For a time, brand regarded Facebook and Instagram as an exotic spice. Fast-forward only a few years, and Facebook and Instagram advertising is as common as table salt.
Globally, brand-supported tour buses are stars of mass events to honor hometown heroes. Championship parades – like the recent World Series party in Washington, DC – showcase tour-bus bonds to the cities.
While many may think of the word “engagement” as a buzzword, here’s the truth: customer engagement is a critical component for success for brands across all industries.
We spoke to Meatless Farm’s newly appointed chief marketing officer Lone Thomsen about marketing a new generation of meat-free foods and the transparency needed to gain consumer trust.
Yoann Pavy, head of Digital Marketing for Depop tells us how the all-conquering peer-to-peer fashion network is leveraging social media to engage with an increasingly fragmented Generation Z audience.
Upshot’s Liz Aviles discusses the myriad ways brand marketers can (and should) benefit from emulating “drop culture” – one of the fashion industry’s most successful modern tactics.
Email is a valuable channel for building direct relationships with consumers to reach them with relevant experiences in the inbox and across channels. Marketers looking to drive personalization in ways that have a direct and long-term impact on their company’s bottom line should rethink the value of a customer’s email address.
For virtually all of history, the spoken word hasn’t been scalable. Pete Jimison is the founder of audio agency Frequency, who are trying to tackle the problem head on.
Featuring Alda Abbracciamento, who left her career at Ogilvy, where she most recently served as worldwide managing director, to serve a chief growth officer for Flytedesk.
Featuring Gloria Pitagorsky who founded Heard City in 2012 with two other partners and has since turned it into one of the top performing audio post companies in the industry.
“We have so many different and evolving revenue streams” says Julian Lloyd-Evans, its Chief Revenue Officer. We chat about the history of Dennis Publishing, and what they’re up to next.
Simon Marcus talked to us about his newly formed role at Acast as a Product Director, the acquisition itself, and provided a unique perspective on where the podcast industry is heading next.
NBCUniversal parent Comcast acquired FreeWheel in 2014, but that affiliation doesn’t appear to have affect FreeWheel’s ability to strike deals with other broadcasters.
The outcry over “transparency” in the digital ad ecosystem grew to a crescendo three years ago now, when the ANA’s K2 Transparency Report accused agencies of operating a system of rebates and kickbacks that worked against brand clients by hiding substandard effectiveness.
There may be several competing digital media measurement standards already out in the marketplace, but Jane Clarke thinks they don’t capture the full picture, so she wants to plug the gap.
Despite years of talk of “convergence” in media and technology, there is still confusion about how exactly it should play out on the ground, according to an executive trying to help advertisers better understand the market.
Already, the announcement made during Advertising Week that Roundel is partnering with Disney to provide data for better-informed ad buys is sparking ideas for other industry heavyweights.
In this video interview, Anthony Skinner of iSpot.TV – which offers measurement, attribution and technical services – explains his company takes viewing data from Inscape, the subsidiary of TV maker Vizio that uses automated content recognition (ACR) to capture audiences’ real viewing behavior.
The summer may barely be over but this is the time of year when many brands’ forward focus shifts to the holiday season, and marketing strategies to get in front of shoppers.
“It’s designed to be watched live, it draws great audiences. It’s not designed to be viewed on demand,” says Dan Callahan, Fox’s vp of audience and automated sales, speaking to Beet.TV during an interview at Advertising Week. “Live only happens once and we’re excited about that.”
