Prep your Search Strategy for the Cyber 5 This Holiday Season

What used to be two competing days, Black Friday and Cyber Monday, is likely to morph into one giant block of mostly online shopping this year. Deemed the Cyber 5, the long weekend from Thanksgiving to Cyber Monday will bring a host of new elements for search marketers to consider.

Use Social Content to Freshen Up Your Email

A lot of marketers would categorize email as the cozy sweater to social media’s black dress. While not as sexy as some newer channels, for years, email has taken the top spot in marketing ROI, and in a 2019 Econsultancy survey, respondents still picked email as the most effective marketing channel, with social media ranking only fifth. 


The Mall as a Platform

Many are finding ways to mimic the in-person shopping experience and all are working to streamline strategies to closer bridge the gap between the online and offline worlds. There’s one ally, however, that brands have put by the wayside that still holds significant potential for spanning digital and physical engagement: the mall.


How to Develop the Right Tone of Voice for Your Brand

Tone of voice is the way that you communicate your message, and it’s a key part of your brand voice. So if you’re going to build a strong brand, tone matters. Here’s what else you need to know about tone, and crafting the best one for your brand.

Latest Podcasts

Great Minds: Claudine Revere On A Life In Food

Claudine Revere’s love of hospitality stems from a childhood of enjoying family meals around the kitchen table filled with great food and lots of love. After managing several high profile restaurants and catering companies in New York City, Revere started Relish in October of 2001. Claudine’s vision for Relish was to create a catering and event planning company that worked with clients to create innovative events across a vast culinary landscape.

Spotless: Noah Hawley

As Executive Producer, Creator, Writer and Director of Fargo learn more about Noah’s thought process to create content that connects with viewers.

The For-Purpose Agency Program – Givsly For-Purpose Podcast Episode 6

In this episode of the For-Purpose Podcast, Chad Hickey, CEO of Givsly, sits down with Marissa Tross, Group Director at Mindshare to discuss how their internal agency programs like Mindcares and The Collective authentically execute purpose driven initiatives for their clients and the community and also foster a more inclusive agency culture for their employees.

Perspectives: Jes Wolfe, CEO, Rebel Girls

Join Katie and Jes Wolfe, CEO of Rebel Girls, as they talk about empowering girls around the world, extraordinary women, the power of inspiring stories, entrepreneurship and the United Rally.

Mandela on Leadership: Laysha Ward, EVP, Chief External Engagement Officer at Target

Nadaba Mandela in conversation with corporate executives, artists, musicians, and influencers all around the world.