The New Mad Men: Evolving the Agency Model

I’ve been in the business of marketing for over 25 years, and I never wake up and say, “I know everything there is to know about marketing.” Every single day I’m humbled by the fact that you can learn as much from someone who’s been in the industry for 25 years as from someone who’s 25 years old.

The Rise of Anti-Luxury Luxury

Luxury is a loaded word. It conjures images of showy opulence and status symbols. That aesthetic still appeals to many – sales of traditional luxury goods are headed toward $1.5 Trillion in the next few years.

What to Expect in 2020 From…Social

As we enter 2020, social media will remain a critical channel for driving brand awareness and generating sales. To see the best return on investment (ROI), however, brands will have to be early adopters of a few social media marketing trends we’re shining a light on here. Think TikTok influencers, augmented reality (AR) social commerce and video storytelling.

Latest Podcasts

Podcasting Through the Eyes of Art19

We caught up Korri Kolesa, previously chief revenue officer at Stitcher about Art19’s future direction, including the challenge of gaining a deeper understanding of listeners.

The Sonic Truth: Differentiation Through Sound: Radio

When it comes to radio the way you make people feel when they tune in is everything. As EVP of Content at Alpha Media, Phil Becker breaks down different approaches to building unique local radio brands across Alpha’s portfolio of 100’s of local stations.

The Sonic Truth: Tales of Turbulence and Other Sonic Branding Stories

Steve Milton runs a successful branding agency servicing all kinds of clients ranging from Tinder to Microsoft.

The Sonic Truth: Making Dynamic Audio For Hundreds of Markets

For virtually all of history, the spoken word hasn’t been scalable. Pete Jimison is the founder of audio agency Frequency, who are trying to tackle the problem head on.

Perspectives With Katie Kempner: Alda Abbracciamento, Flytedesk

Featuring Alda Abbracciamento, who left her career at Ogilvy, where she most recently served as worldwide managing director, to serve a chief growth officer for Flytedesk.

Interviews from #AWNewYork 2019