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Explore the latest digital transformation stories from the industry at large and learn how marketers can drive results through video. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Christopher Thomas-Moore, VP, Media, Digital Marketing and Product/Menu Development at Domino’s; JiYoung Kim, Chief Digital Officer at Carat; and Andrés Ordóñez, Chief Creative Office at FCB Chicago to help you be ready for what’s next.
Explore the latest digital transformation stories from the auto industry and learn how marketers can maximize their measurement strategies. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Angela Zepeda, Chief Marketing Officer at Hyundai; Pete Kim, CEO at Mightyhive; and Amy Worcester Lanzi, Commerce Practice lead at Publicis Groupe to help you be ready for what’s next.
Explore the latest digital transformation stories from the travel industry and learn how marketers can enhance the customer experience during a period of acceleration. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Lisa Checchio, Chief Marketing Officer at Wyndham Hotels and Resorts; Tim Maleeny, Chief Strategy Officer at Havas N.A.; and Parks Blackwell, VP, Marketing at PMG, to help you be ready for what’s next.
Explore the latest digital transformation stories from the finance industry and learn how marketers can drive growth through automation. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Lara Balazs, Chief Marketing Officer at Intuit; Eileen Kiernan, Global CEO at UM Worldwide; and Rob Pierre, CEO at Jellyfish to help you be ready for what’s next.
Explore the latest digital transformation stories from the retail industry and learn how marketers can achieve business goals by leading with customer insights. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Ramin Eivas, Chief Marketing Officer at Mattress Firm; Michael Mothner, Founder & CEO at WPromote; and Chrissie Hanson, Global Chief Strategy Officer at OMD to help you be ready for what’s next.
Explore the latest digital transformation stories from the B2B industry and learn how marketers can drive growth by prioritizing a digital-first culture. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Zach Morrsion, CEO at Tinuiti, and Susan Schiekofer, Chief Digital Investment Officer at GroupM, to help you be ready for what’s next.
With the success of mass vaccination programs, the end of the pandemic feels more insight than ever before—and the return of in-person public life seems imminent.
Read More →In a move that slaps several large DSPs and data management companies in the face, Google is making it clear that on their properties, people can only be targeted in aggregate.
Read More →While there is still much uncertainty, how can businesses unaccustomed to virtual-only events ensure that those planned for 2021 will go off without a hitch?
Read More →John McMahon, Cedric Pech, Jeremy Duggan. Familiar? Probably not. But they are the rock stars of selling in fast-paced software unicorns; businesses such as BladeLogic, BMC, Ariba, Parametric Technology Corporation (PTC),
Read More →Engineers knit together to create highly orchestrated agile teams, meeting together for daily standups, code review and collaborations, all of which must be approached differently in a remote setting.
Read More →It’s not news to anyone in advertising that user-generated content (UGC) can be harnessed to develop effective ad creative.
Read More →The looming end of the third-party cookie has pitched the marketing industry into crisis mode. Advertisers and agencies are well aware that the data they collect and the third-party audiences they rely on will change in the near future.
Read More →The pandemic has proved a major catalyst for boosting data capability, but one misconception is still holding back progress: the belief that data maturity follows a linear path.
Read More →Like any other part of the communications landscape, barter agencies have had to adapt tactics and strategies to keep pace with these larger shifts—and some have done better than others.
Read More →The supermarket sector has remained front and centre during the pandemic, and 2020 proved to be a critical time for supermarket brands to stay in front of consumers.
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