As a former athletics coach, my mum has been left perplexed by the sponsorship partners of the upcoming Olympics. ‘What on earth does McDonald’s have to do with sport?’ she asked. ‘What’s next? Hurdling for hamburgers?’
In our third and final installment of our throwback to the mascots of the Olympic Games, we’re hurtling into the last two decades where mascots are becoming more modern than ever before.
A brand’s relationship with a consumer is no different from any other. Once you lose someone’s trust, it is tough to get it back.
Business evolves. Just like music or fashion or any other industry, it grows and adapts with time to meet the demands of the economy, marketplace and consumer tastes.
Speaking about the Krispy Kreme Throwback Arcade campaign at Advertising Week APAC, Jay Morgan, innovation director for The Monkeys, urged brands to take more care with social campaigns.Read More →
The AW360 team sat down with Magdalena Osinska, Director at Aardman Animations to discuss her work with “Wallace and Gromit,” “Chicken Run,” “Shaun the Sheep” and many others.Read More →
AW360 sat down with Rob Bennett, CEO of Rehab – the winners of the Amazon Change for Good Hackathon at the Cannes Lions International Festival of Creativity.Read More →
We arrived at Beker to talk about their latest campaign for Sky with Mario Bautista, we talked with the creative heads Carlos Octavo (VP), Carlos Sánchez and Nacho Márquez about music, content, jingles and campaigns.Read More →
AW360 sits down for a chat with Google’s Noël Paasch…Read More →