Gen Z shoppers are less trusting of brands compared to Boomers, according to Morning Consult’s report, “Most Trusted Brands—The State of Consumer Trust.”
This week in social media news, TikTok is exploring a curated content stream, Twitter is considering its own payment option and user rating system while Pinterest growth outpaced Snapchat.
There has been an increasing amount of attention cast on the advertising industry’s use of personal data for targeting purposes. The roll-out of GDPR, CCPA, and a flurry of browser-level changes to the usage of cookies have forced marketers to reexamine how they reach consumers online.
With the new form of tech integration into almost every facet of consumers’ lives, it’s important, now more than ever, that we understand the impact of IoT, and why consumers’ security and data must be at the forefront of all the IoT ventures.
I’ve been in the business of marketing for over 25 years, and I never wake up and say, “I know everything there is to know about marketing.” Every single day I’m humbled by the fact that you can learn as much from someone who’s been in the industry for 25 years as from someone who’s 25 years old.
Luxury is a loaded word. It conjures images of showy opulence and status symbols. That aesthetic still appeals to many – sales of traditional luxury goods are headed toward $1.5 Trillion in the next few years.
As we enter 2020, social media will remain a critical channel for driving brand awareness and generating sales. To see the best return on investment (ROI), however, brands will have to be early adopters of a few social media marketing trends we’re shining a light on here. Think TikTok influencers, augmented reality (AR) social commerce and video storytelling.
We caught up Korri Kolesa, previously chief revenue officer at Stitcher about Art19’s future direction, including the challenge of gaining a deeper understanding of listeners.
When it comes to radio the way you make people feel when they tune in is everything. As EVP of Content at Alpha Media, Phil Becker breaks down different approaches to building unique local radio brands across Alpha’s portfolio of 100’s of local stations.
For virtually all of history, the spoken word hasn’t been scalable. Pete Jimison is the founder of audio agency Frequency, who are trying to tackle the problem head on.
Featuring Alda Abbracciamento, who left her career at Ogilvy, where she most recently served as worldwide managing director, to serve a chief growth officer for Flytedesk.
NBCUniversal parent Comcast acquired FreeWheel in 2014, but that affiliation doesn’t appear to have affect FreeWheel’s ability to strike deals with other broadcasters.
The outcry over “transparency” in the digital ad ecosystem grew to a crescendo three years ago now, when the ANA’s K2 Transparency Report accused agencies of operating a system of rebates and kickbacks that worked against brand clients by hiding substandard effectiveness.
There may be several competing digital media measurement standards already out in the marketplace, but Jane Clarke thinks they don’t capture the full picture, so she wants to plug the gap.
Despite years of talk of “convergence” in media and technology, there is still confusion about how exactly it should play out on the ground, according to an executive trying to help advertisers better understand the market.
Already, the announcement made during Advertising Week that Roundel is partnering with Disney to provide data for better-informed ad buys is sparking ideas for other industry heavyweights.
In this video interview, Anthony Skinner of iSpot.TV – which offers measurement, attribution and technical services – explains his company takes viewing data from Inscape, the subsidiary of TV maker Vizio that uses automated content recognition (ACR) to capture audiences’ real viewing behavior.
The summer may barely be over but this is the time of year when many brands’ forward focus shifts to the holiday season, and marketing strategies to get in front of shoppers.
“It’s designed to be watched live, it draws great audiences. It’s not designed to be viewed on demand,” says Dan Callahan, Fox’s vp of audience and automated sales, speaking to Beet.TV during an interview at Advertising Week. “Live only happens once and we’re excited about that.”
