Culture Crafters

Super Bowl 2020: Where is Sports Broadcast Headed?

2019 certainly saw brands take center stage. While the sports showdown itself resulted in a fairly meager scoreboard of just 13-3 to the New England Patriots, the halftime shows and commercial breaks succeeded in captivating audiences with a series of creative efforts from the world’s largest brands.

The Evolving Role of the Influencer

It’s been some year for Instagram. In April, it rolled out the ability for users to buy directly from tagged products in posts without leaving the app. Last month, they also announced they are testing hiding likes and making follower counts less prominent.