Breaking news affects our daily choices, while the deeply reported investigative work brings insight to our moment, and how we got here. No wonder levels of trust, engagement and dwell time are higher in news than other verticals.
Many industry observers have wisely pointed out that, as in all times of crisis and economic downturn, now is the time for brands to shore up their cores and invest in a way that prioritizes long-term growth.
At times, it’s hard to make a decision simply because there is not yet a vision of what the future could be. It’s what I imagine many brands are struggling with right now as they decide whether they should or shouldn’t abandon advertising ties with Facebook.
Luxury brands must pivot to ecommerce and use an innovative video brand and performance strategy to tap into pent-up demand.
New customer acquisition is more important than ever. With marketing budgets either on pause or cut substantially, it’s essential to prioritize those customers that are most valuable in the long-term.
It’s hard to understand why a brand would invest so much money in getting eyeballs on their website only to not put the effort into making the customer buy something.
The art and science of marketing effectiveness tell us that the companies and brands that do bounce back and thrive in the wake of COVID-19 will be those that embrace the principles of creative effectiveness to drive engagement.
This week in social media news: TikTok rival Likee garners 150 million MAUs in Q2, LinkedIn adds new features to its Sales Navigator platform, Snapchat partners with TikTok creators to launch body movement-tracking lenses.
Recent reports have even revealed D2C retailers have experienced a sales growth of up to 30% following the COVID-19 crisis. There’s really no sign of the industry slowing down, as D2C has rapidly become a popular, responsive and low-cost option for manufacturers.
Using its leftover avocado pits, Chipotle is launching a sustainable line of apparel and accessories made with organic cotton called Chipotle Goods, all profits from which will benefit organizations advancing sustainability in fashion and farming.
We can now access data in real-time and use agile-learning tools to adapt and change plans as they happen. Rather than trying to predict the future, smart business leaders use this real-time and historic data to make plausible forecasts about possible futures.
While brands can structure approval for content or products, they cannot predict or control an Influencer’s overall behavior, both online and offline.