When Peter Lohmeier first joined Leo Burnett in 1974, the Kellogg’s Froot Loops account, brightly colored mascot Toucan Sam, and its tagline “Follow your nose!” had already been with the agency for four years.
Now into its fourth year, Amazon’s annual shopping event seems to have cemented itself in…
It starts with a thought: What if this year we went somewhere different?
This is the first in a 15-part series showcasing the great campaigns that have looked to motivate measurable change around significant public issues. Created in partnership with the Ad Council, part one…
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