Let’s face it, we’re marketers marketing to marketers. We have to get past the muscle memory of talking about ourselves. Being a brand champion and sharing your mission with passion and truth isn’t enough anymore. The game has changed.
Navigating the transition from collecting and mining data to actually applying it in addressable advertising is a talent that Paul Haddad, President, a4, has in abundance.
Around 81 percent of consumers say that the many commercials they encounter online make them feel exhausted, while 67 percent consider digital adverts as irrelevant.
That aerial ad flown over the Redskins-Dolphins game showcases sports fans’ affinity for out of home media . . . and its ability to drive social media.
That aerial ad flown over the Redskins-Dolphins game showcases sports fans’ affinity for out of home media . . . and its ability to drive social media.
You’re proud of your business and its unique value proposition to customers. But how much do you know about what your customers really value about their experience with your company?
Our Twitter chat today explored the past, present and future of digital marketing with @AdobeExpCloud. Here’s a recap of the #AWChat in case you missed it.
Simon Marcus talked to us about his newly formed role at Acast as a Product Director, the acquisition itself, and provided a unique perspective on where the podcast industry is heading next.
We spoke to John “Scrapper” Sneider, who has written music for over 500 commercials on projects with Apple, Netflix, American Express, Chevy, AT&T, Nike, CITI and IBM.
Sean McCaffrey, GSTV’s CEO, spoke about how they partner with brands on creative, and their approach to creating work that has maximum emotional impact.
NBCUniversal parent Comcast acquired FreeWheel in 2014, but that affiliation doesn’t appear to have affect FreeWheel’s ability to strike deals with other broadcasters.
The outcry over “transparency” in the digital ad ecosystem grew to a crescendo three years ago now, when the ANA’s K2 Transparency Report accused agencies of operating a system of rebates and kickbacks that worked against brand clients by hiding substandard effectiveness.
There may be several competing digital media measurement standards already out in the marketplace, but Jane Clarke thinks they don’t capture the full picture, so she wants to plug the gap.
Despite years of talk of “convergence” in media and technology, there is still confusion about how exactly it should play out on the ground, according to an executive trying to help advertisers better understand the market.
Already, the announcement made during Advertising Week that Roundel is partnering with Disney to provide data for better-informed ad buys is sparking ideas for other industry heavyweights.
In this video interview, Anthony Skinner of iSpot.TV – which offers measurement, attribution and technical services – explains his company takes viewing data from Inscape, the subsidiary of TV maker Vizio that uses automated content recognition (ACR) to capture audiences’ real viewing behavior.
The summer may barely be over but this is the time of year when many brands’ forward focus shifts to the holiday season, and marketing strategies to get in front of shoppers.
Speaking with Beet.TV during Advertising Week, GroupM president Gonzalo del Fa says the goal of the initiative was to re-engineer the conversation around multicultural advertising in the US.
AlphaGo is the first computer program to defeat a professional human Go player, the first to defeat a Go world champion, and is arguably the strongest Go player in history.
