Brand Stars

Highlighting the brands and the people who are getting it right and shaping the industry. Game changing CMOs. Trailblazing agencies. Inventive campaigns. It’s all here.

AW360 Interview with FITCH on the Future of Legacy Retail

AW360 sits down with brand and retail consultancy FITCH’s strategy director Michelle Fenstermaker on viewing retail as an activity, not just a place, how to exploit the sweet spot between the physical and digital, and create a roadmap for the future of legacy retail.

13 Shares

How To Forge An Ironclad Brand Strategy

To build and sustain long term growth, it’s vital that companies develop a unique brand strategy that’s grounded in target customer’s current and future needs.

1 Shares

Welcome to ME-PHORIA

Let’s face it, we’re marketers marketing to marketers. We have to get past the muscle memory of talking about ourselves. Being a brand champion and sharing your mission with passion and truth isn’t enough anymore. The game has changed.

4 Shares