powerful catalyst for change. And if you can retain your sense of optimism even amidst a pandemic, you possess a marketer’s most essential quality.
From his early days writing for SNL to his latest collaboration, Here Today, with Billy Crystal, the legendary Alan Zweibel takes Great Minds listeners on a journey through his unparalleled career.Read More →
Twitter’s Vice President of Global Client Solutions, Sarah Personette, joins to discuss her role at Starcom, her times at Refinery29 and Facebook, as well as her current role at Twitter.Read More →
Not only is Patrick Comer the Founder and CEO of Lucid, the largest Research Technology firm on the globe, he’s the man that coined the term ResTech to begin with. Patrick sits down with AW360 to discuss the fascinating world of data research.Read More →
Willie “Too Big” Hall is perhaps best known as the drummer in the legendary Blues Brothers band but he is also an absolute musical icon having played with such legends as Booker T. & The M.G.’s, Isaac Hayes, Rufus Thomas and the reformed Bar-Kays. HIs life story is truly remarkable.Read More →
This is Mental Health Awareness Week. If ever there was a woman to whom Suki Thompson should talk to about wellbeing and resetting in her Reset Podcast series, Rose McGowan is that woman.Read More →
Once upon a time, audiences were in discrete groups defined by the show they were watching. Now audiences are accessible by data, What does that mean for marketers? Does the relationship between a media brand and its readers still impact advertising response?Read More →
After years of highly data-driven marketing, there’s a gathering train of thought that a users emotional state can be a highly effective attribute for targeting. How does a brand leverage emotion to its advantage?Read More →