Global View


Advertising Week assembles the greatest minds across six continents offering unparalleled insights and learnings from worldwide leaders shaping the future of advertising.

Things Not to Miss at AWAPAC 2019

Tomorrow marks the start of Advertising Week APAC and all is in readiness for the region’s biggest media, marketing and advertising conference. Here are five themes to keep your eyes on this year.

Letter From… Paris, France

With events taking center stage such as VivaTech and so much more in terms of culture, brands and business, you will probably find yourself in Paris, France sooner than later.

By the Numbers

Why Customer Metrics Are More Than Numbers

Metrics are worthless if not used correctly. Lifetime values, driving repeat customers, physical vs digital channels – data points can make or break digital marketing strategies, and they must be fully understood to be fully unlocked by startups and corporations alike.

5 Ways to Gather Consumer Insights Before you Launch Your Business

Before launching your small business, it’s important you understand your customers’ buying behavior and why they prefer your product or service.

Why It’s Time to Use a 1st Party Algorithm

Programmatic is at a crossroads. Unless it can convincingly demonstrate its adds-value in the same way search is perceived to do so, its stellar growth could plateau.