What’s next starts now. Vision, Values, and Action. Get to know the people and ideas shaping our industry and its culture.
Can you predict the future? If you said yes, you’re delusional. If you said no, this article might help you manage the related risks and opportunities of a complex future project.
So, as we embrace Climate Week and look at this moment through a marketing lens, we need to ask ourselves – how can brands and agencies best address the issue of waste when it comes to experiential?
Moms in the workplace shape the future every day, whether it’s at their job or at home, growing future leaders and innovators. Working moms are more than just “mommy” or “boss”. They’re superheroes.
Unfortunately, they are in the vast minority of female presences and they still don’t represent a majority of intersectional identities. Seeing a need for change, both women in this panel are looking to make waves and diversify a space that remains predominantly white and male.
Today at Advertising Week, Fox Sports brought together four of its best personalities and minds to discuss the importance of live events in the modern advertising landscape.
To prepare brands for a rising multicultural America, Armando Christian Pérez, better known as Pitbull, partnered with Bill Koenigsberg, President, CEO and Founder of Horizon Media, to create an agency focused on diversity marketing.
Agencies help their clients tell their stories by connecting them to ideas that they would otherwise miss. Agencies bring an external voice to their clients.
In Zappos’ efforts to create an environment of collaboration with not just their employees but their customers, Zappos recently partnered with HITRECORD, a creative collaborative platform founded by Joseph Gordon-Levitt.
Though marketing and advertising for cannabis brands may come with its logistic and ethical challenges, this new industry is also packed full of exciting opportunities.
On Wednesday, September 25, three communications professionals joined together at Advertising Week New York to discuss how to get more college students to vote.
“The cannabis space is the wild west of licensing” remarked Michael Stone, Chairman and Co- founder of Beanstalk, at the Wednesday Advertising Week seminar ‘Cannabis, Hemp, and CBD: How Licensing Programs Can Turn Brands into Leaders’.
Michelle Nunn, CEO of Care USA, sits down with Iman to detail her own experience as a refugee as well as the work that Care is actively involved in to bring aid to the places that need it the most.
