At a moment when brands are reflecting on their relationships with multicultural consumers, it’s a great time to talk about something that’s been happening in multicultural marketing for the last decade or so: it’s time to quit defunding your multicultural marketing.
In late June, Apple announced major restrictions related to IDFA — its ID for the in-app environment on IOS devices. These changes are truly unprecedented and put the mobile marketing industry in jeopardy, undermining the existing models of retargeting, attribution, and building look-alike audiences for iOS apps.
Good publishers should hold advertisers to this standard more publicly. Many advertisers are not currently supporting “diverse and competitive content offerings.”
As we put together our second annual Culture Next here at Spotify, one thing became clear: This year’s events have clarified — and in many ways, accelerated — trends that Gen Zs and millennials have been shaping for quite some time.
Once the initial shock of the pandemic beginning had passed, the reality of the next normal and drove marketers to take action. And, as unlikely as it may seem, many are making big investments in their future.
Norms are changing. A few years ago it would have been unthinkable for these many brands to shift their messages and publicly acknowledge systemic racism. The concepts of brand suitability and brand authenticity are shifting as well.
When is the last time you set foot in a store? The answer may vary depending on whether you’re the “shop every two weeks and wear your mask”-type or the “have everything you need to be delivered to your doorstep”-type.
I often get asked whether brands should use Español or English to reach U.S. Hispanic consumers. The answer is both or a mix, but it’s more complex than just language.
The already-frazzled marketing landscape breathed a temporary sigh of relief when Apple announced that it was delaying the implementation of its plans to require users to opt-in to its IDFA tracking until next year.
Osibo Imhoitsike, Executive Director TBWA Nigeria talks about the need to adapt in these times, walks us through his early days in Kenya and the formal experience and training he gained working for a multinational before he moved to Nigeria to join TBWA.
Barbara Eden is perhaps best-known for portraying Jeannie in the 1965-70 NBC-TV series I Dream of Jeannie. She was nominated twice for Golden Globe Awards for I Dream Of Jeannie, and was awarded a star on the Hollywood Walk of Fame.
Join Katie and Monique Nelson, Chairman and CEO, Uniworld as they discuss the current “trisis”, 2020 as a year of clarity, win/win situations, Black Lives Matter, motherhood, and living virtually – from remote working to the benefits of virtual networking.
Freeman is the Chief Brand Officer at Hewlett Packard Enterprise. In this role, Freeman spearheaded the worldwide launch of the new HPE corporate brand.
Larry Charles is one of the seminal figures in modern comedy. Brooklyn-born, he started as a writer on the legendary sketch comedy show Fridays and moved from staff writer on Arsenio Hall to a central role on Seinfeld for its first five seasons, contributing some of the show’s darkest and most absurd storylines
In late June, Apple announced major restrictions related to IDFA — its ID for the in-app environment on IOS devices. These changes are truly unprecedented and put the mobile marketing industry in jeopardy, undermining the existing models of retargeting, attribution, and building look-alike audiences for iOS apps.
As a marketer and technologist, I find the possibilities of a data-driven future thrilling. As a human, I’m a bit skeptical and a tad nervous, mixed in with a whole lot of hopeful.
The already-frazzled marketing landscape breathed a temporary sigh of relief when Apple announced that it was delaying the implementation of its plans to require users to opt-in to its IDFA tracking until next year.
We have yet to see a universal, agreed-upon standard for programmatic advertising, making it difficult to ensure that brands can run the highest quality media within the most efficient budget.
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