By the Numbers

Keeping Up With 2020 – The Challenges Facing Brands

With events like the Australian wildfires, COVID-19, and BLM coming in waves, brands have had to become much more sensitive in their messaging. And, as new research conducted by datasine and Sapio discovered, this pivoting has not always been easy. 

Reaching Customers in a Complex Pandemic Era

Research is rooted in science. Science is rooted in observation. And observation is the root of understanding consumers. When we can observe behaviors and patterns, we can market to and resonate with just about anyone.

6 Post COVID Marketing Strategies For Your Brand

To remain relevant in the market, many businesses have changed their modes of operation and marketing strategies. Most of the restrictions and regulations put in place by most governments to manage the virus prohibit crowding. 

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