Instagram cultivates creators. Creators build communities. Smart brands utilize those creators also know as influencers to tap into new communities. Adidas is an example of how working with influencers can shape a brand and expand into new communities.
It may not be in the dictionary, but femvertising is on its way. SheKnows Media defines femvertising as advertising that employs pro-female talent, messages, and imagery to empower women and girls.
A good punch line can really leave an impression. A bad joke can also get a firm reaction–usually an eye roll! The Above Average sponsored panel spoke on behalf of the method of using comedic impressions to excel brands.
The fashion industry is the keenest on breaking rules and pushing boundaries. Panel members Christine Wu, Babak Radboy, Becca McCharen, Lynn Yaeger and moderators James LaForce and John Barker explained how jumping in head first and challenging comfort zones have made their companies stand out!
Focus on SMB
There are millions of small businesses (SMBs) working hard every day to carve out a place for themselves in the United States. According to the U.S. Small Business Administration, in 2018 there were 30.2 million small businesses that employed 47.5 percent of the U.S. workforce, and that number continues to grow.Read More →
92% of US consumers say that they still find targeted mobile advertising ‘annoying’. This is just one finding from the world’s largest consumer research of its kind, named “The Reality Report.”Read More →
Before launching your small business, it’s important you understand your customers’ buying behavior and why they prefer your product or service.Read More →
Google offers tools that allow us to create text ads that update dynamically based on the terms someone is searching, his location, day of the week, device & more at a large scale.Read More →
Understanding your customer personas, will help you tailor your digital marketing efforts and set your campaign targeting effectively.Read More →
Statistics show us that only 23.9% of sales emails are opened.Read More →