Our lives are starting to take on a different texture as the physical dimensions of our personal space have become so literal. Needing some space in the COVID era is just that.
The coronavirus has brought huge changes, and, even after the worst is over, advertisers must navigate it. From the strategic shifts in brand and performance to the demand for trusted news content, smart marketers will start acting now to get ahead.
The economic and societal impact of COVID-19 means brands and businesses around the world are having to adapt hard and fast to a ‘New Normal’. This raises tough questions for agencies and marketing service firms about how they future proof their own businesses, while also supporting their clients and their people.
People are spending more time at home engaging with media, yes, but the way they’ve engaged with media has changed radically from week to week over the course of the last month.
The biggest concern for US adults relating to COVID-19 is its impact on the economy, topping worries about themselves or loved ones becoming ill.
Today’s efforts to legislate consumer privacy are being executed with a chainsaw rather than a scalpel—and that’s ultimately going to be a problem for marketers and consumers alike.
Increased competition for users, high install abandonment rates, and diminishing returns on social media platforms means marketers are under a lot of pressure to get things right out of the gate.
Surveys will remain a vital part of the market research toolbox, but today’s brands don’t need to simply accept the well-known limitations of their findings. By layering earned data on top of survey findings, marketers can achieve the depth and scale—in both insights and audiences—required for campaign success.
This is an attempt to take a brief overview of what impact these changes have on programmatic advertising as of now, several tactics helping brands to adapt (or at least stay lean and flexible as much as possible), and key events to watch in order to calibrate further strategies.
Consumers simply aren’t listening anymore. They don’t have to. Today they’re the ones in charge, not marketers. We are living in a new era: the era of infinite media.
Instantly, we are being asked to adjust to continue our day to day working relationships with clients, but it’s a new definition of “being connected.” This time has a whiplash effect on every person, every business and every decision being made in an uncertain future.
As we hurtle forward in an unprecedented time in our country’s history, millions around the world have been forced out of their daily routines, required to quickly adopt new technologies and procedures to comply with health and safety initiatives like shelter-in-place, social distancing, isolation, and quarantine.