Culture Crafters

Q&A: How the Pitch Landscape Has Changed in 2020

Like most everything else, the pitch landscape has been radically altered due to the events of 2020 and the world we now live in. We spoke with David Strome, Client Development Director, US at MediaSense for his thoughts on navigating both the now and the road ahead.

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The New Era of Agility in Marketing

Perhaps Mike Tyson said it best: “Everybody has a plan until they get punched in the face.” And indeed, the pandemic punched pretty much every business in the face this year.

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Designing for Digital Accessibility

The Americans with Disabilities Act (ADA) very clearly states that businesses need to do everything possible to ensure that public places are accessible to everyone. In a brick-and-mortar setting, the need for physical access is fairly straightforward, but with technology always changing, ensuring digital access can be a bit trickier. 

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The Best Part Of Advertising History

25 years in advertising hasn’t been enough time for me to understand one of the biggest mysteries in our industry: Why do many companies spend millions on media, fees, salaries, research, or productions, just to be quickly forgotten? 

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Get Creative, Avoid Lockdown

Normville is a virtual town where social distancing is not only normal, but a way to be creative. Instead of being alarmist and banal, it’s playful and optimistic, helping people adjust to the new norm in a way that is simple, not scary – and if possible, a bit of fun. 

A New Chapter in Times of COVID-19

Back in March (it seems like a lifetime ago), I thought this would go away in a few weeks once we all followed directions and took care of each other. It didn’t. Here we are 200+ days in, with no end in sight.

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