Social media has become a dominant force, redefining political campaign tactics as rapidly as it’s redefined the entire media landscape. In an age when more than half of American adults get news from social media, Facebook and Twitter have never played a larger role in our nation’s politics.
When the W3C asked Google to delay its two-year plan to deprecate cookie-based tracking on Chrome, the response was not what they hoped for. Regardless of your place in the ecosystem, the through-line that binds everyone will be adapting to a privacy-first, highly regulated environment.
In a recent sit down with AW360, Ran shared his thoughts on best DOOH practices to implement, how advertisers, marketers, and ad buyers can keep a pulse on this changing industry impacted by the pandemic and what opportunities remain to be seen or prove beneficial for sustained success.
Dynamics and expectations are changing every day, and it will be a while before we can say with some certainty which actions, campaigns, and messaging were effective – and which were futile.
In a recent sit down with AW360, Ran shared his thoughts on best DOOH practices to implement, how advertisers, marketers, and ad buyers can keep a pulse on this changing industry impacted by the pandemic and what opportunities remain to be seen or prove beneficial for sustained success.
Dynamics and expectations are changing every day, and it will be a while before we can say with some certainty which actions, campaigns, and messaging were effective – and which were futile.
As consumers turn to their phones to watch more content and shop, so do advertisers, creating a major opportunity for app developers to capture more revenue and improve their advertising operations through in-app header bidding.
Next year will mark the 50th anniversary of the first email ever sent. While the death of email has been proclaimed as forthcoming for years, it’s got more lives than 007, James Bond.
This episode looks at how people can experience purpose together by changing the way they approach previous experiences – less happy hours, volunteer experiences at sales conferences, etc.
Join Katie and her guest, CEO of FQ Ventures, Shelley Zalis, as they discuss being physically distanced but socially connected, pivoting with positivity and proactivity, advancing women, equality and inclusion.
Join Katie as she talks with leading cosmetic dermatologist, entrepreneur, NY Times best-selling author and creator of The Skin Type Solution, Dr. Leslie Baumann
When the W3C asked Google to delay its two-year plan to deprecate cookie-based tracking on Chrome, the response was not what they hoped for. Regardless of your place in the ecosystem, the through-line that binds everyone will be adapting to a privacy-first, highly regulated environment.
As consumers turn to their phones to watch more content and shop, so do advertisers, creating a major opportunity for app developers to capture more revenue and improve their advertising operations through in-app header bidding.
We are just starting to understand the immense opportunities for publishers to marry the speed and power of machines with the ideation and creativity that is uniquely human.
The COVID-19 challenge is fluid; how long this “new normal” will last is anyone’s guess. What we expect is that all healthcare stakeholders to a greater or lesser extent will change behaviors permanently.
While professional sports have gone dark in the midst of the COVID-19 pandemic, there’s one form medium that is growing and helping both athletes and fans alike to fill the void — Gaming.
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