As we entered 2020, there were dozens of ways to consume the same content across devices, platforms and services. Now, media companies are far from prepared for the speed at which this change has accelerated.
On average, before the pandemic, one out of every four consumers canceled at least one subscription within a six-month period. This number of cancellations is set to increase as the financial consequences from the crisis start to filter through.
Door-to-door sales have been on the decline since the 1980s, yet even today in 2020, on the heels of a pandemic that has forced dramatic changes to the way we conduct face-to-face business, there are still lots of companies that rely on some form of offline sales.
What should brands be focussing on specifically at this time? Here are three things all brands should have on their advertising to-do lists during the pandemic.
The relationship between brands and their agencies continues to evolve along with the dynamic media landscape, but one thing will always remain the same.
This week, MTech CFO and Hypur Ventures MD Tahira Rehmatullah discusses working with the Bob Marley estate, as well as the challenges around the rapidly changing investment side of the cannabis industry.
From analytics to content enrichment to supply chain and incentives for consumers, Andrews provides rich insights and direction. Everything you wanted to know but were either afraid to ask or didn’t quite get it the first time.
Given such a large proportion of Facebook’s advertisers are SMB’s, opening up a fund to ensure these businesses were still able to target customers handed many a lifeline when they needed it most.
A discussion with one Gen Z, Millennial, and Gen X guest to discuss if the desire for purpose is driven by one generation. Or is the desire to do “more” something that we are all currently feeling?
Carolyn Aronson, Founder of It’s a 10 Haircare, discusses navigating the global market, launching new products during this pandemic, philanthropy, reinvention, creating new opportunities for yourself.
As we entered 2020, there were dozens of ways to consume the same content across devices, platforms and services. Now, media companies are far from prepared for the speed at which this change has accelerated.
As we enter the ‘new normal’, it is the brands that can adapt and evolve accordingly that will resonate with their audiences and open new possibilities for growth.
With higher open rates than email, as well as the potential for immediate results and positive customer reception when utilized tactfully, SMS marketing is positioning itself in the current moment to have serious staying power, even long after the COVID-19 crisis is behind us.
As customers are embracing online retail more than ever, they are also looking to other customers for guidance on their purchase decisions. Online reviews play an important role when it comes to informing brand trust.
If and when the pandemic recedes or is beaten, the ‘new normal’ that is described by politicians, business leaders and senior officials the world over may be led by AI in ways we couldn’t even contemplate just a few short months ago.
We spoke to Jonas on the eve of Advertising Week’s inaugural virtual event for the Asia-Pacific region about the impact of Covid-19, PubMatic’s positioning in the market and more. #AWJAPAC
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
