We’ve all read the reports on how COVID has changed purchasing behavior. Much has been impacted, everything from a greater focus on sustainable living to more shoppers purchasing groceries online, some for the first time, has shaped the way we now shop.
As more consumers turn their attention to AVOD to watch the content they most want, brands have never had a better opportunity to get their messages to where audiences are most engaged.
For years, everyone talked about big data, and the marketplace put many mechanisms in place to collect piles and piles of data to better push consumers through the sales funnel. Today, it’s no longer enough for marketers to use data to just sell.
Join Katie and New York Times best-selling author Jennifer Weiner as they discuss everything from her new book, “Big Summer” to family, writing, movies, the complexities of the world today and how to make a fabulous challah.
Advertising Age has referred to Keith Reinhard as the advertising industry’s “soft-spoken visionary” and in 1999 named him one of the top 100 influentials in advertising history.
In the last decade alone, the mainstream has embraced the experiences of queer people. Niche vernacular has given new life to linguistics and can be heard everywhere from a coffee shop to a conference room as a common turn of phrase (yas, queen!).
Join Katie and New York Times best-selling author Jennifer Weiner as they discuss everything from her new book, “Big Summer” to family, writing, movies, the complexities of the world today and how to make a fabulous challah.
Advertising Age has referred to Keith Reinhard as the advertising industry’s “soft-spoken visionary” and in 1999 named him one of the top 100 influentials in advertising history.
Given such a large proportion of Facebook’s advertisers are SMB’s, opening up a fund to ensure these businesses were still able to target customers handed many a lifeline when they needed it most.
A discussion with one Gen Z, Millennial, and Gen X guest to discuss if the desire for purpose is driven by one generation. Or is the desire to do “more” something that we are all currently feeling?
As more consumers turn their attention to AVOD to watch the content they most want, brands have never had a better opportunity to get their messages to where audiences are most engaged.
As we entered 2020, there were dozens of ways to consume the same content across devices, platforms and services. Now, media companies are far from prepared for the speed at which this change has accelerated.
As we enter the ‘new normal’, it is the brands that can adapt and evolve accordingly that will resonate with their audiences and open new possibilities for growth.
With higher open rates than email, as well as the potential for immediate results and positive customer reception when utilized tactfully, SMS marketing is positioning itself in the current moment to have serious staying power, even long after the COVID-19 crisis is behind us.
As customers are embracing online retail more than ever, they are also looking to other customers for guidance on their purchase decisions. Online reviews play an important role when it comes to informing brand trust.
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