2020 seems like the year that everything has decided to go wrong in the world. But the good news is, we finally made it to the back half.
The relationship between brands and their agencies continues to evolve along with the dynamic media landscape, but one thing will always remain the same.
With the vast majority of marketers still working remotely without the distraction of a busy office, they have the opportunity to take a step back and look at their organisation.
CCPA’s guiding principle revolves around the concept that a consumer should be notified that their data is being collected. That component is really powerful if it’s done correctly or with integrity, bringing an added level of education to consumers that they never had before.
When most consumers think about their media consumption, they’re quick to recall their favorite TV program, a new video game they’re into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation.
A recent VAB study into how COVID-19 is affecting consumers and media behavior yielded some unique insights that can help guide brands as they look to reposition themselves both during and after the pandemic.
Marketing – working in tandem with finance – will increase shareholder value by helping acquire new customers and grow sales.
Before the COVID-19 social distancing rules came into play, 63% of shopper journeys were already beginning online, with nearly 50% of shoppers using mobile to make a purchase rather than visiting a store.
Marketers are no saints when it comes to the seven deadly sins. Seriously. Now that we’ve gotten your attention with some delightfully controversial chat, let’s talk about the pandemic, which some might say is their chosen deity’s way of taking us all down a rung or two.
Networks are heading towards Q4 2020 and 2021 without committed budgets or confirmed inventory pricing. As absurd as it may sound, for data-driven TV advertisers, the media market upheaval has been a net-positive (for now).
States and businesses are reopening at a rapid clip, but are consumers ready to come back? New consumer insights uncovered by Resonate suggest that despite the photos in the news, no—they are not.
At the core of all this uncertainty lies the fact that we are living through an unprecedented pandemic—the root cause of which we still know surprisingly little about. Here are four recommendations for performance marketers as they prepare for the months ahead.