Once the initial shock of the pandemic beginning had passed, the reality of the next normal and drove marketers to take action. And, as unlikely as it may seem, many are making big investments in their future.
Norms are changing. A few years ago it would have been unthinkable for these many brands to shift their messages and publicly acknowledge systemic racism. The concepts of brand suitability and brand authenticity are shifting as well.
When is the last time you set foot in a store? The answer may vary depending on whether you’re the “shop every two weeks and wear your mask”-type or the “have everything you need to be delivered to your doorstep”-type.
If there is one industry that has managed to profit from the pandemic it is OTT.
I often get asked whether brands should use Español or English to reach U.S. Hispanic consumers. The answer is both or a mix, but it’s more complex than just language.
The already-frazzled marketing landscape breathed a temporary sigh of relief when Apple announced that it was delaying the implementation of its plans to require users to opt-in to its IDFA tracking until next year.
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The already-frazzled marketing landscape breathed a temporary sigh of relief when Apple announced that it was delaying the implementation of its plans to require users to opt-in to its IDFA tracking until next year.Read More →