Marketers are growing increasingly frustrated with the impact of proxies on their campaigns, leading to rising demand for accurate and reliable proxy data that will empower them to improve efficiency and boost performance.
While third-party cookies have made it very easy to enable personalized marketing, they also come with disadvantages such as limited life spans, consumer and regulatory scrutiny, as well as a range of other issues.
As a B2B business, you know how much effort and time it takes to get your content to the niche audience you’re writing for. Did you know that about one-fifth of content marketers feel that their content is achieving their goals well?
With Statista predicting more than $150 billion in global display advertising revenue despite the pandemic, it’s clear that display is a critical component of most marketers’ plans — and is likely to remain so.
Tal Hayek is Co-Founder and CEO of Acuity, a leading technology company that provides marketers with a powerful and holistic solution for digital advertising across all ad formats and screens to amplify reach and share of attention throughout the customer journey. In our conversation, Tal discusses Acuity’s growth and innovation, as well as illumin, Acuity’s new advertising automation platform.
Uber and Lyft saw a sudden drop in ridership at all hours when the world hunkered down to shelter in place. Now, as communities gradually reopen, many people wonder about the future of the rideshare economy.
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