Amazon has kicked off the Christmas shopping season even earlier this year, with its rescheduled Prime Day event perfectly timed to cater for consumers fearing a festive sell-out and empty stockings if they don’t grab their gifts fast.
The way we use language changes as the culture at large changes and the trend is towards respectful people-first language. It can be hard to keep up — but it’s essential for a healthy, inclusive culture at work.
Businesses have been pushed into a level of digitization they thought was years away, with 97% of enterprise decision-makers reporting the pandemic is speeding up their digital transformation journey.
Football is back! And while empty stadiums, piped-in crowd noise, and last-minute postponed games are among the many notable differences this season, a positive change is in how many new ways you can tune in to watch your favorite team play.
COVID-19 has changed the world we live in. Businesses worldwide are struggling to stay afloat, as lockdown orders are reducing consumption, keeping people at home, and leaving many unemployed. Ad agencies are along for the bumpy ride, and here is why.
COVID-19 has changed the world we live in. Businesses worldwide are struggling to stay afloat, as lockdown orders are reducing consumption, keeping people at home, and leaving many unemployed. Ad agencies are along for the bumpy ride, and here is why.
Event organisers and attendees alike have discovered the power of digital to not only help navigate current restrictions but to unlock future possibilities; especially when it comes to enhancing reach.
25 years in advertising hasn’t been enough time for me to understand one of the biggest mysteries in our industry: Why do many companies spend millions on media, fees, salaries, research, or productions, just to be quickly forgotten?
In France, we have an expression to describe institutional overreach: “To be more Royalist than the King.” That is an apt way to describe how CNIL–National Commission on Informatics and Liberty–has over-interpreted General Data Protection Regulation (GDPR) enforcement in a way that has led to unintended consequences.
As a longtime observer of the industry, I’ve seen a lot of ad types come and go. When certain tactics and formats vanish, it’s typically because of one reason: They no longer have a relevant place within the user experience.
Claudine Revere’s love of hospitality stems from a childhood of enjoying family meals around the kitchen table filled with great food and lots of love. After managing several high profile restaurants and catering companies in New York City, Revere started Relish in October of 2001. Claudine’s vision for Relish was to create a catering and event planning company that worked with clients to create innovative events across a vast culinary landscape.
In this episode of the For-Purpose Podcast, Chad Hickey, CEO of Givsly, sits down with Marissa Tross, Group Director at Mindshare to discuss how their internal agency programs like Mindcares and The Collective authentically execute purpose driven initiatives for their clients and the community and also foster a more inclusive agency culture for their employees.
Join Katie and Jes Wolfe, CEO of Rebel Girls, as they talk about empowering girls around the world, extraordinary women, the power of inspiring stories, entrepreneurship and the United Rally.
Businesses have been pushed into a level of digitization they thought was years away, with 97% of enterprise decision-makers reporting the pandemic is speeding up their digital transformation journey.
Event organisers and attendees alike have discovered the power of digital to not only help navigate current restrictions but to unlock future possibilities; especially when it comes to enhancing reach.
While adopting a vision and a program for data-driven marketing is top of the agenda for most CMOs, many companies still struggle to understand their marketing attribution across the entire online ecosystem.
Digital innovation is seen as a swiss army knife of audience engagement, but too often these briefs are set up to fail because they’re missing a critical distinction: what kind of behavior are you trying to create?
In such a fragmented and crowded market, why should brands take advantage of the premium content offered by broadcasters today given how many choices their audiences have?
