If there’s one word that sums up the past decade it’s speed. The tech-enabled way we develop, launch, order and consume products and services seems ever faster and more manic.
Unprecedented bushfires have swept through Australia, devastating communities. Adland veteran Stuart Edwards shares his experiences from the frontline of fighting the disaster as a volunteer firefighter.
Information provided to the public, from the government, should be informative and unbiased, and not political propaganda in disguise.
This week in social media news, TikTok is exploring a curated content stream, Twitter is considering its own payment option and user rating system while Pinterest growth outpaced Snapchat.
I’ve been in the business of marketing for over 25 years, and I never wake up and say, “I know everything there is to know about marketing.” Every single day I’m humbled by the fact that you can learn as much from someone who’s been in the industry for 25 years as from someone who’s 25 years old.
As we enter 2020, social media will remain a critical channel for driving brand awareness and generating sales. To see the best return on investment (ROI), however, brands will have to be early adopters of a few social media marketing trends we’re shining a light on here. Think TikTok influencers, augmented reality (AR) social commerce and video storytelling.
Marketers will spend $102.8 billion dollars a year on video ads by 2023, making 2020 an important year to ramp up video marketing efforts.
Greater authenticity, more ethical experiences, China as a social media superpower: just a few of our global predictions for the year ahead.
We should leverage the urgency of current economic indicators to create new models of measurement that will hold us in good stead through both growth and contraction.
We operate in a fragmented world. With the average number of screens per household outnumbering the average number of rooms in a home, it’s not uncommon for families to be watching a multiplicity of programming across different devices, across different platforms, all under one roof.
2019 was chaotic on many fronts. We were—and still are—stressed out, overwhelmed and looking for escapes. CBD ran rampant, cocktail sessions managed to rebrand friendly drinking excursions into self-care, and everyone kicked off a podcast.
The word “mentorship” induces yawns, cringes and raised eyebrows, indicating that it may not be the thing we’d all rather dive into. It is the esoteric cherry-on-the-cake achievement for extroverted juniors and networking gold medallists, mentoring is something many would do, if they truly understood the long-term benefits.