Culture Crafters

What’s next starts now. Vision, Values, and Action. Get to know the people and ideas shaping our industry and its culture.

Can We Really Measure Purpose?

Vijay Solanki explains why developing a standard measurement for purpose will help encourage more brands to really walk the walk. 

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Tourism New Zealand’s Unexpected Journey

The intense beauty of the Land of the Long White Cloud is an established selling point. But Tourism New Zealand’s latest campaign has something much more ephemeral at its heart – the welcoming nature of its people.

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On Amazon Prime Day, Look At Your Closet For The Next Retail Trend

Ahead of the annual digital shopping super-sale that we call Amazon Prime Day, we spoke with IN Marketing’s Kelly Ravestijn and Catie Hoover about how the modern consumer shops and makes buying decisions.

The Unique Power of the Everyday Sound

Living is easy with eyes closed…. (Lennon/McCartney) I, like millions…

The Most Influential Logos of All Time

Once upon a time, it didn’t matter if a local business accidentally shared a logo with another business 100 miles away. The audiences for each business would rarely overlap.