Navigating the digital ecosystem requires more than a compass. From AI to Blockchain to Adtech and Martech, we explore the challenges and solutions, the risks and rewards.
In this series Jeroen Thissen (Creative Director) and Erik Rave (Technology Director) from Creative Digital Agency CODE D’AZUR look back on three years of developing voice applications for the likes of KLM Royal Dutch Airlines and LeasePlan. Each episode will highlight a new learning.
Competition is a prominent element in both the worlds of marketing and esports. For an esports player as well as for a brand, the ability to find and pursue opportunities is what determines success.
In this series Jeroen Thissen (Creative Director) and Erik Rave (Technology Director) from Creative Digital Agency CODE D’AZUR look back on three years of developing voice applications for the likes of KLM Royal Dutch Airlines and LeasePlan. Each episode will highlight a new learning.
As organizations look to remain competitive in the ever-transforming business space, customer experience (CX) has come to the fore.
At Advertising Week Europe, AW360 speaks with BIOS, a neural interface company.
AW360 speaks with UK-based luggage storage start-up Stasher at Advertising Week Europe 2019.
Two major events are starting to change how child-focused advertising is being conducted in the digital world.
Connected TV has well and truly arrived and although the newly fragmented landscape is confronting for some, savvy marketers are catching on and benefiting.
As the line between digital and physical continues to blur, today’s consumers no longer treat the two as separate worlds.
Continuing from our previous article about the multitude of genres that esports has to offer, we present a few more. If you thought that esports had only four genres to offer, you were wrong.
Apps turn smartphones into tech Swiss army knives. Taken out of its pluralized form, however, and an application can suffer from user fatigue or disinterest.
The concept of esports has been a relatively recent occurrence, but it has certainly gained…
Metrics are worthless if not used correctly. Lifetime values, driving repeat customers, physical vs digital channels – data points can make or break digital marketing strategies, and they must be fully understood to be fully unlocked by startups and corporations alike.
Before launching your small business, it’s important you understand your customers’ buying behavior and why they prefer your product or service.
Programmatic is at a crossroads. Unless it can convincingly demonstrate its adds-value in the same way search is perceived to do so, its stellar growth could plateau.
