This article explores how influencers have nurtured the audiences marketers seek, built credibility with those audiences, and therefore earned the trust necessary to promote your brand in a way people will listen.
Vivaldi’s CEO Erich Joachimsthaler discusses the modern relationship between brands and consumers with Pierre-Laurent Baudey, a Nike veteran of 22 years, an advisory board member for Tillamook, and brand growth partner with PLB LAB.
No matter whether you’re an ad exec based here or one who frequents the city for client or agency meetings, you’ll want to stay up on all that is happening as the summer winds down.
In this series Jeroen Thissen (Creative Director) and Erik Rave (Technology Director) from Creative Digital Agency CODE D’AZUR look back on three years of developing voice applications for the likes of KLM Royal Dutch Airlines and LeasePlan. Each episode will highlight a new learning.
The new generation of healthcare consumers are now demanding high-touch user experiences, something the often impersonal and clinical healthcare industry has not been great at.
Most of us have been told that it’s cheaper to keep a current customer than to find a new one. But did you know that a 5% improvement in customer retention rates can result in a 25 to 95 percent increase in profits?
We have arrived at our fourth out of six lessons about developing for voice. This is an important one, which also reflects on the previous learning about your architecture. Why is it important to put ‘intent’ over ‘context’?
Metrics are worthless if not used correctly. Lifetime values, driving repeat customers, physical vs digital channels – data points can make or break digital marketing strategies, and they must be fully understood to be fully unlocked by startups and corporations alike.
Programmatic is at a crossroads. Unless it can convincingly demonstrate its adds-value in the same way search is perceived to do so, its stellar growth could plateau.
No matter whether you’re an ad exec based here or one who frequents the city for client or agency meetings, you’ll want to stay up on all that is happening as the summer winds down.
Speaking about the Krispy Kreme Throwback Arcade campaign at Advertising Week APAC, Jay Morgan, innovation director for The Monkeys, urged brands to take more care with social campaigns.
The AW360 team sat down with Magdalena Osinska, Director at Aardman Animations to discuss her work with “Wallace and Gromit,” “Chicken Run,” “Shaun the Sheep” and many others.
AW360 sat down with Rob Bennett, CEO of Rehab – the winners of the Amazon Change for Good Hackathon at the Cannes Lions International Festival of Creativity.
We arrived at Beker to talk about their latest campaign for Sky with Mario Bautista, we talked with the creative heads Carlos Octavo (VP), Carlos Sánchez and Nacho Márquez about music, content, jingles and campaigns.
