The relationship between brands and their agencies continues to evolve along with the dynamic media landscape, but one thing will always remain the same.
Speculative Fictions is a series where Dr. Paul Caplan uses news coverage to predict a 100-word story set during some point in the future.
With the vast majority of marketers still working remotely without the distraction of a busy office, they have the opportunity to take a step back and look at their organisation.
As we enter the ‘new normal’, it is the brands that can adapt and evolve accordingly that will resonate with their audiences and open new possibilities for growth.
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