Humans are a visually oriented species, so video ads, regardless of platform or delivery mechanism, will always be as relevant to audiences as those they see elsewhere across the digital landscape.
To make the most of these exchanges, remember it’s not about you when you connect with a reporter – it’s about helping them get the best stories.
When it comes to events and marketing, the biggest challenge many businesses face isn’t coming up with a creative campaign or an experiential event. In fact; this is far from the hard part.
I recently re-read Marc Pritchard’s powerful call for a new media supply chain that “levels the playing field and operates in a way that is clean, efficient, accountable and properly moderated for everyone involved.”
Matter has built an AI-powered screening tool that looks at a range of sustainability criteria across various reliable data sources.Read More →
How platform thinking has helped Pinna define its value proposition, crack the monetization puzzle, and elevate its marketing strategy.Read More →