Brand Stars

Highlighting the brands and the people who are getting it right and shaping the industry. Game changing CMOs. Trailblazing agencies. Inventive campaigns. It’s all here.

Stop Asking Clients to Be Brave. Help Them Feel Brave.

As brands’ needs continue to evolve and shift, everyone keeps writing about the need for braver clients — complaining that anxious brands only market by the numbers, steamrolling creative agencies and disrespecting their ECDs.

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The Enduring Power Of Like

When the brand’s initial allure falls away, the same rational positives can become negatives and rejection can quickly follow.

The Experience Economy Frontier and the Opportunity for Brands

t’s easier than ever to spend money, however, the rise and rise of the experience economy has meant that we’re spending less on goods and more on experiences. In fact, over the past few years, consumption expenditures on experiences have grown nearly four times faster than expenditure on goods.

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The Untapped Potential of the Winner Experience (“WX”)

Consumer Experience (CX) is certainly a buzzword in digital marketing. Finding ways to go beyond the user experience of getting the consumer from point A to point B, entertaining them, engaging them, inspiring or surprising them, attempting to create a relationship that goes beyond the few seconds they’re interacting with the brand.