By the Numbers

How the Coronavirus is Changing Digital Advertising

The coronavirus has brought huge changes, and, even after the worst is over, advertisers must navigate it. From the strategic shifts in brand and performance to the demand for trusted news content, smart marketers will start acting now to get ahead.

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Six Strategies to Immunize Your Agency Against A Pandemic

The economic and societal impact of COVID-19 means brands and businesses around the world are having to adapt hard and fast to a ‘New Normal’. This raises tough questions for agencies and marketing service firms about how they future proof their own businesses, while also supporting their clients and their people.

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Reinventing the Survey for the Modern Social Landscape

Surveys will remain a vital part of the market research toolbox, but today’s brands don’t need to simply accept the well-known limitations of their findings. By layering earned data on top of survey findings, marketers can achieve the depth and scale—in both insights and audiences—required for campaign success. 

The State of Programmatic in COVID-19 Times

This is an attempt to take a brief overview of what impact these changes have on programmatic advertising as of now, several tactics helping brands to adapt (or at least stay lean and flexible as much as possible), and key events to watch in order to calibrate further strategies.

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The New Norm: Rewriting the Future of Purchasing Behavior

As we hurtle forward in an unprecedented time in our country’s history, millions around the world have been forced out of their daily routines, required to quickly adopt new technologies and procedures to comply with health and safety initiatives like shelter-in-place, social distancing, isolation, and quarantine.

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