Executive Q&A: Up Close and Personal with Lenovo’s Ajit Sivadasan

As Global Head, Vice President, and General Manager of eCommerce at Lenovo, Ajit Sivadasan is focused on managing the customer’s experience with the brand as well as the purchasing experience on We sat down with Ajit to ask him about Lenovo’s experience over the past year and what challenges and opportunities lie ahead.

How IDFA Being Targeted Will Affect Ad Tech

Apple’s Identifier for Advertisers (IDFA) is under fire as two new complaints have been filed from the European privacy campaign. The company’s setting of the IDFA breaches regional privacy laws on digital tracking because iOS users are not asked for their consent for the identifier’s initial storage.