This week in social media news, eMarketer released Twitch viewership forecasts, TikTok is reportedly testing direct website links in profile bios and launched parental controls for parents of TikTok users while Twitter rolled out a new option to add tweets to previous tweets.

Place an ad during a commercial break of Friends and you’re ROI will be off the charts.

Twitter’s earnings report shows its revenue surpassed the billion-dollar mark for the first time, eMarketer finds that half of the companies use LinkedIn for marketing and Snapchat developer platform-backed app Hoop receives 2.5 million downloads within a week.

If you’ve watched a lot of football this year, the odds are you’ve heard references to new efficiency metrics like DVOA and EPA. You may have noticed teams getting more aggressive on fourth down and two-point conversions. These are two of the visible signs of the analytics revolution hitting the NFL.

Are you letting a $200 million opportunity pass you by? Is there a $1.5 billion business you’re ignoring? If so, then it’s time to think again about eSports. 20 years ago, it was common to see video games as an expensive waste of time.

As a consequence of Facebook’s Cambridge Analytica scandal back in 2018, State governments are finally putting more protection around consumer privacy and permitting people to take back control of their data.

Why attention span among younger generations appears to be shorter. Eight seconds. Shorter than a goldfish. Everyone you know has probably heard this arbitrary number applied at some point to our demographic’s average attention span.

Eighty-five percent of marketers are concerned about the rising costs of Facebook ads, according to a LiveIntent study which polled 200 marketers who spent at least $100,000 on Facebook ads during October.

There has been an increasing amount of attention cast on the advertising industry’s use of personal data for targeting purposes. The roll-out of GDPR, CCPA, and a flurry of browser-level changes to the usage of cookies have forced marketers to reexamine how they reach consumers online.

Before developing the parameters of your copy test, the best course of action is to first determine if testing will in fact be useful. In some cases, testing isn’t the right path.

There are countless ways to deliver the results of your analysis; some methods are more likely than others to resonate and promote action. The five tips below outline fundamental pieces that will help you present your analysis in a way that naturally invokes action from your audience.