COVID-19 has changed the world we live in. Businesses worldwide are struggling to stay afloat, as lockdown orders are reducing consumption, keeping people at home, and leaving many unemployed. Ad agencies are along for the bumpy ride, and here is why.
Event organisers and attendees alike have discovered the power of digital to not only help navigate current restrictions but to unlock future possibilities; especially when it comes to enhancing reach.
25 years in advertising hasn’t been enough time for me to understand one of the biggest mysteries in our industry: Why do many companies spend millions on media, fees, salaries, research, or productions, just to be quickly forgotten?
A diverse collection of experts from brands, publishers, tech companies and agencies gathered at Advertising Week 2020 to tackle the issue head on.
In France, we have an expression to describe institutional overreach: “To be more Royalist than the King.” That is an apt way to describe how CNIL–National Commission on Informatics and Liberty–has over-interpreted General Data Protection Regulation (GDPR) enforcement in a way that has led to unintended consequences.
As a longtime observer of the industry, I’ve seen a lot of ad types come and go. When certain tactics and formats vanish, it’s typically because of one reason: They no longer have a relevant place within the user experience.
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