TikTok’s rise is somewhat inevitable in a time where entertainment is in high demand. As an entertainment-first platform, TikTok offers an escape from the mundane and a trend-centric creative outlet for its huge community of users.
Although convenience was at the core of Amazon’s Go Grocery offering, the technology that enables this contact-free shopping experience could set a precedent for what the future of shopping looks like.
This week in social media news, Facebook releases a report on COVID’s impact on small businesses and acquires GIPHY as part of Instagram, eMarketer predicts Instagram and Snapchat will outperform Facebook in terms of engagement growth and TikTok will present at the IAB NewFronts for the first time.
Without powerful illustrations and stock photos, the message of any campaign will fail to reach its target audience. So, stock photos have become a permanent part of my life (for now, at least).
Join Katie as she talks with leading cosmetic dermatologist, entrepreneur, NY Times best-selling author and creator of The Skin Type Solution, Dr. Leslie Baumann
Though going into hibernation might seem like the path of least resistance, for those working in brand experience, it’s important to not lose faith and instead use this time wisely. We are an industry that prides itself on creativity and problem-solving after all.
Consumer habits have changed more rapidly over the last couple of months than perhaps ever before. We’re living in a new world, and we’ve changed the ways in which we work, socialize, buy stuff, eat, and of course… drink. And when it comes to drinking, we’re hitting the booze a little more than before.
Join Katie as she talks with leading cosmetic dermatologist, entrepreneur, NY Times best-selling author and creator of The Skin Type Solution, Dr. Leslie Baumann
Jason Xenopoulos, VMLY&R’s North America Chief Creative Officer and New York CEO explored why culture has become our new media, and how brands can harness the power to spread like memes within it.
The COVID-19 challenge is fluid; how long this “new normal” will last is anyone’s guess. What we expect is that all healthcare stakeholders to a greater or lesser extent will change behaviors permanently.
While professional sports have gone dark in the midst of the COVID-19 pandemic, there’s one form medium that is growing and helping both athletes and fans alike to fill the void — Gaming.
The global spread of COVID-19 is shaping up to be a crisis like no other. Through analysis of over 100.6 million global “coronavirus” related searches, Captify’s latest Impact study gets a pulse on how this pandemic is impacting consumer behavior and how businesses can navigate through these uncertain times.
Whether you’re a large company dealing with hundreds of scheduled events on the horizon or a small or mid-sized business (SMB) with a handful of important events planned, here are five tips for pivoting from an in-person to a digital event strategy.
The poster child of Artificial Intelligence (AI) is the self-driving car. Uber, Google, and others are pouring billions to get them to work, but this doesn’t mean AI is beyond the reach of ordinary businesses.
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