A Digital Marketer’s Action Plan: 4 Tips for Navigating a Crisis

There are no easy answers to the challenges created by this uncertainty. Still, companies need to find a path forward. The effect that this new crisis will have on the economy is still unknown, but in digital media, there are a few actions that marketers can take to help mitigate the impact.


Innovation As Strategy

To say that innovation is pivotal to a brand’s survival is an understatement. But where do they start? Constant tech disruptions and revolutionary business models shaking up the market mean that brands are unsure about how to capitalize on new tech, behavior, and ways of thinking.


Why TikTok Will Dominate COVID-19 and Beyond

With young millennials and Gen Zers looking for a distraction from the ongoing COVID-19 situation, TikTok provides the perfect diversion with lip syncs, creative dance moves, and hilarious clips.


Global Soft Power Index: Looking at the Stars

Nowadays, we Brits humbly offer our opinions and advice, we try not to impose them as we did in the past. That is what we at Brand Finance intend to do with our Global Soft Power initiative because we want to share our knowledge in this area with all nations around the world.