Presented by a4 Media
Data is the key to creating meaningful interactions between consumers and the brands they love. We have the ability to harness its power and potential. In a post-GDPR world, transparency and trust are paramount. Are you ready?
TV attribution is one of the hottest topics this year, and it certainly was at last week’s Advertising Week New York.
It’s no secret that there has been an explosion of delivery into the OTT (“over-the-top”) space in the last year, but how do we truly measure its impact? How do we get brands to feel comfortable with restructuring their budgets to allow for more OTT spend?
In our upcoming Advertising Week New York session, Digital Transformation of Consumer Marketing, we are thrilled to present you with the foremost thought leaders from DTC businesses.
Audio is one of the oldest forms of marketing. Make sure it’s effective with one of the newest forms of analytics.
Podcasts are having their day in the sun. The medium dates back to at least 200, but it’s only in recent years that interest has really started to spike.
In our most recent edition of The Smart Audio Report, our research partnership with NPR, we learned that privacy concerns remain an issue with people who have not purchased a smart speaker.
Next generation measurement powered by next generation TV viewership data will finally allow TV to compete with digital on equal footing.
“Product” is at the center of everything a4 does from an innovation perspective, including marketing, customer rollout and sales training.
Humans are a visually oriented species, so video ads, regardless of platform or delivery mechanism, will always be as relevant to audiences as those they see elsewhere across the digital landscape.
To some marketers, ad creative is the most crucial factor in determining campaign success.
When it comes to events and marketing, the biggest challenge many businesses face isn’t coming up with a creative campaign or an experiential event. In fact; this is far from the hard part.
I recently re-read Marc Pritchard’s powerful call for a new media supply chain that “levels the playing field and operates in a way that is clean, efficient, accountable and properly moderated for everyone involved.”
