These are challenging times for producers in the FMCG arena. Although Covid has had a detrimental effect on some industries, it has also been very positive for others.
The words design and creativity are widely misunderstood. If you were to ask people what they first think of when hearing them, they might say painting or drawing.
First and foremost, good memes often take a novel approach to media and typically break corporate creative norms. What’s produced by the average corporate design team is likely too polished and too reliant on thoroughly researched formulas to capture the right mood.
The most powerful takeaway was that the coronavirus is causing consumers to face a duality of competing thoughts.
For the third and final installment in our research series on consumer anxiety, we asked Americans about their holiday plans: How will they celebrate their traditions? Will they gather?
We are now at a point where technology is outpacing humanity.
As part of your social media marketing efforts, you should be aware of the possibilities of mistakes that can damage your brand’s image. Taking steps towards prevention is always the best solution to protecting your brand in social media.
Today’s advertising triopoly is known — Facebook, Google, and most recently, Amazon. But a fourth player has remained inextricably linked to Facebook’s successes and position — Apple.
As an advertiser, you have surely considered digital audio for your brand, but how do you measure the impact of a campaign when it runs on streaming audio or the latest hot podcast?
With the holidays fast approaching, many ecommerce experts have predicted a “shipageddon” phenomenon with delays and chaos adding to the end-of-year drama. Despite a challenging year for most businesses, ecommerce has experienced tremendous growth in 2020.
It started with a chance meeting and an innocent question. What 30 years in journalism taught me about storytelling for business.
The pandemic has disrupted the arts, entertainment, and retail industries in a major way. But, many businesses in these sectors have embraced remote technology to provide a viable and profitable path forward. Here are a few examples to inspire you.