Global View

Keep Advertising On

It seems natural and predictable that companies would pull back on advertising during a crisis – but this isn’t a smart move, just an expedient one.

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Coronavirus Learnings From China

As preparations are being made to (partially) lift the lockdown restrictions in Wuhan, there are signs that life in China is beginning to get back to normal. Reports of a near-zero transmission rate and the reopening of shops and factories appear to signal China’s status as a “post-Corona” country.

Visuals Are The Only True Global Language

AW360 sat down with Dr. Rebecca Swift, Global Head of Creative Insights for Getty Images, to get a better understanding as to how visuals can help a small business or global brand capture attention among key demographics.

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Advertising Week LATAM Highlights

The atmosphere at Advertising Week LATAM 2020 was electric. Industry leaders from all over the world flocked to Mexico City to share best practices, technology predictions and offer solutions to challenges within the advertising sector. 

A Fresh Approach For a Fresh Decade

The AW360 team sat down with Andrew Orcí, CEO of Orcí, to discuss the agency’s expansion to multi-segment marketing, the reasoning behind the shift and his view on the future of the industry. 

Four Things to Consider With Native in 2020

Leading industry practitioners came together for a series of insightful events on native advertising across Australia and New Zealand. Here we summarise the top take outs to help you get ahead in native advertising in 2020.