Great Minds: Bob Costas, American Sportscaster

From his early days at KMOX to his amazing run hosting 11 different Olympic games, television sportscaster legend Bob Costas discusses his incredible life and award-winning career in this must-hear episode of Great Minds.

Zero-Party Data: How To Leverage It And What To Avoid

Marketers have become obsessed with zero-party data — and rightfully so, as it’s the “holy grail” of consumer information. Savvy marketers use zero-party data to improve the personalization of their brand communications and, ultimately, to deepen their relationships with customers — a high priority these days.

Great Minds: Karen Kaplan, Chairman & CEO at Hill Holliday

From her time as a receptionist at Hill Holliday to her current position as Chairman and CEO, Karen Kaplan discusses the challenges, rewards, and successes she’s seen throughout her tenure there, including Hill Holliday’s recent initiatives to promote equality in the workplace and her favorite campaigns.

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Amazing Ways to Schedule Your Posts – 4 Simple Steps

Social media plays a very important role for businesses in almost every industry. It offers them several benefits from expanding their reach, to building a community and dozens of others. It gives you instant access to your customers and helps keep them engaged with your company.

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Great Minds: David Fischer, Chief Revenue Officer, Facebook

David Fischer, Chief Revenue Officer at Facebook, is a long-time friend of Advertising Week. In this episode of Great Minds, David reflects on his time working at the U.S. Treasury Department, his tenure at both Google and Facebook, his work as Board Chair at the Ad Council, as well as looking ahead to what’s next.

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