The COVID-19 challenge is fluid; how long this “new normal” will last is anyone’s guess. What we expect is that all healthcare stakeholders to a greater or lesser extent will change behaviors permanently.
Yes, Gaming Is A Good Place For Brands to Invest Right Now… But Do It Right
While professional sports have gone dark in the midst of the COVID-19 pandemic, there’s one form medium that is growing and helping both athletes and fans alike to fill the void — Gaming.
Digital Advertising In The Age Of Coronavirus
The global spread of COVID-19 is shaping up to be a crisis like no other. Through analysis of over 100.6 million global “coronavirus” related searches, Captify’s latest Impact study gets a pulse on how this pandemic is impacting consumer behavior and how businesses can navigate through these uncertain times.
5 Steps to Pivoting From In-Person to Virtual Events
Whether you’re a large company dealing with hundreds of scheduled events on the horizon or a small or mid-sized business (SMB) with a handful of important events planned, here are five tips for pivoting from an in-person to a digital event strategy.
A Twinkle in the AI of Future-Gazing Businesses
The poster child of Artificial Intelligence (AI) is the self-driving car. Uber, Google, and others are pouring billions to get them to work, but this doesn’t mean AI is beyond the reach of ordinary businesses.
Welcome to the Age of Brand Suitability
Contextualization technology will only become more important as brands seek to keep their reputations intact, argues GumGum’s UK Commercial Director, Peter Wallace.
AR’s Revival of Brand in the Hand Marketing
With augmented reality, “brand in the hand” has reached a new level of engagement and personalization.
A Guide to Native Best Practice In 2020
The Interactive Advertising Bureau (IAB) recently released an updated version of its Native Advertising Handbook. We speak to Australia Technology Lead Jonas Jaanimagi to understand what’s happened with native in the last three years.
Ways to Get Users to Scroll Past the First Page of Search Results
Peanut butter and jelly. Chips and salsa. Cinnamon and sugar. Some things just belong together.
The Very Public Nature of PII Data
With the exception of a few bad actors — here’ looking at you, Cambridge Analytica — the digital ad tech industry plays by the rules that govern the protection of PII data.
5 Things That Will Transform Our Digital Lives This Year and Beyond
The 2020’s may unlock what we’ve dreamed of in science fiction since the turn of the 20th Century.
The Data Science Terms You Don’t Know But Were Too Afraid to Ask
Natalie Cramp, CEO of data science and digital marketing company Profusion, lifts the veil on some of the buzzwords that marketers are increasingly encountering in their jobs.
Most Discussed
