Culture Crafters

Upgrading Non-Alcoholic Drinks to First Class

The brand needed a suite of both product photography and lifestyle photography to be used across its website, social channels and PR campaigns. With no pre-existing assets, the Wonderhatch team had a clean slate to work from.


Scary BINGO: A Metaphor for 2021 Marketing

Scary BINGO offers a window into the next year of marketing. It has all of the key elements: Something unpredictable. Something predictable. Engagement. Rewards. It’s a hybrid: physical and remote.


Branding Insights for Founders of Color and Minority Founders

Founders of color and minority founders face many additional challenges and must overcome established stereotypes that create obstacles at nearly every turn. But, although minorities make up 40% of the U.S. population, minority-owned business ownership represents only 20 percent of the population.

Q&A: How the Pitch Landscape Has Changed in 2020

Like most everything else, the pitch landscape has been radically altered due to the events of 2020 and the world we now live in. We spoke with David Strome, Client Development Director, US at MediaSense for his thoughts on navigating both the now and the road ahead.

The New Era of Agility in Marketing

Perhaps Mike Tyson said it best: “Everybody has a plan until they get punched in the face.” And indeed, the pandemic punched pretty much every business in the face this year.

Latest Podcast

Adelphoi Music Podcast: Sonic Logos Part 2 – Endings

In this episode Jamie focuses on TV ads, and wonders why sonic logos are usually held back till the final few seconds. The answer goes to the heart of what we think sonics are for – but maybe the idea itself needs to be shaken up a bit.

Uncommon Thinking: The State of Identity

In this episode of Uncommon Thinking, Chad Hickey, CEO at Givsly, and Joshua Lowcock, Chief Digital Officer at Universal Mccann discuss alternate ways to spend unused corporate swag budgets during the pandemic through Givsly’s Season Without Swag program.

Perspectives: Rachel Ashwell, Founder, Shabby Chic

Join Katie as she talks with author, entrepreneur and founder of Shabby Chic, Rachel Ashwell about the Shabby Chic aesthetic and philosophy, overcoming obstacles, the power of Instagram, and making your own home beautiful.