This article explores how influencers have nurtured the audiences marketers seek, built credibility with those audiences, and therefore earned the trust necessary to promote your brand in a way people will listen.
Vivaldi’s CEO Erich Joachimsthaler discusses the modern relationship between brands and consumers with Pierre-Laurent Baudey, a Nike veteran of 22 years, an advisory board member for Tillamook, and brand growth partner with PLB LAB.
No matter whether you’re an ad exec based here or one who frequents the city for client or agency meetings, you’ll want to stay up on all that is happening as the summer winds down.
With brands increasingly interested in developing more dynamic, on-going conversations with their audiences, it has become critical for the production industry to develop new technologies within their storytelling process.
For AWEurope this year, we’ve done some work surrounding predictions for the boardroom considering those trends that you should be pitching to your CEO for the next 5 years.
The economist’s argument in favour would be that sugary drinks, like many consumer goods, have negative externalities and ought to be taxed accordingly.
Metrics are worthless if not used correctly. Lifetime values, driving repeat customers, physical vs digital channels – data points can make or break digital marketing strategies, and they must be fully understood to be fully unlocked by startups and corporations alike.
Programmatic is at a crossroads. Unless it can convincingly demonstrate its adds-value in the same way search is perceived to do so, its stellar growth could plateau.
No matter whether you’re an ad exec based here or one who frequents the city for client or agency meetings, you’ll want to stay up on all that is happening as the summer winds down.
Speaking about the Krispy Kreme Throwback Arcade campaign at Advertising Week APAC, Jay Morgan, innovation director for The Monkeys, urged brands to take more care with social campaigns.
The AW360 team sat down with Magdalena Osinska, Director at Aardman Animations to discuss her work with “Wallace and Gromit,” “Chicken Run,” “Shaun the Sheep” and many others.
AW360 sat down with Rob Bennett, CEO of Rehab – the winners of the Amazon Change for Good Hackathon at the Cannes Lions International Festival of Creativity.
We arrived at Beker to talk about their latest campaign for Sky with Mario Bautista, we talked with the creative heads Carlos Octavo (VP), Carlos Sánchez and Nacho Márquez about music, content, jingles and campaigns.
