Today, nearly 70 percent of digital spending is powered by some form of recommendation engines.
Consumer behavior online is changing. Where feeds were once dominated by perfectly curated content, an increased desire for authentic human connection has given rise to a new era of digital interaction: one led by the online community.
Today, we accept that modern brands invest significant time and resources to create their identity and to connect with their audiences through marketing messages. Digital media is a key component to these efforts, but did you know nearly 1 in 10 digital ad impressions are surrounded by unsuitable or inappropriate content?
The internet has created a limitless marketplace for connections and conversations — and identifiers such as nationality, age, gender and more, once utilized to access ‘multicultural segments’, are becoming increasingly blurred.
Focus on SMB
While this may seem obvious, it’s a UX design concept that can be easily missed by designers and app producers. The clean or minimalist approach to UI and UX design has been a highlight in 2019 and will continue to be – for good reason.Read More →
There are millions of small businesses (SMBs) working hard every day to carve out a place for themselves in the United States. According to the U.S. Small Business Administration, in 2018 there were 30.2 million small businesses that employed 47.5 percent of the U.S. workforce, and that number continues to grow.Read More →
92% of US consumers say that they still find targeted mobile advertising ‘annoying’. This is just one finding from the world’s largest consumer research of its kind, named “The Reality Report.”Read More →
Before launching your small business, it’s important you understand your customers’ buying behavior and why they prefer your product or service.Read More →
Google offers tools that allow us to create text ads that update dynamically based on the terms someone is searching, his location, day of the week, device & more at a large scale.Read More →
Understanding your customer personas, will help you tailor your digital marketing efforts and set your campaign targeting effectively.Read More →