In March 2020, following a competitive RFP process involving several agencies, touch was appointed to deliver the live event in September, despite the emerging COVID-19 pandemic.
Content consumption has forced content creators to adapt and take back the power using platforms and independence to their advantage.
Like most everything else, the pitch landscape has been radically altered due to the events of 2020 and the world we now live in. We spoke with David Strome, Client Development Director, US at MediaSense for his thoughts on navigating both the now and the road ahead.
Perhaps Mike Tyson said it best: “Everybody has a plan until they get punched in the face.” And indeed, the pandemic punched pretty much every business in the face this year.
The Americans with Disabilities Act (ADA) very clearly states that businesses need to do everything possible to ensure that public places are accessible to everyone. In a brick-and-mortar setting, the need for physical access is fairly straightforward, but with technology always changing, ensuring digital access can be a bit trickier.
Now that we’re heading into the final stretch of 2020 campaigning, on the backdrop of a resurgent worldwide health crisis, we see that everything we’ve learned in past elections does little to guide us to this finish line.
The way we use language changes as the culture at large changes and the trend is towards respectful people-first language. It can be hard to keep up — but it’s essential for a healthy, inclusive culture at work.
25 years in advertising hasn’t been enough time for me to understand one of the biggest mysteries in our industry: Why do many companies spend millions on media, fees, salaries, research, or productions, just to be quickly forgotten?
Now that trade shows are on a break, or going only virtual, how should brands rework a product launch strategy?
Normville is a virtual town where social distancing is not only normal, but a way to be creative. Instead of being alarmist and banal, it’s playful and optimistic, helping people adjust to the new norm in a way that is simple, not scary – and if possible, a bit of fun.
Back in March (it seems like a lifetime ago), I thought this would go away in a few weeks once we all followed directions and took care of each other. It didn’t. Here we are 200+ days in, with no end in sight.
Cannabidiol, more commonly known as CBD, has been one of the hottest commodities in the market since the widespread legalization of cannabis in the United States.