To some marketers, ad creative is the most crucial factor in determining campaign success.
When it comes to events and marketing, the biggest challenge many businesses face isn’t coming up with a creative campaign or an experiential event. In fact; this is far from the hard part.
Nobody has a thicker skin in the advertising industry than a brand mascot.
I recently re-read Marc Pritchard’s powerful call for a new media supply chain that “levels the playing field and operates in a way that is clean, efficient, accountable and properly moderated for everyone involved.”
Speaking about the Krispy Kreme Throwback Arcade campaign at Advertising Week APAC, Jay Morgan, innovation director for The Monkeys, urged brands to take more care with social campaigns.Read More →
The AW360 team sat down with Magdalena Osinska, Director at Aardman Animations to discuss her work with “Wallace and Gromit,” “Chicken Run,” “Shaun the Sheep” and many others.Read More →
AW360 sat down with Rob Bennett, CEO of Rehab – the winners of the Amazon Change for Good Hackathon at the Cannes Lions International Festival of Creativity.Read More →
We arrived at Beker to talk about their latest campaign for Sky with Mario Bautista, we talked with the creative heads Carlos Octavo (VP), Carlos Sánchez and Nacho Márquez about music, content, jingles and campaigns.Read More →
AW360 sits down for a chat with Google’s Noël Paasch…Read More →