Why attention span among younger generations appears to be shorter. Eight seconds. Shorter than a goldfish. Everyone you know has probably heard this arbitrary number applied at some point to our demographic’s average attention span.
Eighty-five percent of marketers are concerned about the rising costs of Facebook ads, according to a LiveIntent study which polled 200 marketers who spent at least $100,000 on Facebook ads during October.
There has been an increasing amount of attention cast on the advertising industry’s use of personal data for targeting purposes. The roll-out of GDPR, CCPA, and a flurry of browser-level changes to the usage of cookies have forced marketers to reexamine how they reach consumers online.
Before developing the parameters of your copy test, the best course of action is to first determine if testing will in fact be useful. In some cases, testing isn’t the right path.
There are countless ways to deliver the results of your analysis; some methods are more likely than others to resonate and promote action. The five tips below outline fundamental pieces that will help you present your analysis in a way that naturally invokes action from your audience.
With the California Consumer Privacy Act’s (CCPA) effective date of January 1, 2020, only a few weeks away, chances are high that your clients who do business in or with the state of California are wrapping up last-minute details to ensure they’re in compliance with the coming regulations.
“quality over quantity” has never been more relevant in online advertising, and marketers must quickly and fully embrace first-party data or risk their digital campaigns (and bottom lines) falling flat.
Marketers now consider alignment with social issues as one of the top three benefits of a content campaign, according to a new study from World Media Group.
We’ve seen our fair share of shocking headlines recently: tenuous IPOs, the “retailpocalypse” and a fickle market have all combined to reset the way we size up subscription businesses. Recurring revenue models have their pitfalls and 2019 has certainly taught the industry a few lessons.
Marketers don’t feel prepared when it comes to implementing tech features that support mobile advertising, according to a new study from WBR Insights.
Navigating the transition from collecting and mining data to actually applying it in addressable advertising is a talent that Paul Haddad, President, a4, has in abundance.
The trust between a company and its customer base isn’t built overnight. Consumers need proof of dependability before they commit to brand loyalty.