Creative director John Messum, 55, and art director Rachel Kennedy, 31, are calling time on ageism in advertising. With twenty years between them, the pair explain why their collaboration works and how the future of advertising needs to be built together, across generations.
A few weeks after Google announced Chrome stopped supporting third-party cookies, experts are still discussing how programmatic buying will weather the storm.
Hailed as the biggest reason someone would buy your brand, recommend you to others or share their data with you, being told to ‘build trust’ seems like a cruelly elusive solution to the challenges businesses face, and it doesn’t end there.
Consumer behavior online is changing. Where feeds were once dominated by perfectly curated content, an increased desire for authentic human connection has given rise to a new era of digital interaction: one led by the online community.
Consumer behavior online is changing. Where feeds were once dominated by perfectly curated content, an increased desire for authentic human connection has given rise to a new era of digital interaction: one led by the online community.
Today, we accept that modern brands invest significant time and resources to create their identity and to connect with their audiences through marketing messages. Digital media is a key component to these efforts, but did you know nearly 1 in 10 digital ad impressions are surrounded by unsuitable or inappropriate content?
The internet has created a limitless marketplace for connections and conversations — and identifiers such as nationality, age, gender and more, once utilized to access ‘multicultural segments’, are becoming increasingly blurred.
If you’re not the customer, you’re the product. How our digital data has become the commodity by which some of the world’s largest companies have made their fortunes was the subject of ‘The Great Hack’ documentary on Netflix.
Stitcher’s CEO discusses the company’s place in the consumer listening journey, the current state of the podcasting industry and how its advertising arm, Midroll, is helping brands reach consumers in unique and effective ways.
Noah took us behind the curtain to discuss the creative process behind The Daily Show, and how he’s engaged a generation of young viewers through humor and political commentary.
Gwyneth Paltrow founded her lifestyle company Goop when she was sat at her desk at home in 2008 – originally it was supposed to be a recommendation newsletter. But it has become so much more.
While this may seem obvious, it’s a UX design concept that can be easily missed by designers and app producers. The clean or minimalist approach to UI and UX design has been a highlight in 2019 and will continue to be – for good reason.
We don’t recommend trying to learn on the go or skipping the planning process, both of which can cost you a considerable amount of money and time. Here’s what we do recommend, in three easy steps.
Creativity is a slippery notion. For some, it’s an intangible concept. For others, it’s a talent limited to the production of specific works: novels, paintings, graphics, and sculptures.
There are millions of small businesses (SMBs) working hard every day to carve out a place for themselves in the United States. According to the U.S. Small Business Administration, in 2018 there were 30.2 million small businesses that employed 47.5 percent of the U.S. workforce, and that number continues to grow.
92% of US consumers say that they still find targeted mobile advertising ‘annoying’. This is just one finding from the world’s largest consumer research of its kind, named “The Reality Report.”
Google offers tools that allow us to create text ads that update dynamically based on the terms someone is searching, his location, day of the week, device & more at a large scale.
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