The Revolution Will Be Digital and Diverse

For the CEO of Dentsu Aegis Network UK and Ireland, 2016 will be a pivot year. “It’s not ‘just advertising’ anymore – we’re in a new era of creativity, in a new economy that is digital,” said Tracy De Groose.

By the Numbers

Why Customer Metrics Are More Than Numbers

Metrics are worthless if not used correctly. Lifetime values, driving repeat customers, physical vs digital channels – data points can make or break digital marketing strategies, and they must be fully understood to be fully unlocked by startups and corporations alike.

5 Ways to Gather Consumer Insights Before you Launch Your Business

Before launching your small business, it’s important you understand your customers’ buying behavior and why they prefer your product or service.

Why It’s Time to Use a 1st Party Algorithm

Programmatic is at a crossroads. Unless it can convincingly demonstrate its adds-value in the same way search is perceived to do so, its stellar growth could plateau.

Global View