Change is not only everywhere, but the need for organizational change – particularly in FMCG – has become more urgent and necessary.
While now more than ever, consumers are dependent on digital content for entertainment and vital information, they expect ads to work with the content, instead of interrupting it.
Prior to the pandemic, retail-driven verticals like QSR, consumer electronics, beauty & fashion, and auto, among many, relied on physical locations for 90% of sales.
Programmatic ad buying has become a critical part of the ad industry, accounting for more than $4 out of every $5 spent on digital display ads.
As more consumers turn their attention to AVOD to watch the content they most want, brands have never had a better opportunity to get their messages to where audiences are most engaged.
As we entered 2020, there were dozens of ways to consume the same content across devices, platforms and services. Now, media companies are far from prepared for the speed at which this change has accelerated.
As we enter the ‘new normal’, it is the brands that can adapt and evolve accordingly that will resonate with their audiences and open new possibilities for growth.
With higher open rates than email, as well as the potential for immediate results and positive customer reception when utilized tactfully, SMS marketing is positioning itself in the current moment to have serious staying power, even long after the COVID-19 crisis is behind us.
As customers are embracing online retail more than ever, they are also looking to other customers for guidance on their purchase decisions. Online reviews play an important role when it comes to informing brand trust.
If and when the pandemic recedes or is beaten, the ‘new normal’ that is described by politicians, business leaders and senior officials the world over may be led by AI in ways we couldn’t even contemplate just a few short months ago.
We spoke to Jonas on the eve of Advertising Week’s inaugural virtual event for the Asia-Pacific region about the impact of Covid-19, PubMatic’s positioning in the market and more. #AWJAPAC
We need to declare war on misinformation. And I’m not talking about bogus Covid-19 cures. I’m talking about “Brand Safety” – and what seems to be an insidious, concerted effort among vendors to pull the wool over CMOs eyes.