Being a boss isn’t easy.That lofty job title comes with long hours, thankless tasks and difficult decisions.
Sean McCaffrey, GSTV’s CEO, spoke about how they partner with brands on creative, and their approach to creating work that has maximum emotional impact.
Can I have your actual attention? To read this, you’ll have to sacrifice part of your mind to process what I want to say, so I better get it right or you won’t come back again.
In our current world, where technology has given people better access to other people, but businesses a far greater power to influence behavior through the data commoditization of individuals, how can brands most effectively help impact social change?
Interviews from #AWNewYork 2019
If you thought that ad fraud happened on classical digital platforms and would never impact TV, it may be time to think again.Read More →
NBCUniversal parent Comcast acquired FreeWheel in 2014, but that affiliation doesn’t appear to have affect FreeWheel’s ability to strike deals with other broadcasters.Read More →
The outcry over “transparency” in the digital ad ecosystem grew to a crescendo three years ago now, when the ANA’s K2 Transparency Report accused agencies of operating a system of rebates and kickbacks that worked against brand clients by hiding substandard effectiveness.Read More →
There may be several competing digital media measurement standards already out in the marketplace, but Jane Clarke thinks they don’t capture the full picture, so she wants to plug the gap.Read More →
Despite years of talk of “convergence” in media and technology, there is still confusion about how exactly it should play out on the ground, according to an executive trying to help advertisers better understand the market.Read More →
Already, the announcement made during Advertising Week that Roundel is partnering with Disney to provide data for better-informed ad buys is sparking ideas for other industry heavyweights.Read More →
In this video interview, Anthony Skinner of iSpot.TV – which offers measurement, attribution and technical services – explains his company takes viewing data from Inscape, the subsidiary of TV maker Vizio that uses automated content recognition (ACR) to capture audiences’ real viewing behavior.Read More →
Comscore CRO Chris Wilson wants clients to trust its insight on the future of advanced TV.Read More →
The summer may barely be over but this is the time of year when many brands’ forward focus shifts to the holiday season, and marketing strategies to get in front of shoppers.Read More →
The organization formed to smooth the path to cable TV ad sales almost 40 years ago is rebooting itself for the age of data-based TV ad buys.Read More →
Speaking with Beet.TV during Advertising Week, GroupM president Gonzalo del Fa says the goal of the initiative was to re-engineer the conversation around multicultural advertising in the US.Read More →
AlphaGo is the first computer program to defeat a professional human Go player, the first to defeat a Go world champion, and is arguably the strongest Go player in history.Read More →