In a recent sit down with AW360, Ran shared his thoughts on best DOOH practices to implement, how advertisers, marketers, and ad buyers can keep a pulse on this changing industry impacted by the pandemic and what opportunities remain to be seen or prove beneficial for sustained success.
Dynamics and expectations are changing every day, and it will be a while before we can say with some certainty which actions, campaigns, and messaging were effective – and which were futile.
As consumers turn to their phones to watch more content and shop, so do advertisers, creating a major opportunity for app developers to capture more revenue and improve their advertising operations through in-app header bidding.
Next year will mark the 50th anniversary of the first email ever sent. While the death of email has been proclaimed as forthcoming for years, it’s got more lives than 007, James Bond.
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