First, it was the cookie. Then the IDFA. Both Google and Apple are, in their typically outsized manner, accelerating industry trends.
In this episode Jamie focuses on TV ads, and wonders why sonic logos are usually held back till the final few seconds. The answer goes to the heart of what we think sonics are for – but maybe the idea itself needs to be shaken up a bit.
In this episode of Uncommon Thinking, Chad Hickey, CEO at Givsly, and Joshua Lowcock, Chief Digital Officer at Universal Mccann discuss alternate ways to spend unused corporate swag budgets during the pandemic through Givsly’s Season Without Swag program.
Jonathan discusses Activision Blizzards recent research report that identifies multiple gamer personas and makes the argument that whether you think so or not, you probably are a gamer and just don’t realize it.
Join Katie as she talks with author, entrepreneur and founder of Shabby Chic, Rachel Ashwell about the Shabby Chic aesthetic and philosophy, overcoming obstacles, the power of Instagram, and making your own home beautiful.
The start of a mini-series on sonic logos, what they are and how they work. In the first episode Jamie focuses on cinema and TV idents, which depend for their effect on making associations with a pleasurable experience.
LiveRamp President Warren Jenson discusses how his career experiences working for the likes of Amazon, Delta, and GE have shaped his work with LiveRamp, an industry-standard data connectivity platform.
In this episode, the conversation is with Paul Jackson, CEO of Grey South Africa. Paul talks to us through the prism of his unique pan-African experience as the CEO of a large, regional agency and shares practical examples of creative ingenuity seen at the height of the lockdown.
2020 was terrible for business! Or was it just what we needed to get focused on what matters? Hear from three purpose leaders who are seeing 2020 as the year that will move business in the direction of doing what is right.
Tracey Shirtcliff, founder and CEO of The Virtu Group, maker of the adtech tool Scopes, the scope of work and budget management tool that helps brands and agencies budget better-using data, is someone who can accurately be described as a serial entrepreneur.