A key goal for any business is brand loyalty. While one-off sales are always positive, it’s a loyal customer base and repeat business that truly sets a brand up for success.
Did Curiosity Really Kill The Cat? Why Being Born Curious Creates The Unexpected
The way brands excite consumers may have changed due to the physical, in-person limitations of the pandemic, but it doesn’t mean people aren’t looking for ways to recreate the experiences they had with their favourites pre-COVID-19.
Improving Healthcare Sales With Effective Digital Marketing
Competition in healthcare grows daily, with the digital marketplace more congested than ever before. Delivering cut-through in this space requires a strong brand, a robust marketing strategy and a class-leading customer experience.
Advertising Still Hasn’t Solved Its (Lack Of) Transparency Problem
Ads.txt, created in the summer of 2017 by the IAB to help publishers exert more control over their advertising inventory, and Sellers.json, released in 2019 by the IAB for buyers, are both well-intentioned and technologically well-designed.
Why Your Advertising Needs to Shift from “Drive to Store” to “Drive to Cart”
A recent Fortune article examined some of the eye-popping statistics surrounding the growth in eCommerce in 2020. Even as retailers across the world dramatically increase their online sales, Amazon remains the 800-pound gorilla in the marketplace.
Nicola Sturgeon is probably rubbing her hands together in glee right now. She’s pumped up, ready to take on Westminster with what she will no doubt argue is a renewed mandate for a second referendum.
What Are The Most Sought-After Products in the UK?
Another year brings another year of new products. Once upon a time, queuing for the newest game console or camping outside a retail store for a pair of celebrity designer trainers was an unusual event.
5 Smart Ways to Increase the Profitability of Your Business
Global competition is fierce. And, for new businesses, it can be intimidating. Whether your business succeeds or fails comes down to profitability (the amount of money remaining after all business expenses are paid). That’s the only way to build a sustainable business.
How To Advertise To An Audience That Doesn’t Want To Be Advertised To
Gen Z is an enormous business prize: this group is the biggest generation ever, estimated at 30% of the global population. As we know, they are almost constantly Fortniting, TikToking and Netflixing their way through the world.
How Brands Can Solve the In-House vs. Agency Conundrum for Content Needs
While the last thing the advertising industry needs is another buzzword, re-orienting thinking toward a ‘strategic content partner’ approach embraces the best of in-house and long-term partnerships.
How We Made The Transformation From Man Made Music To Made Music Studio
There is nothing like a pandemic lockdown to induce some much-needed introspection. For some, it manifested as a deeper focus on quality family time, rediscovering the outdoors, or picking up a new hobby.
Don’t Call It a Recovery Yet: Small Business Growth Still Lags
A decade of “roaring 20s” celebration is possible, but it’s not here yet. If the needs of the smallest firms are not perfectly aligned with the needs of the largest—their recovery won’t be, either.