A Q&A with Liz Fogerty, Chief Strategy Officer of Edge Marketing
It’s all of our responsibility to push the industry forward and make our own future.
Read More →The key to winning the battle is to know your audience and, crucially, to know how they think.
Read More →Just because nonprofits aren’t in it for the money doesn’t mean they can or should ignore branding.
Read More →Our industry needs to embrace new ways of thinking.
Read More →For those who’ve been living under a rock since the middle of 2018, FOBO is fear of better options.
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Digital Video Needs a New Approach to Measurement
Aside from a powerful grip on audience attention, the greatest lure of digital video is its measurability.
Uncommon Thinking: Chukka Umunna, The Independent Group
The Independent party are a core group of 11 MPs from both Labour and Conservatives who believe that a choice between Europhobia and Corbynism at a general election is unacceptable.
Breaking the Kids’ Programming Paradigm, with Maggie McGuire
How platform thinking has helped Pinna define its value proposition, crack the monetization puzzle, and elevate its marketing strategy.
Latest Technology
How platform thinking has helped Pinna define its value proposition, crack the monetization puzzle, and elevate its marketing strategy.
This year’s theme was “A Local Revolution,” which emphasized the importance of implementing the newest in digital trends.
Most Discussed
#AWEurope 2019
It’s all of our responsibility to push the industry forward and make our own future.
Read More →Get Customers to Buy What They Want with AI
Read More →Sadiq Khan, the biggest name at Advertising Week Europe 2019, came with a message that began with advertising but turned into something much more.
Read More →New rules for engagement are necessary for marketing now that consumer attitudes to these three trends are changing.
Read More →Research from the Financial Times reveals the need for a fresh approach to branded content.
Read More →Everyone is worried, the question is how much – and what to do about it.
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