For the CEO of Dentsu Aegis Network UK and Ireland, 2016 will be a pivot year. “It’s not ‘just advertising’ anymore – we’re in a new era of creativity, in a new economy that is digital,” said Tracy De Groose.
Content streaming service Netflix is frequently cited as the ultimate modern media company, deploying the ultimate in modern marketing techniques.
It is no longer a surprise to any of us that digital video is rapidly overtaking the more traditional forms of linear programming.
Customers have outgrown huge retail brands.
Speaking about the Krispy Kreme Throwback Arcade campaign at Advertising Week APAC, Jay Morgan, innovation director for The Monkeys, urged brands to take more care with social campaigns.Read More →
The AW360 team sat down with Magdalena Osinska, Director at Aardman Animations to discuss her work with “Wallace and Gromit,” “Chicken Run,” “Shaun the Sheep” and many others.Read More →
AW360 sat down with Rob Bennett, CEO of Rehab – the winners of the Amazon Change for Good Hackathon at the Cannes Lions International Festival of Creativity.Read More →
We arrived at Beker to talk about their latest campaign for Sky with Mario Bautista, we talked with the creative heads Carlos Octavo (VP), Carlos Sánchez and Nacho Márquez about music, content, jingles and campaigns.Read More →
AW360 sits down for a chat with Google’s Noël Paasch…Read More →