Data is the key to creating meaningful interactions between consumers and the brands they love. We have the ability to harness its power and potential. In a post-GDPR world, transparency and trust are paramount. Are you ready?
Today big agencies seem to bet on Data as the tool that feeds innovation and creativity, but when we talk about it most of us are still perplexed.
Will 2019 be the year of value path optimization?
We will explore how marketers can review their KPIs and deep-dive into some of the ways to use incrementality measurement through ‘lift’ solutions.
It’s time to start bringing unbiased measurability to cross-channel campaigns.
There is no asset deemed more valuable than data (other than people, of course).
“How can I be sure in a world that’s constantly changing?” – The Rascals, 1967…
In January 2019, the Edelman Trust Barometer revealed that trust changed a lot in the past year.
Our agency model, now 82 years in the making, has changed and morphed into the full-service integrated shop that we are today.
How can retailers make use of big data to get ahead of the competition?
“The answers to your business challenges have been hiding in your data.”
The public spoke, the media critiqued, and the “winners” and “losers” of the biggest US ad event on TV crowned.
Data regulation is only in its infancy so, as current laws are enforced and new legislation takes effect, data privacy will be a top priority for brands all over the world.
Metrics are worthless if not used correctly. Lifetime values, driving repeat customers, physical vs digital channels – data points can make or break digital marketing strategies, and they must be fully understood to be fully unlocked by startups and corporations alike.
Before launching your small business, it’s important you understand your customers’ buying behavior and why they prefer your product or service.
Programmatic is at a crossroads. Unless it can convincingly demonstrate its adds-value in the same way search is perceived to do so, its stellar growth could plateau.
