Global View

The COVID Divide

Vaughan Edmonds at global brand experience agency Sense explores the differences in attitude towards COVID-19 in different groups and the importance of brands responding in the right way.

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Solidarity: The French Marketing Industry in the Time of Covid-19

The societal and economic impact of a global pandemic can best be absorbed with a clear-eyed mix of triage and investment for the future.  In France, a greater sense of shared business interest in the ad industry is emerging, which makes sense in a country with a historical legacy of a social safety net for citizens and businesses.

A Universal Demand for Change

In the wake of the brutal killings of countless Black Americans, and the subsequent protests across the country, we have conducted an Edelman Trust Barometer flash poll over the June 5-7 weekend, surveying 2,000, diverse respondents across America.

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Uncommon Thinking: Turmoil To Transformation And Twitter On Covid-19

With the world still battling the pandemic and whole populations reacting in new and unexpected ways, Twitter’s VP, Global Client Solutions Sarah Personette speaks about Twitter’s response to COVID-19 as a company and how users are behaving and adopting new behaviours.

Perspectives: Thai Randolph, EVP and GM of Laugh Out Loud and Co-Founder of Sugaberry

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