Data is the key to creating meaningful interactions between consumers and the brands they love. We have the ability to harness its power and potential. In a post-GDPR world, transparency and trust are paramount. Are you ready?
“quality over quantity” has never been more relevant in online advertising, and marketers must quickly and fully embrace first-party data or risk their digital campaigns (and bottom lines) falling flat.
Marketers now consider alignment with social issues as one of the top three benefits of a content campaign, according to a new study from World Media Group.
We’ve seen our fair share of shocking headlines recently: tenuous IPOs, the “retailpocalypse” and a fickle market have all combined to reset the way we size up subscription businesses. Recurring revenue models have their pitfalls and 2019 has certainly taught the industry a few lessons.
Marketers don’t feel prepared when it comes to implementing tech features that support mobile advertising, according to a new study from WBR Insights.
Navigating the transition from collecting and mining data to actually applying it in addressable advertising is a talent that Paul Haddad, President, a4, has in abundance.
The trust between a company and its customer base isn’t built overnight. Consumers need proof of dependability before they commit to brand loyalty.
You’re proud of your business and its unique value proposition to customers. But how much do you know about what your customers really value about their experience with your company?
Brands who built their businesses on data used to stand out, but now they are struggling to compete in an oversaturated market.
Big data has been around for a long time. Surprising to some digital marketers that a marketing world existed before them, big data permeated the world of direct marketers and beyond.
TV attribution is one of the hottest topics this year, and it certainly was at last week’s Advertising Week New York.
It’s no secret that there has been an explosion of delivery into the OTT (“over-the-top”) space in the last year, but how do we truly measure its impact? How do we get brands to feel comfortable with restructuring their budgets to allow for more OTT spend?
In our upcoming Advertising Week New York session, Digital Transformation of Consumer Marketing, we are thrilled to present you with the foremost thought leaders from DTC businesses.
