No brand’s 2020 marketing plans included “create pandemic and recovery back-up strategies.” The “Great Disrupter,” aka COVID-19, derailed every well-crafted strategy and innovative idea.
There are many things to think about as we not only prepare for a return to business but also face the prospect of a prolonged recession on the near horizon.
Around the globe, out of home media stands out in the COVID crisis by making history and helping us fight the threat, stay in touch, mourn those lost, and express thanks to heroes.
As travel restrictions begin to lift, we’ve been talking to marketers from brands including Virgin Atlantic, Eurotunnel, and National Express about how they’ve navigated and harnessed change in the face of adversity – sensitively and creatively.
Brands face big challenges now — but also an opportunity to embrace multichannel online selling.
Turns out we did build a massive wall in 2020, and then drove into it as self-imposed regulations crippled the U.S. economy in our effort to “flatten the curve” and save lives.
What should brands be focussing on specifically at this time? Here are three things all brands should have on their advertising to-do lists during the pandemic.
What’s becoming increasingly obvious in the modern marketing landscape, thanks to a growing body of research, is that safety by itself is not enough.
New Audio Logo Index shows how de-emphasizing standard brand sounds can build customer loyalty.
In a moment of crisis, brands make the world better by delivering consistent treatment across all stakeholders – including employees.
For too long charities have viewed Tik Tok as either a passing fad; only being for kids or only big in China.
Ingenuity’s CEO Chris Kemp shared some thoughts on brand reactions during the last few months, who has responded well, and some ideas around strategies you can use for yourself.