Here are five steps to building a comprehensive, real-time view of your customer and quantifying the success of customer experience and a brand’s value proposition.
Should Tesla Motors be wary of the hype cycle?
As someone who has spent a few decades in top marketing roles at Fortune 500 firms, Facebook’s first-quarter earnings, along with the heated discussions around how much control they have on advertising and marketing, sure made me stop and reflect.
Every major crisis in the news brings with it examples of brands that have reacted with the sensitivity of a sledgehammer, and been rightly called out by their customers.
Focus on SMB
There are millions of small businesses (SMBs) working hard every day to carve out a place for themselves in the United States. According to the U.S. Small Business Administration, in 2018 there were 30.2 million small businesses that employed 47.5 percent of the U.S. workforce, and that number continues to grow.Read More →
92% of US consumers say that they still find targeted mobile advertising ‘annoying’. This is just one finding from the world’s largest consumer research of its kind, named “The Reality Report.”Read More →
Before launching your small business, it’s important you understand your customers’ buying behavior and why they prefer your product or service.Read More →
Google offers tools that allow us to create text ads that update dynamically based on the terms someone is searching, his location, day of the week, device & more at a large scale.Read More →
Understanding your customer personas, will help you tailor your digital marketing efforts and set your campaign targeting effectively.Read More →
Statistics show us that only 23.9% of sales emails are opened.Read More →