Advertising’s personalization paradox is missing the point. Why? Because addressability works for all three sides of the triangle: the advertiser, the publisher, and the consumer. It allows the former to reach the right people and engage them more effectively.
We have yet to see a universal, agreed-upon standard for programmatic advertising, making it difficult to ensure that brands can run the highest quality media within the most efficient budget.
One of the highest-profile mergers in the advertising technology and publishing business – Taboola and Outbrain – fell apart this week, nearly a year after its announcement.
25 years ago this year, Maria was the first woman to report live from the floor of the New York Stock Exchange. We caught up with her ahead of Advertising Week’s Virtual Event AW2020 to learn about the barriers she shattered and asked for a few pieces of advice we think you’ll find useful.
Prior to the pandemic, one of the big questions for the retail industry was: How do brands compete with Amazon’s increasingly rapid delivery times, with products arriving sometimes within hours?
Barbara Eden is perhaps best-known for portraying Jeannie in the 1965-70 NBC-TV series I Dream of Jeannie. She was nominated twice for Golden Globe Awards for I Dream Of Jeannie, and was awarded a star on the Hollywood Walk of Fame.
Prior to the pandemic, one of the big questions for the retail industry was: How do brands compete with Amazon’s increasingly rapid delivery times, with products arriving sometimes within hours?
As if three simultaneous pandemics (a health-related, the social tension of racism and inequality and the global economic recession) weren’t enough, over the last ten years or so, our industry has gone through a “pandemic“ of its own.
AW360 sat down with Dr. Rebecca Swift, Global Head Of Creative Insights at Getty Images, to talk through their latest data detailing why visual authenticity is something consumers can sense, and will be key as we head into 2021 and beyond.
The most important connection for today’s B2B marketers to be making with customers and prospects is the human one. If you’re looking to build better relationships and experiences with B2B buyers, here are five simple truths to guide your efforts.
Osibo Imhoitsike, Executive Director TBWA Nigeria talks about the need to adapt in these times, walks us through his early days in Kenya and the formal experience and training he gained working for a multinational before he moved to Nigeria to join TBWA.
Barbara Eden is perhaps best-known for portraying Jeannie in the 1965-70 NBC-TV series I Dream of Jeannie. She was nominated twice for Golden Globe Awards for I Dream Of Jeannie, and was awarded a star on the Hollywood Walk of Fame.
Join Katie and Monique Nelson, Chairman and CEO, Uniworld as they discuss the current “trisis”, 2020 as a year of clarity, win/win situations, Black Lives Matter, motherhood, and living virtually – from remote working to the benefits of virtual networking.
Freeman is the Chief Brand Officer at Hewlett Packard Enterprise. In this role, Freeman spearheaded the worldwide launch of the new HPE corporate brand.
Larry Charles is one of the seminal figures in modern comedy. Brooklyn-born, he started as a writer on the legendary sketch comedy show Fridays and moved from staff writer on Arsenio Hall to a central role on Seinfeld for its first five seasons, contributing some of the show’s darkest and most absurd storylines
We have yet to see a universal, agreed-upon standard for programmatic advertising, making it difficult to ensure that brands can run the highest quality media within the most efficient budget.
COVID-19 has shaken up the business landscape, and the impact fast-tracked the process of moving to a digital era overnight. The rise of a contact-free economy triggered an unprecedented wave of super digitalization and digital transformation.
Any digital transformation initiatives that were in place in January were undoubtedly put on the back burner thanks to Covid-19 lockdowns around the world. While some companies may resume their digital transformation initiatives as they go back to the office, others will be forced to take a different approach.
CTV viewership has ballooned under COVID-19, from 2.7 billion hours per week pre-pandemic to 3.9 billion hours during the height of lockdowns. Every week more fuel is added to the fire.
Consumer expectations for good customer experiences remain as high as ever, but today’s brands are operating in an entirely new landscape and, in many instances, are floundering to realign with new consumer needs.
Everyone knows what it is like to be browsing the shoes you have been eyeing, only to be retargeted with that exact item minutes later on another device.
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