Nearly two-thirds of mobile gamers are more likely to engage with an in-app rewarded ad than a sponsored social media post for retail advertisers, according to Tapjoy’s 2020 “Modern Mobile Gamer: Direct-to-Consumer Retail Report.”
Good stories often stand out because they’re unexpected or haven’t been shared before, while other content may stand out because it’s particularly well-researched and well-written.
Mark Zuckerberg has arguably become one of the best-known entrepreneurs of his generation. Some know him for ‘Bringing the world closer together’, others, (as an AW360 reader, yourself included) for having a hand in revolutionizing digital advertising.
Noah took us behind the curtain to discuss the creative process behind The Daily Show, and how he’s engaged a generation of young viewers through humor and political commentary.
Gwyneth Paltrow founded her lifestyle company Goop when she was sat at her desk at home in 2008 – originally it was supposed to be a recommendation newsletter. But it has become so much more.
Evan Lang, VP of Revenue and Partnerships in Audio at Vox Media was approached internally and asked how they could turn podcasting into a real business at the company.
Ian Borthwick shares SeatGeek’s approach to positioning its brand on audio, and some pointers on where to begin when thinking about how your brand should sound.
While this may seem obvious, it’s a UX design concept that can be easily missed by designers and app producers. The clean or minimalist approach to UI and UX design has been a highlight in 2019 and will continue to be – for good reason.
We don’t recommend trying to learn on the go or skipping the planning process, both of which can cost you a considerable amount of money and time. Here’s what we do recommend, in three easy steps.
Creativity is a slippery notion. For some, it’s an intangible concept. For others, it’s a talent limited to the production of specific works: novels, paintings, graphics, and sculptures.
There are millions of small businesses (SMBs) working hard every day to carve out a place for themselves in the United States. According to the U.S. Small Business Administration, in 2018 there were 30.2 million small businesses that employed 47.5 percent of the U.S. workforce, and that number continues to grow.
92% of US consumers say that they still find targeted mobile advertising ‘annoying’. This is just one finding from the world’s largest consumer research of its kind, named “The Reality Report.”
Google offers tools that allow us to create text ads that update dynamically based on the terms someone is searching, his location, day of the week, device & more at a large scale.
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