The new generation of healthcare consumers are now demanding high-touch user experiences, something the often impersonal and clinical healthcare industry has not been great at.
At Advertising Week Europe, AW360 speaks with AI-powered marketing company Codec.
We have arrived at our fourth out of six lessons about developing for voice. This is an important one, which also reflects on the previous learning about your architecture. Why is it important to put ‘intent’ over ‘context’?
Nike embodies a customer-centric approach and is delivering the kind of customer experience consumers crave.
Speaking about the Krispy Kreme Throwback Arcade campaign at Advertising Week APAC, Jay Morgan, innovation director for The Monkeys, urged brands to take more care with social campaigns.Read More →
The AW360 team sat down with Magdalena Osinska, Director at Aardman Animations to discuss her work with “Wallace and Gromit,” “Chicken Run,” “Shaun the Sheep” and many others.Read More →
AW360 sat down with Rob Bennett, CEO of Rehab – the winners of the Amazon Change for Good Hackathon at the Cannes Lions International Festival of Creativity.Read More →
We arrived at Beker to talk about their latest campaign for Sky with Mario Bautista, we talked with the creative heads Carlos Octavo (VP), Carlos Sánchez and Nacho Márquez about music, content, jingles and campaigns.Read More →
AW360 sits down for a chat with Google’s Noël Paasch…Read More →