Optimism, properly channeled, is a powerful catalyst for change. And if you can retain your sense of optimism even amidst a pandemic, you possess a marketer’s most essential quality.
Earth Day has been and gone but sustainability need not be hinged on just one day in the year. While it serves as a conscious reminder to us all just how important it is to protect our planet, consumers are more aware than ever of how the decisions they make impact the world we live in.
With economic conditions and key indicators on the rise, B2B marketers are taking stock of their business to take advantage of what should be a very strong 2021.
Helene Banner is a political communicator, speaker and speechwriter. In this podcast, she talks to Suki Thompson, Founder & CEO, Let’s Reset about her own series of whys.
With economic conditions and key indicators on the rise, B2B marketers are taking stock of their business to take advantage of what should be a very strong 2021.
There are plenty of lessons to take to heart from 2020. Both the pandemic and the social justice movements ignited by the death of George Floyd in the U.S. have cracked open the protective shields many brands had been hiding behind.
Social media has been the dominant media channel for around a decade, and for good reason. The sheer size of social media platforms’ audiences (Facebook alone counted 2.7bn users) and the rich data they collect have created an advertising bonanza.
In a panel by Advertising Week, presented by Magnite, we get an inside look into the billion-dollar growth of the company Pluto, which was recently acquired by ViacomCBS, how Roku navigates viewer and brand relationships, and how CTV opens a world of opportunities for live sports advertising.
Among the industries devastated by the global pandemic, perhaps none have been as thoroughly ravaged as the live events space. In a single year, the live events industry took a more than $30 billion hit in terms of lost revenue, and the crisis isn’t over yet.
Investor, advisor, and board director Nick Brien joins Great Minds to discuss his career in the industry. Nick’s take on technology is smart and experienced as he looks back on his time as CEO of Dentsu International, Global CEO of McCann Worldgroup, and President of Hearst Marketing Services.
Investor, advisor, and board director Nick Brien joins Great Minds to discuss his career in the industry. Nick’s take on technology is smart and experienced as he looks back on his time as CEO of Dentsu International, Global CEO of McCann Worldgroup, and President of Hearst Marketing Services.
Helene Banner is a political communicator, speaker and speechwriter. In this podcast, she talks to Suki Thompson, Founder & CEO, Let’s Reset about her own series of whys.
From his Emmy-winning run as Christopher Moltisanti on The Sopranos to his recently released rock album with his band, Zopa, Michael Imperioli discussing his extraordinary career as an actor, scriptwriter, author, director, and musician.
Join Katie and The Wall Street Journal Advertising Editor, Suzanne Vranica as they discuss opportunities and challenges for working women right now, the next normal for businesses, and optimism for the year ahead.
In this episode we speak with Tara DeVeaux, Chief Marketing Officer, Wild Card Creative Group, Managing Director at 3AM. Wild Card and 3AM are multidisciplinary creative agencies that build worlds for some of the biggest brands around, and more recently they’ve shifted their focus to gaming.
From his days as playwright-in-residence and associate artistic director of Steve Olsen’s West Bank Cafe Downstairs Theatre Bar in Hell’s Kitchen to his runs on Comedy Central, Broadway, Conan, and The Daily Show, comedy legend Lewis Black joins Great Minds to discuss his extraordinary career.
