Neutrality is not an option. Unless you’re a racist.
Whether you are planning on opening as soon as your state lifts stay-at-home orders or considering waiting out the summer, here are five things to think about now.
Talking at Advertising Week JAPAC, Ian Hocking, VP, Digital at The South China Morning post explained how the newspaper decided to start looking into reader sentiment about the avalanche of content written by the publication on the issue.
The societal and economic impact of a global pandemic can best be absorbed with a clear-eyed mix of triage and investment for the future. In France, a greater sense of shared business interest in the ad industry is emerging, which makes sense in a country with a historical legacy of a social safety net for citizens and businesses.
In the wake of the brutal killings of countless Black Americans, and the subsequent protests across the country, we have conducted an Edelman Trust Barometer flash poll over the June 5-7 weekend, surveying 2,000, diverse respondents across America.
We continue this series of the best examples of creativity created under lockdown with this, from Jeep, created by Cummins & Partners.
BBDO has created an eerily beautiful commercial capturing all we’ve been through and a stirring message to maintain hope.
We continue this series of the best examples of creativity created under lockdown with this, from Carlton & United Breweries’ (CUB).
Argentina created a series of print ads in a campaign based on the bad decisions made by leaders of different countries in response to the Covid-19 Pandemic for Prensa Callejera.
Whether you have the word ‘creative’ in your title or not, it seems accepted in most good agencies that, as creative humans, we will all have a natural reaction to the work, that we should voice.
The COVID-19 pandemic has drastically changed the way brands engage with their audiences and consolidate their position around the world, and Latin America is no exception. Brazil and Mexico, in particular, represent a unique challenge.
With a projected decline of almost 27% in domestic vehicle sales, American automakers could see their lowest sales volume since 2010.