There’s good reason why we’re leaning so heavily into context; it provides many of the benefits of PII based audience tactics without any of the intrusive and creepy aftertaste. I will, however, say that the future will look a lot different than its past.
For a long time, many people in “Adland” have seen London as the only real location option in the UK for building a meaningful career. Yet if you were offered the ideal role, perks, benefits, better work-life balance and career progression, surely, you’d consider it even if it was outside of London?
The concept of creating an emotional bond still holds true today, but with the rise of digital, the way brands reach consumers has been refined, opening the door for new tools and approaches.
Are you letting a $200 million opportunity pass you by? Is there a $1.5 billion business you’re ignoring? If so, then it’s time to think again about eSports. 20 years ago, it was common to see video games as an expensive waste of time.
Focus on SMB
While this may seem obvious, it’s a UX design concept that can be easily missed by designers and app producers. The clean or minimalist approach to UI and UX design has been a highlight in 2019 and will continue to be – for good reason.Read More →
There are millions of small businesses (SMBs) working hard every day to carve out a place for themselves in the United States. According to the U.S. Small Business Administration, in 2018 there were 30.2 million small businesses that employed 47.5 percent of the U.S. workforce, and that number continues to grow.Read More →
92% of US consumers say that they still find targeted mobile advertising ‘annoying’. This is just one finding from the world’s largest consumer research of its kind, named “The Reality Report.”Read More →
Before launching your small business, it’s important you understand your customers’ buying behavior and why they prefer your product or service.Read More →
Google offers tools that allow us to create text ads that update dynamically based on the terms someone is searching, his location, day of the week, device & more at a large scale.Read More →
Understanding your customer personas, will help you tailor your digital marketing efforts and set your campaign targeting effectively.Read More →