Can I have your actual attention? To read this, you’ll have to sacrifice part of your mind to process what I want to say, so I better get it right or you won’t come back again.
In our current world, where technology has given people better access to other people, but businesses a far greater power to influence behavior through the data commoditization of individuals, how can brands most effectively help impact social change?
The number of CTV adopters is constantly growing. Last year their number reached up to 182 million in the US alone, and it’s expected to reach over 204 million by 2022, according to eMarketer estimation.
On September 24, AARP and Getty Images launched The Disrupt Aging® Collection, visual content that can help brands worldwide begin to combat ageist stereotypes, while simultaneously changing the way we depict aging in media and advertising.
Competitive salaries, clever benefits, and a full client roster may help to draw in talent but doing work that makes a difference will help to keep that talent engaged.
How do you solve the four dimensional puzzle of targeting the right people, with the right message, in the right place at the right time? Paul Haddad, President and Founder of a4, explains.
The number of CTV adopters is constantly growing. Last year their number reached up to 182 million in the US alone, and it’s expected to reach over 204 million by 2022, according to eMarketer estimation.
With content reaching a fascinating saturation point NPR faces the most challenging environment they have seen. Maintaining and increasing their listenership requires thinking of new ways to get attention.
Sean McCaffrey, GSTV’s CEO, spoke about how they partner with brands on creative, and their approach to creating work that has maximum emotional impact.
Mobile billboard advertising is one of the most effective marketing and advertising tools available, and we spoke with Rod Collins, who has built the business from scratch.
How do you solve the four dimensional puzzle of targeting the right people, with the right message, in the right place at the right time? Paul Haddad, President and Founder of a4, explains.
With content reaching a fascinating saturation point NPR faces the most challenging environment they have seen. Maintaining and increasing their listenership requires thinking of new ways to get attention.
NBCUniversal parent Comcast acquired FreeWheel in 2014, but that affiliation doesn’t appear to have affect FreeWheel’s ability to strike deals with other broadcasters.
The outcry over “transparency” in the digital ad ecosystem grew to a crescendo three years ago now, when the ANA’s K2 Transparency Report accused agencies of operating a system of rebates and kickbacks that worked against brand clients by hiding substandard effectiveness.
There may be several competing digital media measurement standards already out in the marketplace, but Jane Clarke thinks they don’t capture the full picture, so she wants to plug the gap.
Despite years of talk of “convergence” in media and technology, there is still confusion about how exactly it should play out on the ground, according to an executive trying to help advertisers better understand the market.
Already, the announcement made during Advertising Week that Roundel is partnering with Disney to provide data for better-informed ad buys is sparking ideas for other industry heavyweights.
In this video interview, Anthony Skinner of iSpot.TV – which offers measurement, attribution and technical services – explains his company takes viewing data from Inscape, the subsidiary of TV maker Vizio that uses automated content recognition (ACR) to capture audiences’ real viewing behavior.
The summer may barely be over but this is the time of year when many brands’ forward focus shifts to the holiday season, and marketing strategies to get in front of shoppers.
Speaking with Beet.TV during Advertising Week, GroupM president Gonzalo del Fa says the goal of the initiative was to re-engineer the conversation around multicultural advertising in the US.
AlphaGo is the first computer program to defeat a professional human Go player, the first to defeat a Go world champion, and is arguably the strongest Go player in history.
