As the marketing world embraces innovation as a cornerstone of the future, it is becoming common for agencies and brands to work hand-in-hand with entrepreneurial start-ups.
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While the ad world is still game-planning for how to operate once Google sunsets the cookie, the media giant went ahead and made another decision that effects targeting and goes into action much sooner.Read More →
As we return to some sense of normalcy emerging from the pandemic, brands will once again want to be top of mind. In order to win consumers over as they make their way along the purchase journey, the content they see should be personalized, but not invasive.Read More →
Predictive analytics, the use of real-world data and machine learning techniques to identify the likelihood of future outcomes, has become a cornerstone of media planning.Read More →
Today we’re seeing the erosion of consolidation due to a number of developments in the industry, leading to fragmentation. We will be looking at three key trends we’re tracking as this evolution gradually unfolds.Read More →
For any message to land and genuinely connect with its audience, it must resonate emotionally with the real, feeling people on the other end of our campaigns.Read More →
While we are far from done with this pandemic, companies across industries need actionable plans to adjust to long-term changes. In this regard, the need for real-time data and predictive marketing has never been greater.Read More →