A diverse collection of experts from brands, publishers, tech companies and agencies gathered at Advertising Week 2020 to tackle the issue head on.
With the holidays fast approaching, many ecommerce experts have predicted a “shipageddon” phenomenon with delays and chaos adding to the end-of-year drama. Despite a challenging year for most businesses, ecommerce has experienced tremendous growth in 2020.
Account-Based Marketing (ABM) is the hottest marketing trend out there right now, and for good reason – ROI.
The pandemic has disrupted the arts, entertainment, and retail industries in a major way. But, many businesses in these sectors have embraced remote technology to provide a viable and profitable path forward. Here are a few examples to inspire you.
If your business is communicating in the same way it did before the COVID-19 pandemic started, chances are good that your brand messaging won’t resonate the way it once did.
An influx of digital communication combined with other apps and tech tools, however, comes with the risk of overwhelming and distracting employees, leading to reduced productivity and impacting mental health.
Founders of color and minority founders face many additional challenges and must overcome established stereotypes that create obstacles at nearly every turn. But, although minorities make up 40% of the U.S. population, minority-owned business ownership represents only 20 percent of the population.
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