After careful consideration, Advertising Week Europe has made the difficult decision to postpone the event to 14-17 September 2020.
Invalid traffic (IVT) has long plagued the digital advertising industry—costing marketers all over the world billions of euros due to inflated impressions, misrepresented metrics, and inaccurate reporting.
Read More →Survival of businesses is no longer a question of strength, but rather a question of the ability to iterate, adapt and evolve.
Read More →In a world of growing complexity and digital upheaval, brands must focus more than ever on building trust.
Read More →Hailed as the biggest reason someone would buy your brand, recommend you to others or share their data with you, being told to ‘build trust’ seems like a cruelly elusive solution to the challenges businesses face, and it doesn’t end there.
Read More →Today, nearly 70 percent of digital spending is powered by some form of recommendation engines.
Read More →More ‘We,’ Less ‘Me:’ Why Online Communities Are On The Rise
Consumer behavior online is changing. Where feeds were once dominated by perfectly curated content, an increased desire for authentic human connection has given rise to a new era of digital interaction: one led by the online community.
In the Race with AI, Human Being is Bound to Win
The digital paradigm is rapidly restructuring the entire business model of the media industry. The end-users are no longer driven by content.