By the Numbers

The Secret to Great Media Plans – Don’t Hesitate

Here’s one of my cardinal rules for media planning: the opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed.

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Beware Q4 As Old Fraud Tactics Get a New Life

More people are online in 2020, and so more fraudsters are targeting them. And while many companies have had eight or nine months to learn about new forms of online fraud, Q4 will be a true test, and surprisingly, well-known types of fraud are going to need some attention.

The Mobile Holiday Shopping Forecast for 2020

Thanksgiving, Black Friday, and Cyber Monday are fast approaching, with advertisers worldwide preparing to ring in a holiday season like no other. With all of these trends in play, here’s what U.S. advertisers can expect from the mobile ad economy this holiday season.

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Now is the Time for DTC Marketers to Level Up their Variable Game

Digitally native direct-to-consumer brands thrived in large part thanks to the audience targeting models of social platforms. But many brands have found that they’ve pushed walled garden advertising to the limits, and that was before the pandemic. Digitally native direct-to-consumer brands thrived in large part thanks to the audience targeting models of social platforms. But many brands have found that they’ve pushed walled garden advertising to the limits, and that was before the pandemic.

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Latest Podcast

Adelphoi Music Podcast: Sonic Logos Part 2 – Endings

In this episode Jamie focuses on TV ads, and wonders why sonic logos are usually held back till the final few seconds. The answer goes to the heart of what we think sonics are for – but maybe the idea itself needs to be shaken up a bit.

Uncommon Thinking: The State of Identity

In this episode of Uncommon Thinking, Chad Hickey, CEO at Givsly, and Joshua Lowcock, Chief Digital Officer at Universal Mccann discuss alternate ways to spend unused corporate swag budgets during the pandemic through Givsly’s Season Without Swag program.

Perspectives: Rachel Ashwell, Founder, Shabby Chic

Join Katie as she talks with author, entrepreneur and founder of Shabby Chic, Rachel Ashwell about the Shabby Chic aesthetic and philosophy, overcoming obstacles, the power of Instagram, and making your own home beautiful.