The relationship between brands and their agencies continues to evolve along with the dynamic media landscape, but one thing will always remain the same.
With the vast majority of marketers still working remotely without the distraction of a busy office, they have the opportunity to take a step back and look at their organisation.
CCPA’s guiding principle revolves around the concept that a consumer should be notified that their data is being collected. That component is really powerful if it’s done correctly or with integrity, bringing an added level of education to consumers that they never had before.
When most consumers think about their media consumption, they’re quick to recall their favorite TV program, a new video game they’re into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation.
A recent VAB study into how COVID-19 is affecting consumers and media behavior yielded some unique insights that can help guide brands as they look to reposition themselves both during and after the pandemic.
Before the COVID-19 social distancing rules came into play, 63% of shopper journeys were already beginning online, with nearly 50% of shoppers using mobile to make a purchase rather than visiting a store.
Marketers are no saints when it comes to the seven deadly sins. Seriously. Now that we’ve gotten your attention with some delightfully controversial chat, let’s talk about the pandemic, which some might say is their chosen deity’s way of taking us all down a rung or two.
Networks are heading towards Q4 2020 and 2021 without committed budgets or confirmed inventory pricing. As absurd as it may sound, for data-driven TV advertisers, the media market upheaval has been a net-positive (for now).
States and businesses are reopening at a rapid clip, but are consumers ready to come back? New consumer insights uncovered by Resonate suggest that despite the photos in the news, no—they are not.
At the core of all this uncertainty lies the fact that we are living through an unprecedented pandemic—the root cause of which we still know surprisingly little about. Here are four recommendations for performance marketers as they prepare for the months ahead.
Join Katie and Gabby Reece – athlete, author, entrepreneur, fitness professional and host of “The Gabby Reece Show”, as they talk about navigating life in this crazy time, happiness, motherhood, marriage, turning 50 and being the best version of yourself.
In this episode, we have a conversation with Lampe Omoeyele, CEO of Nitro121. Prior to launching his marketing agency, Lampe held senior roles at a number global brands in companies like GlaxoSmithKline and Cadbury.
Tony Mennuto is the President of the creative and consulting agency Wordsworth and booth. Wordsworth and Booth creates award winning audio advertising, with clients like Burger King, Pepsi, Fiat, and more.
With the world still battling the pandemic and whole populations reacting in new and unexpected ways, Twitter’s VP, Global Client Solutions Sarah Personette speaks about Twitter’s response to COVID-19 as a company and how users are behaving and adopting new behaviours.
Join Katie and Thai as they discuss Laugh Out Loud, the effects of the Black Lives Matter Movement, how companies can create truly diverse and equitable workplaces, and Thai’s new lifestyle brand for Black mothers – Sugaberry.
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