It seems natural and predictable that companies would pull back on advertising during a crisis – but this isn’t a smart move, just an expedient one.
As preparations are being made to (partially) lift the lockdown restrictions in Wuhan, there are signs that life in China is beginning to get back to normal. Reports of a near-zero transmission rate and the reopening of shops and factories appear to signal China’s status as a “post-Corona” country.
Over the past few years, social media has seen the emphasis shift from the social to the media. But a crisis like the one we’re currently living in changes everything. And over the last few weeks, it’s been fascinating to watch user behavior completely flip.
As businesses globally grapple with remote working, Facebook and TRIBE are video conferencing into the homes of some of the world’s top marketers to find out how they are dealing with the evolving situation and get a glimpse of Keith Weed’s majestic back garden.
Diversity, culture and integrity were the key talking points at Advertising Week’s Briefing event in early March, which unpacked the latest insights and trends in the advertising industry’s ever-changing landscape.
Future-proofing is to create a foundation and strategy for your brand and company that is so well-developed that it is defended against various challenges that could threaten its reputation, market share, and more.
AW360 sat down with Dr. Rebecca Swift, Global Head of Creative Insights for Getty Images, to get a better understanding as to how visuals can help a small business or global brand capture attention among key demographics.
The atmosphere at Advertising Week LATAM 2020 was electric. Industry leaders from all over the world flocked to Mexico City to share best practices, technology predictions and offer solutions to challenges within the advertising sector.
Whether you’re a soup or a presidential nominee, the same principles of branding apply. It doesn’t matter if you have tender juicy beef chunks or concrete plans to eliminate the wage gap, your audience will only choose you if they KNOW you.
In a crisis, committing to building healthy habits becomes even more important.
The AW360 team sat down with Andrew Orcí, CEO of Orcí, to discuss the agency’s expansion to multi-segment marketing, the reasoning behind the shift and his view on the future of the industry.
Leading industry practitioners came together for a series of insightful events on native advertising across Australia and New Zealand. Here we summarise the top take outs to help you get ahead in native advertising in 2020.