Story Crafters


Dedicated to the art of the story. Whether it’s a social campaign, video, podcast, branded content, influencer marketing and so on— all have the same mission—to capture the attention of consumers—to surprise them and delight them.

FOBO And Learning To Kill

For those who’ve been living under a rock since the middle of 2018, FOBO is fear of better options.

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The Email Revolution

How email is still evolving and why it remains the most powerful tool in customer communications.

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Latest Technology

What Happened to All the Creative Technologists?

A few years ago, a strange breed of folk started infiltrating advertising agencies across the world.

3 Ways Voice AI is Changing Advertising

Smart assistants are rapidly evolving into a channel marketers can’t afford to ignore.

Investing in a Sustainable Future, with Emil Stigsgaard Fuglsang

Matter has built an AI-powered screening tool that looks at a range of sustainability criteria across various reliable data sources.