By the Numbers

The Economics of Marketplace Ad Monetization

When considering the ways marketplaces can generate revenue, there are three basic options available to operators: subscription fees for membership (for buyers or sellers, or both), transaction fees (charged to buyers or sellers, or both), or advertising/media fees.

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Six Ways Marketers Can Use Segmentation to Improve ROI

In marketing, the more precisely you can define your audience, the more accurately you can predict whether that audience contains your best prospects – and the more quickly you can use that knowledge to find and convert more customers. And one key tool that helps you do that is segmentation.

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Latest Podcast

Great Minds: Karen Kaplan, Chairman & CEO at Hill Holliday

From her time as a receptionist at Hill Holliday to her current position as Chairman and CEO, Karen Kaplan discusses the challenges, rewards, and successes she’s seen throughout her tenure there, including Hill Holliday’s recent initiatives to promote equality in the workplace and her favorite campaigns.