Customer experience. Customer lifecycle. Customer first. Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords.
Esports is a massive industry, and its growth shows no signs of slowing down. Just this year, esports surpassed $1 billion in revenue globally.
The Consumer Packaged Goods vertical is one sector of the marketing ecosystem that could be fairly characterized as being behind the curve when the digital revolution took hold.
When interacting with brands and advertising, today’s consumers don’t have the same linear experience that occurred before the rise of digital.
AW360 speaks with Outbrain’s Andy Burke about what being mentally healthy means to him.
As close kin to flexibility and agility, adaptability as a leadership trait speaks to the ability to transform based on changes in the business landscape.
Chances are good that your brand partners are not 100% happy with your creative work.
The U.S. Women’s National Team scored big on Sunday when they defeated the Netherlands 2-0 to grab their second consecutive World Cup win.
Customers now, more than ever, are equipped with the tools to directly communicate with any given company on any given channel.
Vijay Solanki explains why developing a standard measurement for purpose will help encourage more brands to really walk the walk.