When most consumers think about their media consumption, they’re quick to recall their favorite TV program, a new video game they’re into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation.
A recent VAB study into how COVID-19 is affecting consumers and media behavior yielded some unique insights that can help guide brands as they look to reposition themselves both during and after the pandemic.
Marketing – working in tandem with finance – will increase shareholder value by helping acquire new customers and grow sales.
Before the COVID-19 social distancing rules came into play, 63% of shopper journeys were already beginning online, with nearly 50% of shoppers using mobile to make a purchase rather than visiting a store.
Marketers are no saints when it comes to the seven deadly sins. Seriously. Now that we’ve gotten your attention with some delightfully controversial chat, let’s talk about the pandemic, which some might say is their chosen deity’s way of taking us all down a rung or two.
Networks are heading towards Q4 2020 and 2021 without committed budgets or confirmed inventory pricing. As absurd as it may sound, for data-driven TV advertisers, the media market upheaval has been a net-positive (for now).
States and businesses are reopening at a rapid clip, but are consumers ready to come back? New consumer insights uncovered by Resonate suggest that despite the photos in the news, no—they are not.
At the core of all this uncertainty lies the fact that we are living through an unprecedented pandemic—the root cause of which we still know surprisingly little about. Here are four recommendations for performance marketers as they prepare for the months ahead.
On examining influencer led consumer purchasing habits, there is a clear correlation between greater trust and increased purchasing – across all age demographics and platforms.
The percentage of black hires in the US grew from 4.8 percent in 2018 to 5.5 percent in 2019, a paltry 0.7 percent increase.
Next year will mark the 50th anniversary of the first email ever sent. While the death of email has been proclaimed as forthcoming for years, it’s got more lives than 007, James Bond.
Our Twitter chat today we welcomed @morningconsult to discuss consumer behavior in the world of #COVID-19 Here’s a recap of the #AWChat in case you missed it.