The past two decades of evolution in television technology, from set-top boxes to smart TVs streaming video on demand, have given audiences more choice than ever – and broadcasters more insight into what those audiences are actually watching.
There are no easy answers to the challenges created by this uncertainty. Still, companies need to find a path forward. The effect that this new crisis will have on the economy is still unknown, but in digital media, there are a few actions that marketers can take to help mitigate the impact.
To say that innovation is pivotal to a brand’s survival is an understatement. But where do they start? Constant tech disruptions and revolutionary business models shaking up the market mean that brands are unsure about how to capitalize on new tech, behavior, and ways of thinking.
Last week, I had the pleasure of speaking to Ianina Lucca, who has recently taken on the SVP, Growth role at peer-to-peer marketplace Depop.
With young millennials and Gen Zers looking for a distraction from the ongoing COVID-19 situation, TikTok provides the perfect diversion with lip syncs, creative dance moves, and hilarious clips.
If prosperity makes friends, and adversity tries them, then this global pandemic has created an unparalleled stress test for the modern brand/consumer relationship.
Nowadays, we Brits humbly offer our opinions and advice, we try not to impose them as we did in the past. That is what we at Brand Finance intend to do with our Global Soft Power initiative because we want to share our knowledge in this area with all nations around the world.
What kind of future would we rather design? A world drowning in stuff, or systems that make a difference?
It’s not enough to create a sustainable business or product if brands don’t create a meaningful, measurable impact. Consumers who care about brand conscience aren’t looking to make one-time purchases.
As the fastest growing digital ad format in the UK, it’s no secret that marketers (and consumers) see huge value in digital video.
My top 5 recommendations to securing you a larger and more beneficial LinkedIn presence.
Spend enough time focusing on one thing and you’ll discover all its faults.