Hulu’s head of advertising sales reveals why the streaming platform will continue to offer ad-supported as well as commercial-free choices to its viewers.
Ahead of Advertising Week New York, I caught up with Paul Woolmington, CEO of Canvas Worldwide for this special edition of the AW360 Live Podcast.
Fueled by ongoing news reports and regulation changes, conversations about transparency and data privacy have escalated from a whisper to a roar.
In recent years the advertising industry has experienced huge upheaval when it comes to representation. That isn’t just in the commercials and billboards we see but in the people behind the scenes creating them.
Matter has built an AI-powered screening tool that looks at a range of sustainability criteria across various reliable data sources.Read More →
How platform thinking has helped Pinna define its value proposition, crack the monetization puzzle, and elevate its marketing strategy.Read More →