Data is the key to creating meaningful interactions between consumers and the brands they love. We have the ability to harness its power and potential. In a post-GDPR world, transparency and trust are paramount. Are you ready?
“How can I be sure in a world that’s constantly changing?” – The Rascals, 1967…
In January 2019, the Edelman Trust Barometer revealed that trust changed a lot in the past year.
Our agency model, now 82 years in the making, has changed and morphed into the full-service integrated shop that we are today.
How can retailers make use of big data to get ahead of the competition?
“The answers to your business challenges have been hiding in your data.”
The public spoke, the media critiqued, and the “winners” and “losers” of the biggest US ad event on TV crowned.
Data regulation is only in its infancy so, as current laws are enforced and new legislation takes effect, data privacy will be a top priority for brands all over the world.
Our industry needs to embrace new ways of thinking.
A Q&A with Liz Fogerty, Chief Strategy Officer of Edge Marketing
Aside from a powerful grip on audience attention, the greatest lure of digital video is its measurability.
Given the proliferation of channels, platforms and purchasing options, modern consumers are spoiled for choice.
More than 1/2 of marketers now view adjacency to competitor branding as a bigger problem than vulgarity, hate speech, violence and nudity.
Ahead of the annual digital shopping super-sale that we call Amazon Prime Day, we spoke with IN Marketing’s Kelly Ravestijn and Catie Hoover about how the modern consumer shops and makes buying decisions.
Living is easy with eyes closed…. (Lennon/McCartney) I, like millions…
Once upon a time, it didn’t matter if a local business accidentally shared a logo with another business 100 miles away. The audiences for each business would rarely overlap.
