When most consumers think about their media consumption, they’re quick to recall their favorite TV program, a new video game they’re into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation.

Marketing – working in tandem with finance – will increase shareholder value by helping acquire new customers and grow sales.

Before the COVID-19 social distancing rules came into play, 63% of shopper journeys were already beginning online, with nearly 50% of shoppers using mobile to make a purchase rather than visiting a store.

At the core of all this uncertainty lies the fact that we are living through an unprecedented pandemic—the root cause of which we still know surprisingly little about. Here are four recommendations for performance marketers as they prepare for the months ahead.

On examining influencer led consumer purchasing habits, there is a clear correlation between greater trust and increased purchasing – across all age demographics and platforms.

The percentage of black hires in the US grew from 4.8 percent in 2018 to 5.5 percent in 2019, a paltry 0.7 percent increase.