I believe there are five trends that have either emerged or will continue to emerge as we move into the post-COVID era which can inform how we craft content and target advertising, designed to engage potential guests.
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Everybody wants to know what is coming next. Advertising Week Advance is our regular webinar series where we look at what’s coming up and offer you the latest thought leadership, opinions, and learnings.
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How To Be Creative While Working Remotely
Presented with TriNet
Sixty-three per cent of US workers are now working from home. But when you rely on proximity and close collaboration to produce the creative ideas and content that make your firm successful, how do you maintain that when your entire team is working remotely and engaging in unaccustomed ways? What impact does that have on morale, output and what strategies can you employ to ensure you succeed right now?
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Streaming TV: A Big Opportunity for Small Business
Presented with Hulu
Join us in a live webcast event, where we’ll break down the basics of the streaming TV landscape.
Watch NowClient Direct: Learnings and Insights from the In-Housing Media Movement
Presented with Kargo
What insights and learnings can brands gain from some of the industry’s most successful in-house digital media directors?
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Creating Professional Audio and Video Content at Home
Presented with NPR
While some creative tools are easy to use from home, it can be hard to simulate professional audio, podcasts and video footage from your personal space. We ask some audio and video experts for the tips to make your content rise above the rest.
Watch NowLife Without Cookies Enables More Human(e) Marketing
Presented with Acxiom
Join us for a discussion about what brands should be doing today and in the future to bring together their customer intelligence in a cookie-less world so that your efforts are centered where they should be – around your customers.
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More from AW360
Programmatic advertising is a lot like Formula 1 auto racing: The technology is powerful, but in order to actually win races, it needs to be driven by seasoned experts.
Read More →A balanced media mix will always be important to advertising. But driving business growth relies on facts you can trust, and our research underlines just how powerful TV continues to be.
Read More →Looking into what 2021 holds for marketers, brands have a timely opportunity to embrace the growth of digital events–with a focus on fans as a keystone component.
Read More →What can brands and marketers do to benefit consumers during this crucial period of their lives? Our friends at Healthline Media have created their 2021 Fitness Forecast to answer that very question.
Read More →Over the course of the tumultuous year, we observed that content publisher partners experienced material year-over-year growth despite it all, a trend that validated their very emergence as key contributors in the affiliate marketing channel.
Read More →I’m no Paula Radcliffe, as anyone who has seen me run can testify, but we’ve all been on a marathon over the past twelve months and I, for one, think the finishing line is in sight.
Read More →In years past, diversity, equity and inclusion were causally applied in the experiential marketing industry. The social events of 2020, however, have created a spirit of intentionality.
Read More →Going into 2021, it’s time for brands to reset and reclaim control of their destinies. 2020’s stop-gap solutions and quick pivots might have kept the lights on. But did they position your business for the long-term road ahead?
Read More →Since Google announced the phase-out of the third-party tracking cookie last year, the digital ad industry has been scrambling to prepare for a change in how business is done.
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