Culture Crafters

Get Creative, Avoid Lockdown

Normville is a virtual town where social distancing is not only normal, but a way to be creative. Instead of being alarmist and banal, it’s playful and optimistic, helping people adjust to the new norm in a way that is simple, not scary – and if possible, a bit of fun. 

A New Chapter in Times of COVID-19

Back in March (it seems like a lifetime ago), I thought this would go away in a few weeks once we all followed directions and took care of each other. It didn’t. Here we are 200+ days in, with no end in sight.


5 Steps to Help Brands Avoid Fake Allyship

Many brands are quite stunned at the moment. They thought they were doing enough. People expect brands to take a stand and give back to the communities where they do business. The task may seem daunting to many marketers. What do you do? Where do you begin?


3 Bold Predictions for 2020’s Unprecedented Holiday Season

Holiday trends in recent years have fallen into established patterns, growing year over year, but 2020 is unlike any year in recent memory. Amid the global pandemic and climate of economic uncertainty, brand planning for this upcoming season needs to extend outside of marketers’ comfort zones.


How Advertising Created, Then Destroyed, American Culture

As the pandemic cracked the nationwide open, it exposed the festering underbelly of racial injustice it has routinely failed to fully address for centuries. Sector by sector, every inch of society today is being outed for biases that systemically rewarded and conferred privilege to the detriment and disadvantage of others.


Latinas: Your Vote is Our Power

This year marked the 100th year anniversary of women achieving the right to vote through the passage of the 19th Amendment.  In 1920, on election day, millions of women exercised, for the very first time, their right to vote in the U.S.


The Sustaining Power of The Hispanic Consumer Beyond 2020

Often, we hear about the power of the Hispanic consumer, mainly attributed to size and growth, 61 million and growing. However, the power of our Hispanic community is multifaceted and cannot be attributed to one simple metric particularly in a year like 2020.


Better Connected

As demand for health services increases and pressure on budgets intensifies, realising the value of those breakthrough innovations requires a new approach in health communications. 

Latest Podcasts

Great Minds: Sue Unerman on Leadership and Personal Responsibility

Mediacom’s Sue Unerman discusses her upcoming fourth book, her history in the industry, building an argument for innovation, and how leadership, even now, needs to take more personal responsibility for the modern values around diversity in the workplace.

Perspectives: Jes Wolfe, CEO, Lindsay Stein, CEO, Today I’m Brave

Join Katie and her guest, CEO of Today I’m Brave, Lindsay Stein, as they talk about changing jobs during the pandemic, the mission and projects of Today I’m Brave, the spirit of NYC and finding calm in the midst of chaos.

Great Minds: Claudine Revere On A Life In Food

Claudine Revere’s love of hospitality stems from a childhood of enjoying family meals around the kitchen table filled with great food and lots of love. After managing several high profile restaurants and catering companies in New York City, Revere started Relish in October of 2001. Claudine’s vision for Relish was to create a catering and event planning company that worked with clients to create innovative events across a vast culinary landscape.

Spotless: Noah Hawley

As Executive Producer, Creator, Writer and Director of Fargo learn more about Noah’s thought process to create content that connects with viewers.

The For-Purpose Agency Program – Givsly For-Purpose Podcast Episode 6

In this episode of the For-Purpose Podcast, Chad Hickey, CEO of Givsly, sits down with Marissa Tross, Group Director at Mindshare to discuss how their internal agency programs like Mindcares and The Collective authentically execute purpose driven initiatives for their clients and the community and also foster a more inclusive agency culture for their employees.