Customer experience. Customer lifecycle. Customer first. Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords.
Google offers tools that allow us to create text ads that update dynamically based on the terms someone is searching, his location, day of the week, device & more at a large scale.
The Consumer Packaged Goods vertical is one sector of the marketing ecosystem that could be fairly characterized as being behind the curve when the digital revolution took hold.
Ahead of the annual digital shopping super-sale that we call Amazon Prime Day, we spoke with IN Marketing’s Kelly Ravestijn and Catie Hoover about how the modern consumer shops and makes buying decisions.
Once upon a time, it didn’t matter if a local business accidentally shared a logo with another business 100 miles away. The audiences for each business would rarely overlap.
