Breaking Down the Risk of News

Breaking news affects our daily choices, while the deeply reported investigative work brings insight to our moment, and how we got here. No wonder levels of trust, engagement and dwell time are higher in news than other verticals.

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Creativity, Advertising and Effectiveness in 2020

The art and science of marketing effectiveness tell us that the companies and brands that do bounce back and thrive in the wake of COVID-19 will be those that embrace the principles of creative effectiveness to drive engagement.

A Direct to Consumer Strategy is Fit for the Future

Recent reports have even revealed D2C retailers have experienced a sales growth of up to 30% following the COVID-19 crisis. There’s really no sign of the industry slowing down, as D2C has rapidly become a popular, responsive and low-cost option for manufacturers.

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Ditch the Crystal Ball and Scenario Plan for Future Success

We can now access data in real-time and use agile-learning tools to adapt and change plans as they happen. Rather than trying to predict the future, smart business leaders use this real-time and historic data to make plausible forecasts about possible futures.

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Latest Podcasts

Masters of Creativity, Featuring Osibo Imhoitsike

Osibo Imhoitsike, Executive Director TBWA Nigeria talks about the need to adapt in these times, walks us through his early days in Kenya and the formal experience and training he gained working for a multinational before he moved to Nigeria to join TBWA.

Great Minds: Barbara Eden On I Dream Of Jeannie’s 55th Anniversary

Barbara Eden is perhaps best-known for portraying Jeannie in the 1965-70 NBC-TV series I Dream of Jeannie. She was nominated twice for Golden Globe Awards for I Dream Of Jeannie, and was awarded a star on the Hollywood Walk of Fame.

Perspectives: Monique Nelson, Chairman and CEO, Uniworld

Join Katie and Monique Nelson, Chairman and CEO, Uniworld as they discuss the current “trisis”, 2020 as a year of clarity, win/win situations, Black Lives Matter, motherhood, and living virtually – from remote working to the benefits of virtual networking.

Great Minds: Marissa Freeman on Hewlett-Packard Enterprise and Working Motherhood

Freeman is the Chief Brand Officer at Hewlett Packard Enterprise. In this role, Freeman spearheaded the worldwide launch of the new HPE corporate brand.

Great Minds: Larry Charles On Brooklyn, Larry David, Seinfeld and Sacha Baron Cohen

Larry Charles is one of the seminal figures in modern comedy. Brooklyn-born, he started as a writer on the legendary sketch comedy show Fridays and moved from staff writer on Arsenio Hall to a central role on Seinfeld for its first five seasons, contributing some of the show’s darkest and most absurd storylines