Yoann Pavy, head of Digital Marketing for Depop tells us how the all-conquering peer-to-peer fashion network is leveraging social media to engage with an increasingly fragmented Generation Z audience.

Verizon Media is proud to announce its 2019 collection of best-in-class, innovative advertising campaigns.

To steward them along, many popular video games, like Fortnite, leverage influencers for an authentic yet branded presence within them.

We sat down at Advertising Week NY to talk about his experiences in marketing, the importance of risk-taking when it comes to shifting perceptions and why consumer brands must always be at the forefront of change.

As new digital capabilities offer users an overabundance of information and the average attention span of an online user declines to only 8 seconds, the window of opportunity to capture the attention of stakeholders narrows.

In an effort to demonstrate product innovation and increase conversions Purple worked with Verizon Media to showcase its brand through media-rich 360 post-tap experiences, as well the Moments suite of e-commerce ad units.

In our current world, where technology has given people better access to other people, but businesses a far greater power to influence behavior through the data commoditization of individuals, how can brands most effectively help impact social change?

On September 24, AARP and Getty Images launched The Disrupt Aging® Collection, visual content that can help brands worldwide begin to combat ageist stereotypes, while simultaneously changing the way we depict aging in media and advertising.

Calling it a trend is dangerous. Diversity and inclusion aren’t like facial hair or designer pet-carrier bags; it’s the inalienable right of all people and a fundamental requirement for a progressive, civilized and equitable society. It matters, a lot. 

During this episode of “Marketing Today,” I interview Dara Treseder, chief marketing officer at Carbon.

The media ecosystem is more complex and fragmented than ever, and as we move into the future, traditional agencies must transform to survive.

Can you predict the future? If you said yes, you’re delusional. If you said no, this article might help you manage the related risks and opportunities of a complex future project.