Programmatic advertising is a lot like Formula 1 auto racing: The technology is powerful, but in order to actually win races, it needs to be driven by seasoned experts.
A balanced media mix will always be important to advertising. But driving business growth relies on facts you can trust, and our research underlines just how powerful TV continues to be.
Looking into what 2021 holds for marketers, brands have a timely opportunity to embrace the growth of digital events–with a focus on fans as a keystone component.
What can brands and marketers do to benefit consumers during this crucial period of their lives? Our friends at Healthline Media have created their 2021 Fitness Forecast to answer that very question.
Over the course of the tumultuous year, we observed that content publisher partners experienced material year-over-year growth despite it all, a trend that validated their very emergence as key contributors in the affiliate marketing channel.
Over the course of the tumultuous year, we observed that content publisher partners experienced material year-over-year growth despite it all, a trend that validated their very emergence as key contributors in the affiliate marketing channel.
I’m no Paula Radcliffe, as anyone who has seen me run can testify, but we’ve all been on a marathon over the past twelve months and I, for one, think the finishing line is in sight.
Mark Livings is dynamic, innovative and a true disruptor of the status quo. An Australian born, Amsterdam based award winning marketer, Mark co-founded Lyre’s, one of the fastest growing non alcoholic spirits brands in the world.
Amanda Glasgow, creative director EMEA at digital consultancy Appnovation, explores the digital tactics that beauty brands need to stand out in a cutthroat sphere.
Despite relations between advertisers and publishers having their moments, both parties go above and beyond in their troubleshooting techniques to make them work.
Explore the latest digital transformation stories from the retail industry and learn how marketers can achieve business goals by leading with customer insights. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Ramin Eivas, Chief Marketing Officer at Mattress Firm; Michael Mothner, Founder & CEO at WPromote; and Chrissie Hanson, Global Chief Strategy Officer at OMD to help you be ready for what’s next.
In this episode, we discuss the pressure of sales with Georgie MacEchern, Head of Sales & PR at Caviar, and Cianán Curran previous new business rep and now co-founder of Pathfinder Coaching and Development practice based in Ireland.
Mark Livings is dynamic, innovative and a true disruptor of the status quo. An Australian born, Amsterdam based award winning marketer, Mark co-founded Lyre’s, one of the fastest growing non alcoholic spirits brands in the world.
Explore the latest digital transformation stories from the retail industry and learn how marketers can achieve business goals by leading with customer insights. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Ramin Eivas, Chief Marketing Officer at Mattress Firm; Michael Mothner, Founder & CEO at WPromote; and Chrissie Hanson, Global Chief Strategy Officer at OMD to help you be ready for what’s next.
Alex Cohen, a VP at Compass Real Estate, develops strategy for retail, commercial office, and mixed-use acquisition and lease transactions. For the past 20 years he has specialized in launching international brands in the U.S. and has developed a deep expertise in the marketing of mixed-use real estate.
In this episode of his mini-series on sonic logos, Jamie wonders why brands seem to prefer sonic logos to longer brand tracks. What special magic there is in 3-second snippets of sound? And why do they seem to be getting even shorter?
