By the Numbers

6 Post COVID Marketing Strategies For Your Brand

To remain relevant in the market, many businesses have changed their modes of operation and marketing strategies. Most of the restrictions and regulations put in place by most governments to manage the virus prohibit crowding. 


Marketers Need To Be SMART About Change

Marketing professionals have been talking about the ‘new normal’ for some months now. With the pandemic changing people’s daily habits, companies have had to change what they offer and how they offer it to ensure their business is fit for a context which nobody could have foreseen.

Five Ways to Reduce Confirmation Bias in Advertising

Confirmation bias has been widely observed (if not well understood) fact of human psychology for many years. These days we frequently hear about it in the context of polarized political opinion and people’s tendency to trust and believe only those facts and messages that align with their existing worldview.


Marketers: Here’s How To Be More Useful With Data

For years, everyone talked about big data, and the marketplace put many mechanisms in place to collect piles and piles of data to better push consumers through the sales funnel. Today, it’s no longer enough for marketers to use data to just sell.

Latest Podcasts

Masters of Creativity, Featuring Osibo Imhoitsike

Osibo Imhoitsike, Executive Director TBWA Nigeria talks about the need to adapt in these times, walks us through his early days in Kenya and the formal experience and training he gained working for a multinational before he moved to Nigeria to join TBWA.

Great Minds: Barbara Eden On I Dream Of Jeannie’s 55th Anniversary

Barbara Eden is perhaps best-known for portraying Jeannie in the 1965-70 NBC-TV series I Dream of Jeannie. She was nominated twice for Golden Globe Awards for I Dream Of Jeannie, and was awarded a star on the Hollywood Walk of Fame.

Perspectives: Monique Nelson, Chairman and CEO, Uniworld

Join Katie and Monique Nelson, Chairman and CEO, Uniworld as they discuss the current “trisis”, 2020 as a year of clarity, win/win situations, Black Lives Matter, motherhood, and living virtually – from remote working to the benefits of virtual networking.

Great Minds: Marissa Freeman on Hewlett-Packard Enterprise and Working Motherhood

Freeman is the Chief Brand Officer at Hewlett Packard Enterprise. In this role, Freeman spearheaded the worldwide launch of the new HPE corporate brand.

Great Minds: Larry Charles On Brooklyn, Larry David, Seinfeld and Sacha Baron Cohen

Larry Charles is one of the seminal figures in modern comedy. Brooklyn-born, he started as a writer on the legendary sketch comedy show Fridays and moved from staff writer on Arsenio Hall to a central role on Seinfeld for its first five seasons, contributing some of the show’s darkest and most absurd storylines