Recent reports have even revealed D2C retailers have experienced a sales growth of up to 30% following the COVID-19 crisis. There’s really no sign of the industry slowing down, as D2C has rapidly become a popular, responsive and low-cost option for manufacturers.
It’s official – playing games can help us during the Covid-19 pandemic: the World Health Organization (WHO) itself is urging people to #PlayApartTogether as a way of helping continue social distancing efforts. But could it also help brands?
Using its leftover avocado pits, Chipotle is launching a sustainable line of apparel and accessories made with organic cotton called Chipotle Goods, all profits from which will benefit organizations advancing sustainability in fashion and farming.
With people leaving their homes less, the data is showing that the additional time people have for digital is being spent with video subscription services and self-service digital experiences.
As we return to some sense of normalcy emerging from the pandemic, brands will once again want to be top of mind. In order to win consumers over as they make their way along the purchase journey, the content they see should be personalized, but not invasive.
Predictive analytics, the use of real-world data and machine learning techniques to identify the likelihood of future outcomes, has become a cornerstone of media planning.
Today we’re seeing the erosion of consolidation due to a number of developments in the industry, leading to fragmentation. We will be looking at three key trends we’re tracking as this evolution gradually unfolds.
Martin Collett, Programme Director at Channel 4 News, and Jon Snow, Presenter at Channel 4 News, shared their journey to Zoom and how the platform enables them to deliver a professional newscast during this challenging time.
A COVID-19 recession is officially here, and the recovery could take a long time. As marketers strive to carve the right path and re-establish a presence, market research can provide the information they need to get it right.
Join Katie and Gabby Reece – athlete, author, entrepreneur, fitness professional and host of “The Gabby Reece Show”, as they talk about navigating life in this crazy time, happiness, motherhood, marriage, turning 50 and being the best version of yourself.
In this episode, we have a conversation with Lampe Omoeyele, CEO of Nitro121. Prior to launching his marketing agency, Lampe held senior roles at a number global brands in companies like GlaxoSmithKline and Cadbury.
Tony Mennuto is the President of the creative and consulting agency Wordsworth and booth. Wordsworth and Booth creates award winning audio advertising, with clients like Burger King, Pepsi, Fiat, and more.
With the world still battling the pandemic and whole populations reacting in new and unexpected ways, Twitter’s VP, Global Client Solutions Sarah Personette speaks about Twitter’s response to COVID-19 as a company and how users are behaving and adopting new behaviours.
Join Katie and Thai as they discuss Laugh Out Loud, the effects of the Black Lives Matter Movement, how companies can create truly diverse and equitable workplaces, and Thai’s new lifestyle brand for Black mothers – Sugaberry.
As we return to some sense of normalcy emerging from the pandemic, brands will once again want to be top of mind. In order to win consumers over as they make their way along the purchase journey, the content they see should be personalized, but not invasive.
Predictive analytics, the use of real-world data and machine learning techniques to identify the likelihood of future outcomes, has become a cornerstone of media planning.
Today we’re seeing the erosion of consolidation due to a number of developments in the industry, leading to fragmentation. We will be looking at three key trends we’re tracking as this evolution gradually unfolds.
For any message to land and genuinely connect with its audience, it must resonate emotionally with the real, feeling people on the other end of our campaigns.
While we are far from done with this pandemic, companies across industries need actionable plans to adjust to long-term changes. In this regard, the need for real-time data and predictive marketing has never been greater.
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