The old adage goes that if you spoke to people the way advertising spoke to people they’d punch you in the face. Wrong. They’d follow you.
As we reflect upon the year behind us and plan for the year ahead, it’s worth thinking about where our industry will evolve in 2020 and beyond.
Read More →t’s easier than ever to spend money, however, the rise and rise of the experience economy has meant that we’re spending less on goods and more on experiences. In fact, over the past few years, consumption expenditures on experiences have grown nearly four times faster than expenditure on goods.
Read More →Attention fashionistas, going green doesn’t have to break the bank. With the growing appeal of consumer environmental awareness, an increasing number of sophisticated brands are beginning to understand the huge market opportunity of approachable, stylish eco-fashion.
Read More →You’ve probably heard by now that consistent branding is important. Everyone says so – it’s one of those common business truisms that, for many, goes in one ear and out the other.
Read More →Good creative agencies build cultures around being human, creating real voices for brands and businesses. I think the best human trait is the ability to laugh, to make each other laugh.
Read More →The Nostalgia Resurgence – The Power of the Past
It seems that it’s currently a pre-requisite for any major blockbuster film to be doused with a liberal helping of nostalgia.

Social Good: Business’s Biggest Imperative
When it comes to social good, businesses do not have a choice anymore; customers expect this behaviour.
Real-Time Technologies are Taking Animated Characters into Unexpected Places
With brands increasingly interested in developing more dynamic, on-going conversations with their audiences, it has become critical for the production industry to develop new technologies within their storytelling process.

Interviews from #AWNewYork 2019
Kumar Doshi, VP of Marketing, Lucid talks about bringing customer intelligence to brand marketers, advertisers, and agencies.
Read More →If you thought that ad fraud happened on classical digital platforms and would never impact TV, it may be time to think again.
Read More →NBCUniversal parent Comcast acquired FreeWheel in 2014, but that affiliation doesn’t appear to have affect FreeWheel’s ability to strike deals with other broadcasters.
Read More →The outcry over “transparency” in the digital ad ecosystem grew to a crescendo three years ago now, when the ANA’s K2 Transparency Report accused agencies of operating a system of rebates and kickbacks that worked against brand clients by hiding substandard effectiveness.
Read More →There may be several competing digital media measurement standards already out in the marketplace, but Jane Clarke thinks they don’t capture the full picture, so she wants to plug the gap.
Read More →Despite years of talk of “convergence” in media and technology, there is still confusion about how exactly it should play out on the ground, according to an executive trying to help advertisers better understand the market.
Read More →Already, the announcement made during Advertising Week that Roundel is partnering with Disney to provide data for better-informed ad buys is sparking ideas for other industry heavyweights.
Read More →In this video interview, Anthony Skinner of iSpot.TV – which offers measurement, attribution and technical services – explains his company takes viewing data from Inscape, the subsidiary of TV maker Vizio that uses automated content recognition (ACR) to capture audiences’ real viewing behavior.
Read More →Comscore CRO Chris Wilson wants clients to trust its insight on the future of advanced TV.
Read More →The summer may barely be over but this is the time of year when many brands’ forward focus shifts to the holiday season, and marketing strategies to get in front of shoppers.
Read More →The organization formed to smooth the path to cable TV ad sales almost 40 years ago is rebooting itself for the age of data-based TV ad buys.
Read More →“It’s designed to be watched live, it draws great audiences. It’s not designed to be viewed on demand,” says Dan Callahan, Fox’s vp of audience and automated sales, speaking to Beet.TV during an interview at Advertising Week. “Live only happens once and we’re excited about that.”
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