It’s a crucial part of operating any business that you understand your target audience. They’re the people that will keep coming back, offering avenues for free promotion and reassurance your products and services are appealing.
McKinsey estimates that in the US, the pandemic is likely to be influential in our lives until at least Q3 or Q4 2021, which means we have at least 6 months where our proof of health matters significantly to our ability to move freely.
Consumer data is the latest battleground for companies to win dominance over their competition. They are clamoring to build honeypots of data that can be leveraged for their own benefit and purposes.
Paradigm shifts are hard. When you’re used to doing something a certain way, realizing that you can do it in a completely different way (and get similar results) is really hard to grasp.
The events of last year forced many retail companies to reevaluate their messaging, planned social content, and even the diversity of their boardrooms.
Paradigm shifts are hard. When you’re used to doing something a certain way, realizing that you can do it in a completely different way (and get similar results) is really hard to grasp.
From his early days at KMOX to his amazing run hosting 11 different Olympic games, television sportscaster legend Bob Costas discusses his incredible life and award-winning career in this must-hear episode of Great Minds.
Marketers have become obsessed with zero-party data — and rightfully so, as it’s the “holy grail” of consumer information. Savvy marketers use zero-party data to improve the personalization of their brand communications and, ultimately, to deepen their relationships with customers — a high priority these days.
From her time as a receptionist at Hill Holliday to her current position as Chairman and CEO, Karen Kaplan discusses the challenges, rewards, and successes she’s seen throughout her tenure there, including Hill Holliday’s recent initiatives to promote equality in the workplace and her favorite campaigns.
Over the past year, digital marketplaces have crammed years’ worth of growth into just weeks. And while Amazon remains the biggest ecommerce player, the rapid acceleration of online shopping has produced several winners, Walmart.com and Instacart among them.
Social media plays a very important role for businesses in almost every industry. It offers them several benefits from expanding their reach, to building a community and dozens of others. It gives you instant access to your customers and helps keep them engaged with your company.
David Fischer, Chief Revenue Officer at Facebook, is a long-time friend of Advertising Week. In this episode of Great Minds, David reflects on his time working at the U.S. Treasury Department, his tenure at both Google and Facebook, his work as Board Chair at the Ad Council, as well as looking ahead to what’s next.
David Fischer, Chief Revenue Officer at Facebook, is a long-time friend of Advertising Week. In this episode of Great Minds, David reflects on his time working at the U.S. Treasury Department, his tenure at both Google and Facebook, his work as Board Chair at the Ad Council, as well as looking ahead to what’s next.
In this Reset: The podcast, Caroline talks to Suki Thompson, Founder & CEO, Let’s Reset about the challenges she faced when transitioning out of her professional sports career. A transition that would prepare her for her next big reset; a move to Los Angeles when asked to become the presenting face of a sport she knew almost nothing about.
From his early days at KMOX to his amazing run hosting 11 different Olympic games, television sportscaster legend Bob Costas discusses his incredible life and award-winning career in this must-hear episode of Great Minds.
From her time as a receptionist at Hill Holliday to her current position as Chairman and CEO, Karen Kaplan discusses the challenges, rewards, and successes she’s seen throughout her tenure there, including Hill Holliday’s recent initiatives to promote equality in the workplace and her favorite campaigns.
In Part Two of this special two-part episode of Great Minds, Marshall continues his story, including his time as founding president of Rolling Stones Records up to the role he played in the early days of hip-hop.
In this Reset: The Podcast, the ex-Global CMO of Unilever talks to Suki Thompson, Founder & CEO, Let’s Reset about energy and the importance to him of creating a team culture and an open environment to embrace positive wellbeing and mental health conversations.
In Part One of this special two-part episode of Great Minds, Marshall Chess tells his story learning at the feet of his Father Leonard and Uncle Phil who built Chicago’s legendary Chess Records from the ground up.
