Brand Stars

Highlighting the brands and the people who are getting it right and shaping the industry. Game changing CMOs. Trailblazing agencies. Inventive campaigns. It’s all here.

Brand Strategy: Stop. Think. Act.

Why is it that companies are comfortable investing in comms, but only seem able to scrape together leftover budget to invest in defining the strategy of the brand itself?

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The Future of Ads as Entertainment

Cannes shows the best of a growing trend — creating brand-sponsored stories that can stand on their own.

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The Rise of Clickbait Brands

Can we build brands that last, but also make customers feel great in the moment?

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AWChat: PopIcon

Thank you for joining us for our weekly Twitter chat! This week we talk about advertising’s most beloved icons with the awesome PopIcon!

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Ahead of the annual digital shopping super-sale that we call Amazon Prime Day, we spoke with IN Marketing’s Kelly Ravestijn and Catie Hoover about how the modern consumer shops and makes buying decisions.

The Unique Power of the Everyday Sound

Living is easy with eyes closed…. (Lennon/McCartney) I, like millions…

The Most Influential Logos of All Time

Once upon a time, it didn’t matter if a local business accidentally shared a logo with another business 100 miles away. The audiences for each business would rarely overlap.