Digital transformation represents a fundamental change in how an organization delivers value to its customers. It’s the latest in a line of data-driven, tech-enabled shifts that have fundamentally changed modern marketing as we know it.
By the Numbers
B2B, Hold the Cookie
B2B marketers need to think ahead in order find their direction and navigate tomorrow’s privacy-compliant cookieless world.
6 KPIs to Monitor the Success of Your Business
You will never know whether or not your business is thriving or heading in the right direction unless you measure the effectiveness of the strategies you implement. Key performance indicators or KPIs are essential in measuring your organization’s efforts in achieving its goals.
We’re Back: Advertising Week APAC Returns for 2021
After a challenging 2020, the third iteration of Advertising Week APAC returns to Sydney in August. A lack of face to face events over the last year has left a large gap in the media and advertising landscape. It’s one we are most excited to fill.
Google Sandbox: The Internet and Its Oligopolization
How much “privacy” is actually in Google’s privacy sandbox? I fear a further oligopolization of the internet if no countermeasures are taken.
Answer These 5 Questions to Optimize Your Multichannel Marketing ROI
In today’s multichannel world, marketing campaigns are more complex than ever before. To ensure their message is being seen by the right audience, marketers have to engage consumers across multiple channels and digital media.
A 3-Tiered Approach to Solving Deliverability Challenges
As a channel, email continues to evolve and become smarter. But at the same time, deliverability challenges still plague senders and prevent emails from reaching subscribers’ inboxes.
Apple’s SKAdNetwork vs. Google’s Privacy Sandbox
The ad tech industry has spent the past year closely monitoring and digesting updates around Apple’s SKAdNetwork and Google Chrome’s Privacy Sandbox, knowing that both carry dramatic implications for how our industry will gather consumer data.
Driving Client Growth in 2021
Here are 5 significant commerce media opportunities that you can try with your clients – all with multiple important benefits.
Why All Marketing Today Can, and Should Be, Performance Marketing
Performance marketing has always belonged to the lower funnel, to the end of the customer journey, to programmatic and search — or so the thinking goes.