When President Joe Biden visited Pittsburgh to pitch his infrastructure bill, environmentalists urged him to “Go Big” on Covid recovery. Their media platform: billboards.
Aiming to stand out from the crowd and surpass consumers’ expectations, CTV advertisers have to be allied with publishers and very savvy at applying innovative advertising techniques, like frequency capping, competitive ad separation, and deduplication.
Marketers have become obsessed with zero-party data — and rightfully so, as it’s the “holy grail” of consumer information. Savvy marketers use zero-party data to improve the personalization of their brand communications and, ultimately, to deepen their relationships with customers — a high priority these days.
In my 20+ year marketing career, I have never encountered a product or service category that offers a more intriguing challenge than cannabis, and I seriously doubt I will encounter another.
From her time as a receptionist at Hill Holliday to her current position as Chairman and CEO, Karen Kaplan discusses the challenges, rewards, and successes she’s seen throughout her tenure there, including Hill Holliday’s recent initiatives to promote equality in the workplace and her favorite campaigns.
In my 20+ year marketing career, I have never encountered a product or service category that offers a more intriguing challenge than cannabis, and I seriously doubt I will encounter another.
In this Reset: The Podcast, the ex-Global CMO of Unilever talks to Suki Thompson, Founder & CEO, Let’s Reset about energy and the importance to him of creating a team culture and an open environment to embrace positive wellbeing and mental health conversations.
The fact that the vast majority of audio content is not easily accessible or discoverable makes you wonder how much this has held audio back as a medium?
It’s the curious nature of humanity, when these x-in-a-lifetime events arise, to look downwards and backwards, at our dashboards, in our rearview mirrors. But eventually, we realize we must look through the windshield and, once again, beyond the hood and to the horizon.
In a blog post, a Google leader stated that, once cookies are phased out, “we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”
From his early days at KMOX to his amazing run hosting 11 different Olympic games, television sportscaster legend Bob Costas discusses his incredible life and award-winning career in this must-hear episode of Great Minds.
From his early days at KMOX to his amazing run hosting 11 different Olympic games, television sportscaster legend Bob Costas discusses his incredible life and award-winning career in this must-hear episode of Great Minds.
From her time as a receptionist at Hill Holliday to her current position as Chairman and CEO, Karen Kaplan discusses the challenges, rewards, and successes she’s seen throughout her tenure there, including Hill Holliday’s recent initiatives to promote equality in the workplace and her favorite campaigns.
In Part Two of this special two-part episode of Great Minds, Marshall continues his story, including his time as founding president of Rolling Stones Records up to the role he played in the early days of hip-hop.
In this Reset: The Podcast, the ex-Global CMO of Unilever talks to Suki Thompson, Founder & CEO, Let’s Reset about energy and the importance to him of creating a team culture and an open environment to embrace positive wellbeing and mental health conversations.
In Part One of this special two-part episode of Great Minds, Marshall Chess tells his story learning at the feet of his Father Leonard and Uncle Phil who built Chicago’s legendary Chess Records from the ground up.
Season 2 kicks off with a conversation with Cannes Lions Chairman Phil Thomas discussing the history of the festival, his time in the media industry, and how COVID has impacted the events industry on a global scale.
