The COVID-19 challenge is fluid; how long this “new normal” will last is anyone’s guess. What we expect is that all healthcare stakeholders to a greater or lesser extent will change behaviors permanently.
While professional sports have gone dark in the midst of the COVID-19 pandemic, there’s one form medium that is growing and helping both athletes and fans alike to fill the void — Gaming.
The global spread of COVID-19 is shaping up to be a crisis like no other. Through analysis of over 100.6 million global “coronavirus” related searches, Captify’s latest Impact study gets a pulse on how this pandemic is impacting consumer behavior and how businesses can navigate through these uncertain times.
Whether you’re a large company dealing with hundreds of scheduled events on the horizon or a small or mid-sized business (SMB) with a handful of important events planned, here are five tips for pivoting from an in-person to a digital event strategy.
The poster child of Artificial Intelligence (AI) is the self-driving car. Uber, Google, and others are pouring billions to get them to work, but this doesn’t mean AI is beyond the reach of ordinary businesses.
Contextualization technology will only become more important as brands seek to keep their reputations intact, argues GumGum’s UK Commercial Director, Peter Wallace.
With augmented reality, “brand in the hand” has reached a new level of engagement and personalization.
The Interactive Advertising Bureau (IAB) recently released an updated version of its Native Advertising Handbook. We speak to Australia Technology Lead Jonas Jaanimagi to understand what’s happened with native in the last three years.
Peanut butter and jelly. Chips and salsa. Cinnamon and sugar. Some things just belong together.
With the exception of a few bad actors — here’ looking at you, Cambridge Analytica — the digital ad tech industry plays by the rules that govern the protection of PII data.
The 2020’s may unlock what we’ve dreamed of in science fiction since the turn of the 20th Century.
Natalie Cramp, CEO of data science and digital marketing company Profusion, lifts the veil on some of the buzzwords that marketers are increasingly encountering in their jobs.