John McMahon, Cedric Pech, Jeremy Duggan. Familiar? Probably not. But they are the rock stars of selling in fast-paced software unicorns; businesses such as BladeLogic, BMC, Ariba, Parametric Technology Corporation (PTC),
3 Observations on the Billion Dollar Market That’s Hiding in Plain Sight
Necessity may be the mother of all invention, but it’s friction that gives birth to billion-dollar tech markets. The app economy is one of the most innovative markets out there, and yet friction in new app discovery is stymying its growth.
Cracking the Code to Amazon: How Brands Can Market Smarter
With many of today’s consumers opting to shop online and Amazon’s vast inventory and quick logistical services, there is a clear appetite for brands to claim a stake and sell. But, what do brands need to know to do this right?
How Advertisers Can Use Automation to Streamline Spot TV Transactions
Impression-based selling and automated transactions have been hot topics in the broadcast TV industry for years. Unfortunately, traditional approaches rule today’s buys. 95% of local spot TV transactions are still completed with manual, traditional workflows.
Executive Q&A: Up Close and Personal with Lenovo’s Ajit Sivadasan
As Global Head, Vice President, and General Manager of eCommerce at Lenovo, Ajit Sivadasan is focused on managing the customer’s experience with the brand as well as the purchasing experience on Lenovo.com. We sat down with Ajit to ask him about Lenovo’s experience over the past year and what challenges and opportunities lie ahead.
Brand Suitability In Video Means Going Beyond The Basics
Video, by its nature, is highly subjective. Ten people might watch the same video and have varying perceptions of what it is about, which makes it hard to ensure safety and resonance at scale.
Educating, Entertaining, and Informing: A Q&A with reachtv CEO Lynnwood Bibbens
In this Q&A with reachtv we learn that not only has COVID-living not broke their stride, they’re coming out of it better, stronger, and more innovative than ever, with a clear plan to be the standard for traveling tastemakers looking to enjoy educational and entertaining video content.
2021 is Actually 2030: We Are In Our Digital Future
If I was to predict 2030, I would have predicted that machines would be helping us make some of the most important decisions of our lives, what to buy, where to go, who to meet, and more.
The Big Game is Just the Beginning: The Rise of FAST Streaming Advertising
It was reported that the market for streaming services grew by a whopping 37% in 2020, with the average American streaming eight hours worth of content daily and subscribed to four streaming services.
Nostalgic Viewing Becomes the ‘New Normal’ for TV Viewers
Whether it is setting aside lunchtime breaks from work to watch a critical news update or gathering around a favourite series for light relief, watching TV has become a bigger ‘household activity’ than ever before.
How IDFA Being Targeted Will Affect Ad Tech
Apple’s Identifier for Advertisers (IDFA) is under fire as two new complaints have been filed from the European privacy campaign. The company’s setting of the IDFA breaches regional privacy laws on digital tracking because iOS users are not asked for their consent for the identifier’s initial storage.
In 2021 Approach SPO With Collaboration In Mind
In its truest form, SPO was designed to bring advertisers and publishers closer together, remove the noise, and pull back the curtain that historically formed between the two.