The lawsuit against Gustavo Martinez has brought much needed attention to the sexism and racism that runs rampant in our industry.
How do cause marketers engage consumers in a cluttered landscape of media options and messages?
Aided by sophisticated algorithms, we are able to construct online campaigns that can accurately target an audience at a fraction of the cost that hand-picked media buying delivers.
As we celebrate Earth Day on April 22nd and reflect on the ways we can give back to nature, the first brand mascot that comes to mind in that thought process is Smokey Bear.
Interviews from #AWNewYork 2019
If you thought that ad fraud happened on classical digital platforms and would never impact TV, it may be time to think again.Read More →
NBCUniversal parent Comcast acquired FreeWheel in 2014, but that affiliation doesn’t appear to have affect FreeWheel’s ability to strike deals with other broadcasters.Read More →
The outcry over “transparency” in the digital ad ecosystem grew to a crescendo three years ago now, when the ANA’s K2 Transparency Report accused agencies of operating a system of rebates and kickbacks that worked against brand clients by hiding substandard effectiveness.Read More →
There may be several competing digital media measurement standards already out in the marketplace, but Jane Clarke thinks they don’t capture the full picture, so she wants to plug the gap.Read More →
Despite years of talk of “convergence” in media and technology, there is still confusion about how exactly it should play out on the ground, according to an executive trying to help advertisers better understand the market.Read More →
Already, the announcement made during Advertising Week that Roundel is partnering with Disney to provide data for better-informed ad buys is sparking ideas for other industry heavyweights.Read More →
In this video interview, Anthony Skinner of iSpot.TV – which offers measurement, attribution and technical services – explains his company takes viewing data from Inscape, the subsidiary of TV maker Vizio that uses automated content recognition (ACR) to capture audiences’ real viewing behavior.Read More →
Comscore CRO Chris Wilson wants clients to trust its insight on the future of advanced TV.Read More →
The summer may barely be over but this is the time of year when many brands’ forward focus shifts to the holiday season, and marketing strategies to get in front of shoppers.Read More →
The organization formed to smooth the path to cable TV ad sales almost 40 years ago is rebooting itself for the age of data-based TV ad buys.Read More →
“It’s designed to be watched live, it draws great audiences. It’s not designed to be viewed on demand,” says Dan Callahan, Fox’s vp of audience and automated sales, speaking to Beet.TV during an interview at Advertising Week. “Live only happens once and we’re excited about that.”Read More →