How do you solve the four dimensional puzzle of targeting the right people, with the right message, in the right place at the right time? Paul Haddad, President and Founder of a4, explains.
The number of CTV adopters is constantly growing. Last year their number reached up to 182 million in the US alone, and it’s expected to reach over 204 million by 2022, according to eMarketer estimation.
With content reaching a fascinating saturation point NPR faces the most challenging environment they have seen. Maintaining and increasing their listenership requires thinking of new ways to get attention.
Sherry Farrahi was a top-performing Personal Stylist at Nordstrom for five years, who styled some of Nordstrom’s elite clientele.
Interviews from #AWNewYork 2019
If you thought that ad fraud happened on classical digital platforms and would never impact TV, it may be time to think again.Read More →
NBCUniversal parent Comcast acquired FreeWheel in 2014, but that affiliation doesn’t appear to have affect FreeWheel’s ability to strike deals with other broadcasters.Read More →
The outcry over “transparency” in the digital ad ecosystem grew to a crescendo three years ago now, when the ANA’s K2 Transparency Report accused agencies of operating a system of rebates and kickbacks that worked against brand clients by hiding substandard effectiveness.Read More →
There may be several competing digital media measurement standards already out in the marketplace, but Jane Clarke thinks they don’t capture the full picture, so she wants to plug the gap.Read More →
Despite years of talk of “convergence” in media and technology, there is still confusion about how exactly it should play out on the ground, according to an executive trying to help advertisers better understand the market.Read More →
Already, the announcement made during Advertising Week that Roundel is partnering with Disney to provide data for better-informed ad buys is sparking ideas for other industry heavyweights.Read More →
In this video interview, Anthony Skinner of iSpot.TV – which offers measurement, attribution and technical services – explains his company takes viewing data from Inscape, the subsidiary of TV maker Vizio that uses automated content recognition (ACR) to capture audiences’ real viewing behavior.Read More →
Comscore CRO Chris Wilson wants clients to trust its insight on the future of advanced TV.Read More →
The summer may barely be over but this is the time of year when many brands’ forward focus shifts to the holiday season, and marketing strategies to get in front of shoppers.Read More →
The organization formed to smooth the path to cable TV ad sales almost 40 years ago is rebooting itself for the age of data-based TV ad buys.Read More →
Speaking with Beet.TV during Advertising Week, GroupM president Gonzalo del Fa says the goal of the initiative was to re-engineer the conversation around multicultural advertising in the US.Read More →
AlphaGo is the first computer program to defeat a professional human Go player, the first to defeat a Go world champion, and is arguably the strongest Go player in history.Read More →