While now more than ever, consumers are dependent on digital content for entertainment and vital information, they expect ads to work with the content, instead of interrupting it.
Prior to the pandemic, retail-driven verticals like QSR, consumer electronics, beauty & fashion, and auto, among many, relied on physical locations for 90% of sales.
As more consumers turn their attention to AVOD to watch the content they most want, brands have never had a better opportunity to get their messages to where audiences are most engaged.
As we entered 2020, there were dozens of ways to consume the same content across devices, platforms and services. Now, media companies are far from prepared for the speed at which this change has accelerated.
As we enter the ‘new normal’, it is the brands that can adapt and evolve accordingly that will resonate with their audiences and open new possibilities for growth.
With higher open rates than email, as well as the potential for immediate results and positive customer reception when utilized tactfully, SMS marketing is positioning itself in the current moment to have serious staying power, even long after the COVID-19 crisis is behind us.
As customers are embracing online retail more than ever, they are also looking to other customers for guidance on their purchase decisions. Online reviews play an important role when it comes to informing brand trust.
If and when the pandemic recedes or is beaten, the ‘new normal’ that is described by politicians, business leaders and senior officials the world over may be led by AI in ways we couldn’t even contemplate just a few short months ago.
We spoke to Jonas on the eve of Advertising Week’s inaugural virtual event for the Asia-Pacific region about the impact of Covid-19, PubMatic’s positioning in the market and more. #AWJAPAC
We need to declare war on misinformation. And I’m not talking about bogus Covid-19 cures. I’m talking about “Brand Safety” – and what seems to be an insidious, concerted effort among vendors to pull the wool over CMOs eyes.
Join Katie and Gabby Reece – athlete, author, entrepreneur, fitness professional and host of “The Gabby Reece Show”, as they talk about navigating life in this crazy time, happiness, motherhood, marriage, turning 50 and being the best version of yourself.
In this episode, we have a conversation with Lampe Omoeyele, CEO of Nitro121. Prior to launching his marketing agency, Lampe held senior roles at a number global brands in companies like GlaxoSmithKline and Cadbury.
Tony Mennuto is the President of the creative and consulting agency Wordsworth and booth. Wordsworth and Booth creates award winning audio advertising, with clients like Burger King, Pepsi, Fiat, and more.
With the world still battling the pandemic and whole populations reacting in new and unexpected ways, Twitter’s VP, Global Client Solutions Sarah Personette speaks about Twitter’s response to COVID-19 as a company and how users are behaving and adopting new behaviours.
Join Katie and Thai as they discuss Laugh Out Loud, the effects of the Black Lives Matter Movement, how companies can create truly diverse and equitable workplaces, and Thai’s new lifestyle brand for Black mothers – Sugaberry.
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