The results of Mood Media’s survey show nearly half (49 percent) of consumers around the world are still nervous that in-store shopping will expose them to the virus, yet most have returned to non-essential stores.

At a time when brands are still taking a hit to their marketing budgets or possibly just starting to recover from cuts, it is more important than ever they minimize costs and tap into innovation and creativity to drive growth. But this can feel overwhelming when your budget is limited – how to start, where to begin? 

Testing – and testing well – is essential if you’re going to lead your business to success amidst a fluctuating market and shifting consumer behavior. 

In today’s ultra-competitive digital landscape, the right app can mean the difference between gaining a customer that keeps coming back for more and one that heads to the nearest competitor.

Marketing professionals have been talking about the ‘new normal’ for some months now. With the pandemic changing people’s daily habits, companies have had to change what they offer and how they offer it to ensure their business is fit for a context which nobody could have foreseen.

Confirmation bias has been widely observed (if not well understood) fact of human psychology for many years. These days we frequently hear about it in the context of polarized political opinion and people’s tendency to trust and believe only those facts and messages that align with their existing worldview.

In mid-2018, a whopping 61 million members of Gen Z entered the US workforce, making there five generations in the workforce at once.

71% of Americans think brands have a role in responding to the issue of police violence.

For years, everyone talked about big data, and the marketplace put many mechanisms in place to collect piles and piles of data to better push consumers through the sales funnel. Today, it’s no longer enough for marketers to use data to just sell.