As we entered 2020, there were dozens of ways to consume the same content across devices, platforms and services. Now, media companies are far from prepared for the speed at which this change has accelerated.
On average, before the pandemic, one out of every four consumers canceled at least one subscription within a six-month period. This number of cancellations is set to increase as the financial consequences from the crisis start to filter through.
Door-to-door sales have been on the decline since the 1980s, yet even today in 2020, on the heels of a pandemic that has forced dramatic changes to the way we conduct face-to-face business, there are still lots of companies that rely on some form of offline sales.
What should brands be focussing on specifically at this time? Here are three things all brands should have on their advertising to-do lists during the pandemic.
The relationship between brands and their agencies continues to evolve along with the dynamic media landscape, but one thing will always remain the same.
The relationship between brands and their agencies continues to evolve along with the dynamic media landscape, but one thing will always remain the same.
With the vast majority of marketers still working remotely without the distraction of a busy office, they have the opportunity to take a step back and look at their organisation.
As we enter the ‘new normal’, it is the brands that can adapt and evolve accordingly that will resonate with their audiences and open new possibilities for growth.
Given such a large proportion of Facebook’s advertisers are SMB’s, opening up a fund to ensure these businesses were still able to target customers handed many a lifeline when they needed it most.
A discussion with one Gen Z, Millennial, and Gen X guest to discuss if the desire for purpose is driven by one generation. Or is the desire to do “more” something that we are all currently feeling?
Carolyn Aronson, Founder of It’s a 10 Haircare, discusses navigating the global market, launching new products during this pandemic, philanthropy, reinvention, creating new opportunities for yourself.
As we entered 2020, there were dozens of ways to consume the same content across devices, platforms and services. Now, media companies are far from prepared for the speed at which this change has accelerated.
As we enter the ‘new normal’, it is the brands that can adapt and evolve accordingly that will resonate with their audiences and open new possibilities for growth.
With higher open rates than email, as well as the potential for immediate results and positive customer reception when utilized tactfully, SMS marketing is positioning itself in the current moment to have serious staying power, even long after the COVID-19 crisis is behind us.
As customers are embracing online retail more than ever, they are also looking to other customers for guidance on their purchase decisions. Online reviews play an important role when it comes to informing brand trust.
If and when the pandemic recedes or is beaten, the ‘new normal’ that is described by politicians, business leaders and senior officials the world over may be led by AI in ways we couldn’t even contemplate just a few short months ago.
We spoke to Jonas on the eve of Advertising Week’s inaugural virtual event for the Asia-Pacific region about the impact of Covid-19, PubMatic’s positioning in the market and more. #AWJAPAC
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