Ian Borthwick shares SeatGeek’s approach to positioning its brand on audio, and some pointers on where to begin when thinking about how your brand should sound.
Latest posts by Advertising Week (see all)
- Going Off Script With SeatGeek - January 22, 2020
- Q&A: Nexus Studios Co-Founder Explains Enhanced Locations - January 21, 2020
- Podcasting Through the Eyes of Art19 - December 11, 2019
Q&A: Nexus Studios Co-Founder Explains Enhanced Locations
AW360 spoke with Chris O’Reilly, Co-Founder of Nexus Studios about the evolution of augmented reality. He introduces the term, “Enhanced Locations,” a term coined by Nexus, and describes how they are the next creative step in marketing, made possible by AR technology.
Podcasting Through the Eyes of Art19
We caught up Korri Kolesa, previously chief revenue officer at Stitcher about Art19’s future direction, including the challenge of gaining a deeper understanding of listeners.
Writing An Article For AW360
As a valued partner, we’d like not only to welcome you to the Advertising Week family but invite you to join and contribute to AW360, our digital media platform.
The Sonic Truth: Differentiation Through Sound: Radio
When it comes to radio the way you make people feel when they tune in is everything. As EVP of Content at Alpha Media, Phil Becker breaks down different approaches to building unique local radio brands across Alpha’s portfolio of 100’s of local stations.
Q&A: Meet Donnie Broxson, the Agency President Offering His Perspective on Consumer Fatigue
Donnie Broxson, President of Ascento Advertising has built a career out of breaking through this consumer fatigue. He sat down with us and spoke about these ideas, and more, including multicultural marketing and some core elements to bear in mind as it relates to fighting indifference.
The Sonic Truth: Tales of Turbulence and Other Sonic Branding Stories
Steve Milton runs a successful branding agency servicing all kinds of clients ranging from Tinder to Microsoft.
The Sonic Truth: Making Dynamic Audio For Hundreds of Markets
For virtually all of history, the spoken word hasn’t been scalable. Pete Jimison is the founder of audio agency Frequency, who are trying to tackle the problem head on.
Perspectives With Katie Kempner: Alda Abbracciamento, Flytedesk
Featuring Alda Abbracciamento, who left her career at Ogilvy, where she most recently served as worldwide managing director, to serve a chief growth officer for Flytedesk.
iOS Changes Spell Concern – Q&A with Jason Smith, Location Sciences
We sat down with Jason Smith, Chief Business Officer of Location Sciences, to discuss why the recently released iOS 13 is causing concern among marketers.