Culture Crafters

Think back to the long-ago pre-pandemic days of 2019, when engineering leaders and hiring managers brainstormed the best ways to create supportive, inspiring team cultures.

In this era of inclusion and representation, showing what’s really matters and the word really has become synonymous with diversity. In the LGBTQ+ community it’s important to connect through imagery that feels real and avoids using stereotypes as shorthand.

Despite the pandemic, the benefits of attending conferences – albeit virtually or in person – have never really changed. Here, industry trade show regular, Josh Paterson of Grammatik Agency explores the benefits of the future of events and how a hybrid experience will be the way forward in the months ahead.

Advertising has long been about three things: audience, placement, and creative. But creative, the third path through these woods remains the road less traveled. This is a huge missed opportunity. Creativity is the most important factor in campaign performance.

When did you start caring about workers forming unions and striking for better pay? How old were you when any alarm set in over the potential for monopolization of information and access to it became a critical concern in your mind?

I can’t compare and contrast what it was like to lead a company before and during the pandemic, but I can share three lessons I learned during this time that my team and I will carry forward into the future.

If 2020 was the year of upheaval, 2021 is the year of progression. Businesses and marketers need to be pushing forward. Now is the time to dominate your industry and tackle influence, attention and profits.