Advancing Your TV Ad Measurement

Humans are a visually oriented species, so video ads, regardless of platform or delivery mechanism, will always be as relevant to audiences as those they see elsewhere across the digital landscape.

4 Steps to Aligning the Supply Chain Ecosystem

I recently re-read Marc Pritchard’s powerful call for a new media supply chain that “levels the playing field and operates in a way that is clean, efficient, accountable and properly moderated for everyone involved.”

#AWNewYork 2019 Features

The Stories Behind the #AWNewYork 2019 Guide Cover Presented by Hulu

Pent up within the cover, beyond the Michelin Man, characters from numerous Hulu shows and Mr Peanut are some subtle cues as to the Advertising Week New York sessions that are being hosted by Hulu.

When Attending Advertising Week, Remember It’s Not About Self-Promotion

To make the most of these exchanges, remember it’s not about you when you connect with a reporter – it’s about helping them get the best stories.

Why The Ad Industry Will Always Need Brand Mascots

Nobody has a thicker skin in the advertising industry than a brand mascot.

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