By the Numbers

Data is the key to creating meaningful interactions between consumers and the brands they love. We have the ability to harness its power and potential. In a post-GDPR world, transparency and trust are paramount. Are you ready?

7 Customer Retention Predictions for 2020

We’ve seen our fair share of shocking headlines recently: tenuous IPOs, the “retailpocalypse” and a fickle market have all combined to reset the way we size up subscription businesses. Recurring revenue models have their pitfalls and 2019 has certainly taught the industry a few lessons.

Big Data – Can it Work at Scale?

Big data has been around for a long time. Surprising to some digital marketers that a marketing world existed before them, big data permeated the world of direct marketers and beyond.