A COVID-19 recession is officially here, and the recovery could take a long time. As marketers strive to carve the right path and re-establish a presence, market research can provide the information they need to get it right.
From the way her colleagues talk about her, you might think Lisa Wolf, PhD, wears a cape, has x-ray vision, and can fly. And the best answer to most questions that arise in the emergency room where she works is simply: “Because Lisa says so.” The best question: “What does Lisa think?”
In a world of great uncertainty and with emotions running high across all businesses and industries, b2b marketers need to pay special attention to the emotional needs of their target audience.
Right now, everyone is talking about the things that have changed as a result of coronavirus. Whilst, of course, this is something which must be reflected on, there are also an abundance of things which have remained the same, and maybe aren’t getting the attention they deserve.
We can now access data in real-time and use agile-learning tools to adapt and change plans as they happen. Rather than trying to predict the future, smart business leaders use this real-time and historic data to make plausible forecasts about possible futures.
Right now, everyone is talking about the things that have changed as a result of coronavirus. Whilst, of course, this is something which must be reflected on, there are also an abundance of things which have remained the same, and maybe aren’t getting the attention they deserve.
Tony Mennuto is the President of the creative and consulting agency Wordsworth and booth. Wordsworth and Booth creates award winning audio advertising, with clients like Burger King, Pepsi, Fiat, and more.
The UpFlip Youtube channel has published only 19 videos and has over 9,000 subscribers. How did we grow so quickly, against the strong competition out there in the business niche? In this article, we’ll reveal our secrets and give you some helpful tips to follow when launching your own channel.
For any message to land and genuinely connect with its audience, it must resonate emotionally with the real, feeling people on the other end of our campaigns.
Join Katie and Gabby Reece – athlete, author, entrepreneur, fitness professional and host of “The Gabby Reece Show”, as they talk about navigating life in this crazy time, happiness, motherhood, marriage, turning 50 and being the best version of yourself.
In this episode, we have a conversation with Lampe Omoeyele, CEO of Nitro121. Prior to launching his marketing agency, Lampe held senior roles at a number global brands in companies like GlaxoSmithKline and Cadbury.
Tony Mennuto is the President of the creative and consulting agency Wordsworth and booth. Wordsworth and Booth creates award winning audio advertising, with clients like Burger King, Pepsi, Fiat, and more.
With the world still battling the pandemic and whole populations reacting in new and unexpected ways, Twitter’s VP, Global Client Solutions Sarah Personette speaks about Twitter’s response to COVID-19 as a company and how users are behaving and adopting new behaviours.
Join Katie and Thai as they discuss Laugh Out Loud, the effects of the Black Lives Matter Movement, how companies can create truly diverse and equitable workplaces, and Thai’s new lifestyle brand for Black mothers – Sugaberry.
For any message to land and genuinely connect with its audience, it must resonate emotionally with the real, feeling people on the other end of our campaigns.
While we are far from done with this pandemic, companies across industries need actionable plans to adjust to long-term changes. In this regard, the need for real-time data and predictive marketing has never been greater.
While now more than ever, consumers are dependent on digital content for entertainment and vital information, they expect ads to work with the content, instead of interrupting it.
Prior to the pandemic, retail-driven verticals like QSR, consumer electronics, beauty & fashion, and auto, among many, relied on physical locations for 90% of sales.
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