What’s next starts now. Vision, Values, and Action. Get to know the people and ideas shaping our industry and its culture.
Technology has allowed crowdsourcing to grow quickly with a variety of applications – logo creation, copy writing and fundraising to name a few.
Location observation data can be leveraged by advertisers to anonymously determine the traffic patterns for audiences in the physical world and their visitation to specific locations.
Has it happened to you that more and more campaigns arrive at your agency without any brief at all?
We’ve reached a point where the money being spent on reeling people in through traditional advertising could actually be creating more problems than it’s solving.
Today’s increasing fluidity of brand models and marketing expectations means the agency model itself has become fragmented, with pros and cons associated with each structural variation.
You’d pretty much need to be living under a corporate rock lately to not be touched by some discussion about diversity today.
Let’s face it, these days a neglected department store hardly cuts it as a millennial’s shopping destination of choice.
Integrated marketing strategies are no longer a futuristic concept – they are essential for marketers to keep up with consumers.
Despite knowing what she wanted to do from a very young age, Justine Armour’s ascent to the upper echelons of creativity in New York City was hardly written in the stars.
It’s becoming clear that there isn’t one cookie cutter approach to creative anymore.
Shoppers expect in-store experiences that are personalized and innovative, with education, entertainment and social media components as value adds.
Customer experience. Customer lifecycle. Customer first. Heard these before? We’re living in the age of the customer, and it goes well beyond buzzwords.
Metrics are worthless if not used correctly. Lifetime values, driving repeat customers, physical vs digital channels – data points can make or break digital marketing strategies, and they must be fully understood to be fully unlocked by startups and corporations alike.
Before launching your small business, it’s important you understand your customers’ buying behavior and why they prefer your product or service.
Programmatic is at a crossroads. Unless it can convincingly demonstrate its adds-value in the same way search is perceived to do so, its stellar growth could plateau.
