Prior to the pandemic, one of the big questions for the retail industry was: How do brands compete with Amazon’s increasingly rapid delivery times, with products arriving sometimes within hours?
AW360 sat down with Dr. Rebecca Swift, Global Head Of Creative Insights at Getty Images, to talk through their latest data detailing why visual authenticity is something consumers can sense, and will be key as we head into 2021 and beyond.
Businesses are looking ahead, adapting to the changes in economic and customer behavior, and innovating their marketing strategies in the face of current challenges.
We’ve partnered with Givsly to promote their Season Without Swag program and had the opportunity to speak with Givsly CEO Chad Hickey about Season Without Swag’s origins and purpose.
The ad tech world is committed to diving deep on topics related to the industry. But the swell of conversation has often stalled when shifting the conversation to diversity and acknowledging the industry’s lack thereof.
As ad spend begins to rebound in the wake of the COVID-19 pandemic, independent publishers are turning their attention from short-term revenue challenges back to long-term questions of sustainability.
One of the great superpowers of humans is the ability to read other humans intuitively and effortlessly. It’s a skill we forget we have – even though we use it every time we interact with another human being.
The bond between movies and out of home media is deep and long. Filmmakers and other content creators are top buyers of out of home media: Amazon, HBO, Disney, Comcast, Warner Brothers Pictures, Universal Pictures, and Netflix.
ALL STAR: SETH GODIN The world’s best known marketer, Seth Godin, challenges us on: • What…
Martin Collett, Programme Director at Channel 4 News, and Jon Snow, Presenter at Channel 4 News, shared their journey to Zoom and how the platform enables them to deliver a professional newscast during this challenging time.
Right now, everyone is talking about the things that have changed as a result of coronavirus. Whilst, of course, this is something which must be reflected on, there are also an abundance of things which have remained the same, and maybe aren’t getting the attention they deserve.
There is no crystal ball showing us what’s coming next for the COVID-19 crisis. The questions for brands and businesses become: as we begin to open again, who will come? Is our audience the same or has it changed?