AW360 sat down with Dr. Rebecca Swift, Global Head of Creative Insights for Getty Images, to get a better understanding as to how visuals can help a small business or global brand capture attention among key demographics.
The atmosphere at Advertising Week LATAM 2020 was electric. Industry leaders from all over the world flocked to Mexico City to share best practices, technology predictions and offer solutions to challenges within the advertising sector.
Whether you’re a soup or a presidential nominee, the same principles of branding apply. It doesn’t matter if you have tender juicy beef chunks or concrete plans to eliminate the wage gap, your audience will only choose you if they KNOW you.
In a crisis, committing to building healthy habits becomes even more important.
The AW360 team sat down with Andrew Orcí, CEO of Orcí, to discuss the agency’s expansion to multi-segment marketing, the reasoning behind the shift and his view on the future of the industry.
Leading industry practitioners came together for a series of insightful events on native advertising across Australia and New Zealand. Here we summarise the top take outs to help you get ahead in native advertising in 2020.
It’s long overdue, however, the view from the top is becoming more female. In the UK the proportion of women on boards rose to 30.3% last year from 26.9% the previous year, while in the US it the figure climbed to 24.1% from 22%.
Creative director John Messum, 55, and art director Rachel Kennedy, 31, are calling time on ageism in advertising. With twenty years between them, the pair explain why their collaboration works and how the future of advertising needs to be built together, across generations.
The number of US consumers warming to the idea of shopping via smart speakers is smaller than eMarketer initially predicted.
The cannabis industry is booming in the United States, and marketers are anxious to get in on the action.
Mark Zuckerberg has arguably become one of the best-known entrepreneurs of his generation. Some know him for ‘Bringing the world closer together’, others, (as an AW360 reader, yourself included) for having a hand in revolutionizing digital advertising.
While established artists like Justin Bieber struggle to get their made-to-be-memed songs to go viral, new artists are experiencing an awareness boost thanks to Gen Z content creators using their songs on rising social media app TikTok.