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Presented with Vevo
19 May, 2021 at 1PM CST
Latin American Audiences are faced with endless choices when it comes to content, yet music videos continue to have the power to reach bigger audiences than the biggest Spanish-language shows on TV. However, music videos are providing a culturally relevant environment for brands to culturally align in authentic ways. In this session, we’ll join a panel of experts to learn more about how they utilize music videos in their brand campaigns. Finally, we’ll leave you with 3 tactics agencies and brands can use for leveraging music videos now to reach their target audience on CTV.
Register NowPresented with TriNet
Sixty-three per cent of US workers are now working from home. But when you rely on proximity and close collaboration to produce the creative ideas and content that make your firm successful, how do you maintain that when your entire team is working remotely and engaging in unaccustomed ways? What impact does that have on morale, output and what strategies can you employ to ensure you succeed right now?
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Presented with Hulu
Join us in a live webcast event, where we’ll break down the basics of the streaming TV landscape.
Watch NowPresented with Kargo
What insights and learnings can brands gain from some of the industry’s most successful in-house digital media directors?
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Presented with NPR
While some creative tools are easy to use from home, it can be hard to simulate professional audio, podcasts and video footage from your personal space. We ask some audio and video experts for the tips to make your content rise above the rest.
Watch NowPresented with Acxiom
Join us for a discussion about what brands should be doing today and in the future to bring together their customer intelligence in a cookie-less world so that your efforts are centered where they should be – around your customers.
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Over the years we’ve heard lots of debate about the viability of email. As social media steamrolled onto the scene, many people in the industry even wrote email off as “dead,” proclaiming that social would make email irrelevant, especially for younger generations.
Read More →Optimism, properly channeled, is a powerful catalyst for change. And if you can retain your sense of optimism even amidst a pandemic, you possess a marketer’s most essential quality.
Read More →If the ad industry wants to resolve its privacy and data-tracking issues, it should take a cue from retail.
Read More →Earth Day has been and gone but sustainability need not be hinged on just one day in the year. While it serves as a conscious reminder to us all just how important it is to protect our planet, consumers are more aware than ever of how the decisions they make impact the world we live in.
Read More →#WorkFromHomeLife has affected us all… so why are businesses still relying on imagery of moms homeschooling while dads work?
Read More →With economic conditions and key indicators on the rise, B2B marketers are taking stock of their business to take advantage of what should be a very strong 2021.
Read More →There is nothing like a pandemic lockdown to induce some much-needed introspection. For some, it manifested as a deeper focus on quality family time, rediscovering the outdoors, or picking up a new hobby.
Read More →The digital advertising industry has been operating at the expense of user privacy for a long time. As an industry, we need to make some fundamental changes to redress the balance.
Read More →A decade of “roaring 20s” celebration is possible, but it’s not here yet. If the needs of the smallest firms are not perfectly aligned with the needs of the largest—their recovery won’t be, either.
Read More →There are plenty of lessons to take to heart from 2020. Both the pandemic and the social justice movements ignited by the death of George Floyd in the U.S. have cracked open the protective shields many brands had been hiding behind.
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