25% of CMOs will adopt zero-party data strategies in 2021. Why? Because they have to.
Companies across industries might be prone to disruption in the coming year, but the wheels will keep turning.
The era of the standalone data management platform (DMP)—along with tech point solutions in general—is rapidly coming to an end. For a lot of brands that are hugely invested in their current tech stacks, this represents an unpleasant reality.
As Americans firm and flip (and again firm) up their holiday plans, both in terms of activities at home and potential travel over holiday vacations, they’re doing so based on their personal perceptions of the virus and the threat it poses to their families and communities right now.
Here’s one of my cardinal rules for media planning: the opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed.
Amid rising global privacy restrictions, accessing the data needed to understand consumer behaviour and serve content that breaks through has become increasingly tough; especially with third-party cookies facing stricter limitations.
As we hurtle towards the deprecation of the third party cookie, publishers are confronting a new reality full of risks and opportunities.
More people are online in 2020, and so more fraudsters are targeting them. And while many companies have had eight or nine months to learn about new forms of online fraud, Q4 will be a true test, and surprisingly, well-known types of fraud are going to need some attention.
Thanksgiving, Black Friday, and Cyber Monday are fast approaching, with advertisers worldwide preparing to ring in a holiday season like no other. With all of these trends in play, here’s what U.S. advertisers can expect from the mobile ad economy this holiday season.
Forced to work from home during COVID-19, accounts payable departments have accelerated plans to move away from paper checks and pay more of their suppliers by ACH.
In online marketing, knowing whom to reach out to matters just as much as how to reach out to them. Digital advertising channels are plentiful, but finding the right audience is still an unsolved problem.
Digitally native direct-to-consumer brands thrived in large part thanks to the audience targeting models of social platforms. But many brands have found that they’ve pushed walled garden advertising to the limits, and that was before the pandemic. Digitally native direct-to-consumer brands thrived in large part thanks to the audience targeting models of social platforms. But many brands have found that they’ve pushed walled garden advertising to the limits, and that was before the pandemic.