Normville is a virtual town where social distancing is not only normal, but a way to be creative. Instead of being alarmist and banal, it’s playful and optimistic, helping people adjust to the new norm in a way that is simple, not scary – and if possible, a bit of fun.
Back in March (it seems like a lifetime ago), I thought this would go away in a few weeks once we all followed directions and took care of each other. It didn’t. Here we are 200+ days in, with no end in sight.
Cannabidiol, more commonly known as CBD, has been one of the hottest commodities in the market since the widespread legalization of cannabis in the United States.
Echoing the sentiment Lin Manuel Miranda sang in his groundbreaking musical hit “Hamilton,” it is time for Latinos to be in “the room where it happens.”
Many brands are quite stunned at the moment. They thought they were doing enough. People expect brands to take a stand and give back to the communities where they do business. The task may seem daunting to many marketers. What do you do? Where do you begin?
Holiday trends in recent years have fallen into established patterns, growing year over year, but 2020 is unlike any year in recent memory. Amid the global pandemic and climate of economic uncertainty, brand planning for this upcoming season needs to extend outside of marketers’ comfort zones.
As the pandemic cracked the nationwide open, it exposed the festering underbelly of racial injustice it has routinely failed to fully address for centuries. Sector by sector, every inch of society today is being outed for biases that systemically rewarded and conferred privilege to the detriment and disadvantage of others.
This year marked the 100th year anniversary of women achieving the right to vote through the passage of the 19th Amendment. In 1920, on election day, millions of women exercised, for the very first time, their right to vote in the U.S.
We caught up with Hulu’s Head of Research & Insights, Julie DeTraglia, on Hulu’s Generation Stream initiative and what it means for the Streaming TV industry.
After many years in the shadows, people are finally talking about mental health. There are many efforts beginning to raise awareness of mental illness with an aim towards lowering stigma, especially in this time of high anxiety, depression and overall stress.
Often, we hear about the power of the Hispanic consumer, mainly attributed to size and growth, 61 million and growing. However, the power of our Hispanic community is multifaceted and cannot be attributed to one simple metric particularly in a year like 2020.
As demand for health services increases and pressure on budgets intensifies, realising the value of those breakthrough innovations requires a new approach in health communications.