If the ad industry wants to resolve its privacy and data-tracking issues, it should take a cue from retail.
Investor, advisor, and board director Nick Brien joins Great Minds to discuss his career in the industry. Nick’s take on technology is smart and experienced as he looks back on his time as CEO of Dentsu International, Global CEO of McCann Worldgroup, and President of Hearst Marketing Services.
There is nothing like a pandemic lockdown to induce some much-needed introspection. For some, it manifested as a deeper focus on quality family time, rediscovering the outdoors, or picking up a new hobby.
The digital advertising industry has been operating at the expense of user privacy for a long time. As an industry, we need to make some fundamental changes to redress the balance.
A decade of “roaring 20s” celebration is possible, but it’s not here yet. If the needs of the smallest firms are not perfectly aligned with the needs of the largest—their recovery won’t be, either.
There are plenty of lessons to take to heart from 2020. Both the pandemic and the social justice movements ignited by the death of George Floyd in the U.S. have cracked open the protective shields many brands had been hiding behind.
Once upon a time, audiences were in discrete groups defined by the show they were watching. Now audiences are accessible by data, What does that mean for marketers? Does the relationship between a media brand and its readers still impact advertising response?Read More →
After years of highly data-driven marketing, there’s a gathering train of thought that a users emotional state can be a highly effective attribute for targeting. How does a brand leverage emotion to its advantage?Read More →
Investor, advisor, and board director Nick Brien joins Great Minds to discuss his career in the industry. Nick’s take on technology is smart and experienced as he looks back on his time as CEO of Dentsu International, Global CEO of McCann Worldgroup, and President of Hearst Marketing Services.Read More →
Helene Banner is a political communicator, speaker and speechwriter. In this podcast, she talks to Suki Thompson, Founder & CEO, Let’s Reset about her own series of whys.Read More →
From his Emmy-winning run as Christopher Moltisanti on The Sopranos to his recently released rock album with his band, Zopa, Michael Imperioli discussing his extraordinary career as an actor, scriptwriter, author, director, and musician.Read More →
Join Katie and The Wall Street Journal Advertising Editor, Suzanne Vranica as they discuss opportunities and challenges for working women right now, the next normal for businesses, and optimism for the year ahead.Read More →