Culture Crafters

Retention: The Next Frontier for Today’s CMO

Customer experience. Customer lifecycle. Customer first. Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords.

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A Marketer’s Guide to Livestreaming

Esports is a massive industry, and its growth shows no signs of slowing down. Just this year, esports surpassed $1 billion in revenue globally.

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Can We Really Measure Purpose?

Vijay Solanki explains why developing a standard measurement for purpose will help encourage more brands to really walk the walk. 

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