They are sick of it (it = all the things) but are making things happen. They are trying to figure out how to help themselves and the world all at the same time. They are frustrated but fierce, tired but tireless, fearful but powerful.


Upgrading Non-Alcoholic Drinks to First Class
The brand needed a suite of both product photography and lifestyle photography to be used across its website, social channels and PR campaigns. With no pre-existing assets, the Wonderhatch team had a clean slate to work from.

Six Steps for Building a Culture of Digital Innovation
Digital innovation is essential for modern brands – now more than ever. Last month, Gartner released a report urging companies to prioritize digitization now to succeed in a post-COVID world.

Scary BINGO: A Metaphor for 2021 Marketing
Scary BINGO offers a window into the next year of marketing. It has all of the key elements: Something unpredictable. Something predictable. Engagement. Rewards. It’s a hybrid: physical and remote.

How Insurers Can Use Customer Communication to Make the Most of the COVID-19 Moment
With the country still very much in the midst of the COVID-19 pandemic, communication between companies and customers has become more important than ever.

Getting Personal: Driving Sales by Targeting Consumers in a Personalized Way
Account-Based Marketing (ABM) is the hottest marketing trend out there right now, and for good reason – ROI.

Branding Insights for Founders of Color and Minority Founders
Founders of color and minority founders face many additional challenges and must overcome established stereotypes that create obstacles at nearly every turn. But, although minorities make up 40% of the U.S. population, minority-owned business ownership represents only 20 percent of the population.

3 Easy Ways to Give Back on #GivingTuesday with Givsly
#GivingTuesday is a global generosity movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

touch Associates Case Study – Sanofi Pharmaceuticals Virtual Company Day 2020
In March 2020, following a competitive RFP process involving several agencies, touch was appointed to deliver the live event in September, despite the emerging COVID-19 pandemic.

How Content Consumption Changes Affect The Future Of Content Creators
Content consumption has forced content creators to adapt and take back the power using platforms and independence to their advantage.

Q&A: How the Pitch Landscape Has Changed in 2020
Like most everything else, the pitch landscape has been radically altered due to the events of 2020 and the world we now live in. We spoke with David Strome, Client Development Director, US at MediaSense for his thoughts on navigating both the now and the road ahead.

The New Era of Agility in Marketing
Perhaps Mike Tyson said it best: “Everybody has a plan until they get punched in the face.” And indeed, the pandemic punched pretty much every business in the face this year.