The Future of Ads as Entertainment

Cannes shows the best of a growing trend — creating brand-sponsored stories that can stand on their own.

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Latest in Brand Stars

The Future of Ads as Entertainment

Cannes shows the best of a growing trend — creating brand-sponsored stories that can stand on their own.

Nike’s New World Cup Ad Shouldn’t be News – But it is

The Women’s World Cup kicked off last week, and there’s something in the air.

Retail Brands Need to Think Less Like a Retailer and More Like a Service Brand

Is this just the beginning of the end for High Street retailers or a final wake up call for them to think and behave differently?

Global Perspectives