In recent years the advertising industry has experienced huge upheaval when it comes to representation. That isn’t just in the commercials and billboards we see but in the people behind the scenes creating them.
It wasn’t until I moved to Los Angeles from NYC that I realized how much I depend on my in-car voice assistant. Driving (crawling!) for 1.5 hours a day will do that to you.
Humans are a visually oriented species, so video ads, regardless of platform or delivery mechanism, will always be as relevant to audiences as those they see elsewhere across the digital landscape.
When it comes to events and marketing, the biggest challenge many businesses face isn’t coming up with a creative campaign or an experiential event. In fact; this is far from the hard part.
I recently re-read Marc Pritchard’s powerful call for a new media supply chain that “levels the playing field and operates in a way that is clean, efficient, accountable and properly moderated for everyone involved.”
Pent up within the cover, beyond the Michelin Man, characters from numerous Hulu shows and Mr Peanut are some subtle cues as to the Advertising Week New York sessions that are being hosted by Hulu.
