Illustrations aren’t just for children’s books and cereal boxes anymore. Businesses all across the web are realizing the power of illustration and putting it to work for their own brands.
Can I have your actual attention? To read this, you’ll have to sacrifice part of your mind to process what I want to say, so I better get it right or you won’t come back again.
In our current world, where technology has given people better access to other people, but businesses a far greater power to influence behavior through the data commoditization of individuals, how can brands most effectively help impact social change?
Sean McCaffrey, GSTV’s CEO, spoke about how they partner with brands on creative, and their approach to creating work that has maximum emotional impact.
Can I have your actual attention? To read this, you’ll have to sacrifice part of your mind to process what I want to say, so I better get it right or you won’t come back again.
In our current world, where technology has given people better access to other people, but businesses a far greater power to influence behavior through the data commoditization of individuals, how can brands most effectively help impact social change?
We spoke to John “Scrapper” Sneider, who has written music for over 500 commercials on projects with Apple, Netflix, American Express, Chevy, AT&T, Nike, CITI and IBM.
Sean McCaffrey, GSTV’s CEO, spoke about how they partner with brands on creative, and their approach to creating work that has maximum emotional impact.
Mobile billboard advertising is one of the most effective marketing and advertising tools available, and we spoke with Rod Collins, who has built the business from scratch.
NBCUniversal parent Comcast acquired FreeWheel in 2014, but that affiliation doesn’t appear to have affect FreeWheel’s ability to strike deals with other broadcasters.
The outcry over “transparency” in the digital ad ecosystem grew to a crescendo three years ago now, when the ANA’s K2 Transparency Report accused agencies of operating a system of rebates and kickbacks that worked against brand clients by hiding substandard effectiveness.
There may be several competing digital media measurement standards already out in the marketplace, but Jane Clarke thinks they don’t capture the full picture, so she wants to plug the gap.
Despite years of talk of “convergence” in media and technology, there is still confusion about how exactly it should play out on the ground, according to an executive trying to help advertisers better understand the market.
Already, the announcement made during Advertising Week that Roundel is partnering with Disney to provide data for better-informed ad buys is sparking ideas for other industry heavyweights.
In this video interview, Anthony Skinner of iSpot.TV – which offers measurement, attribution and technical services – explains his company takes viewing data from Inscape, the subsidiary of TV maker Vizio that uses automated content recognition (ACR) to capture audiences’ real viewing behavior.
The summer may barely be over but this is the time of year when many brands’ forward focus shifts to the holiday season, and marketing strategies to get in front of shoppers.
Speaking with Beet.TV during Advertising Week, GroupM president Gonzalo del Fa says the goal of the initiative was to re-engineer the conversation around multicultural advertising in the US.
AlphaGo is the first computer program to defeat a professional human Go player, the first to defeat a Go world champion, and is arguably the strongest Go player in history.
