With the country still very much in the midst of the COVID-19 pandemic, communication between companies and customers has become more important than ever.
More people are online in 2020, and so more fraudsters are targeting them. And while many companies have had eight or nine months to learn about new forms of online fraud, Q4 will be a true test, and surprisingly, well-known types of fraud are going to need some attention.
Thanksgiving, Black Friday, and Cyber Monday are fast approaching, with advertisers worldwide preparing to ring in a holiday season like no other. With all of these trends in play, here’s what U.S. advertisers can expect from the mobile ad economy this holiday season.
With the holidays fast approaching, many ecommerce experts have predicted a “shipageddon” phenomenon with delays and chaos adding to the end-of-year drama. Despite a challenging year for most businesses, ecommerce has experienced tremendous growth in 2020.
The pandemic has disrupted the arts, entertainment, and retail industries in a major way. But, many businesses in these sectors have embraced remote technology to provide a viable and profitable path forward. Here are a few examples to inspire you.
If your business is communicating in the same way it did before the COVID-19 pandemic started, chances are good that your brand messaging won’t resonate the way it once did.
An influx of digital communication combined with other apps and tech tools, however, comes with the risk of overwhelming and distracting employees, leading to reduced productivity and impacting mental health.
Founders of color and minority founders face many additional challenges and must overcome established stereotypes that create obstacles at nearly every turn. But, although minorities make up 40% of the U.S. population, minority-owned business ownership represents only 20 percent of the population.
Mastercard made a big splash last year, but has it really lived up to expectations. Well, not yet, says Jamie, who is little impressed by their music strategy, and somewhat taken aback by their payment noise.
Mediacom’s Sue Unerman discusses her upcoming fourth book, her history in the industry, building an argument for innovation, and how leadership, even now, needs to take more personal responsibility for the modern values around diversity in the workplace.
Join Katie and her guest, CEO of Today I’m Brave, Lindsay Stein, as they talk about changing jobs during the pandemic, the mission and projects of Today I’m Brave, the spirit of NYC and finding calm in the midst of chaos.
In early 2020, it would have been reasonable to argue that e-commerce was poised for rapid growth, even in industries that were historically brick-and-mortar mainstays. Why System 0 is a critical step forward for marketers in the COVID era.
While it’s hard to argue against the value of more precise targeting and better measurement, addressable advertising shouldn’t be a strategy unto itself.
Cookies are (nearly) dead, long live contextual. But how do you know if providers of this specialist tech are the real deal? Peter Wallace, MD for EMEA at GumGum, outlines what you need to ask before signing on the dotted line.
As the holiday shopping season approaches, superior customer service will play a critical role in capturing a share of the shopper’s budget and decreasing shopping-related stress.
The Covid-19 pandemic’s effect on work has shown CTOs one thing: remote work is successful. CTOs are reconsidering how they hire and the future of their workplace.
We’re on the brink of another Roaring ’20s, both societally and as an industry. Just like the Roaring 1920s, the Roaring 2020s will represent a time of rebuilding, following massive devastation of cultural and industrial pillars long in the making.
