Despite all the hardship it brings, the COVID-19 pandemic and associated lockdown are also giving some of us luckier ones the opportunity to step back, reflect upon, and reprioritize what really matters.
The convenience of online shopping and drastic shifts in the way we discover products have long threatened the existing retail model, and it feels almost trite to say that retailers now recognize the need to seriously update the blueprint.
Whether you have the word ‘creative’ in your title or not, it seems accepted in most good agencies that, as creative humans, we will all have a natural reaction to the work, that we should voice.
Marketers and marketing pundits pontificate endlessly on the importance of brand authenticity, but the ongoing COVID-19 pandemic is laying bare precisely which brands have taken that message to heart—and which ones have just been paying it lip service.
As we kicked off 2020, the advertising industry was in great shape. A new decade brought exciting new opportunities and campaigns to launch, with high hopes from those that worked within it. Fast forward to today and the outlook for the rest of the year is very different.
Even the savviest and most successful digital media companies in the world are hurting right now, and many are facing an uncertain future in this new landscape.
The COVID-19 pandemic has drastically changed the way brands engage with their audiences and consolidate their position around the world, and Latin America is no exception. Brazil and Mexico, in particular, represent a unique challenge.
Join Katie and her guest, CEO of FQ Ventures, Shelley Zalis, as they discuss being physically distanced but socially connected, pivoting with positivity and proactivity, advancing women, equality and inclusion.
This episode looks at how people can experience purpose together by changing the way they approach previous experiences – less happy hours, volunteer experiences at sales conferences, etc.
Join Katie and her guest, CEO of FQ Ventures, Shelley Zalis, as they discuss being physically distanced but socially connected, pivoting with positivity and proactivity, advancing women, equality and inclusion.
Join Katie as she talks with leading cosmetic dermatologist, entrepreneur, NY Times best-selling author and creator of The Skin Type Solution, Dr. Leslie Baumann
When the W3C asked Google to delay its two-year plan to deprecate cookie-based tracking on Chrome, the response was not what they hoped for. Regardless of your place in the ecosystem, the through-line that binds everyone will be adapting to a privacy-first, highly regulated environment.
As consumers turn to their phones to watch more content and shop, so do advertisers, creating a major opportunity for app developers to capture more revenue and improve their advertising operations through in-app header bidding.
We are just starting to understand the immense opportunities for publishers to marry the speed and power of machines with the ideation and creativity that is uniquely human.
The COVID-19 challenge is fluid; how long this “new normal” will last is anyone’s guess. What we expect is that all healthcare stakeholders to a greater or lesser extent will change behaviors permanently.
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