The global spread of COVID-19 is shaping up to be a crisis like no other. Through analysis of over 100.6 million global “coronavirus” related searches, Captify’s latest Impact study gets a pulse on how this pandemic is impacting consumer behavior and how businesses can navigate through these uncertain times.
Whether it be a short-term pop-up, an amazing activation or indeed a spot in TV’s most glamourous night of the year, what will make the best brand experiences stand out is the feeling of relevance and authenticity.
Interactions to over 1.5 million articles about coronavirus reached 500 million in just a week during February, according to a new report from NewsWhip, “Coverage of the Coronavirus on Web and Social.”
In this time of uncertainty, a strong media response is paramount to ensure your brand is not harmed. After the initial shock of a new reality settles, here are some important considerations to make while making and adjusting current and future plans.
There’s a silver lining to the restaurant closures: brands have the opportunity to put public health ahead of profits and help their community through acts of altruism.
Susie Essman is an American stand-up comedian, actress, writer, and television producer. She is best known for her role as Susie Greene on Curb Your Enthusiasm and the voice of Mittens in Bolt.
Mr. Abagnale’s life was depicted on the big screen by Leonardo Di Caprio in the classic film “Catch Me If You Can.” He now travels the world sharing lessons he’s learned whilst working with the FBI.
Sir Martin Sorrell is Executive Chairman of S4 Capital, which is building a new age, new era, digital advertising and marketing services platform for global, multi-national, regional, local and millennially-driven clients.
The global spread of COVID-19 is shaping up to be a crisis like no other. Through analysis of over 100.6 million global “coronavirus” related searches, Captify’s latest Impact study gets a pulse on how this pandemic is impacting consumer behavior and how businesses can navigate through these uncertain times.
Whether you’re a large company dealing with hundreds of scheduled events on the horizon or a small or mid-sized business (SMB) with a handful of important events planned, here are five tips for pivoting from an in-person to a digital event strategy.
The poster child of Artificial Intelligence (AI) is the self-driving car. Uber, Google, and others are pouring billions to get them to work, but this doesn’t mean AI is beyond the reach of ordinary businesses.
Contextualization technology will only become more important as brands seek to keep their reputations intact, argues GumGum’s UK Commercial Director, Peter Wallace.
The Interactive Advertising Bureau (IAB) recently released an updated version of its Native Advertising Handbook. We speak to Australia Technology Lead Jonas Jaanimagi to understand what’s happened with native in the last three years.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
