With the exception of a few bad actors — here’ looking at you, Cambridge Analytica — the digital ad tech industry plays by the rules that govern the protection of PII data.

The 2020’s may unlock what we’ve dreamed of in science fiction since the turn of the 20th Century.

Natalie Cramp, CEO of data science and digital marketing company Profusion, lifts the veil on some of the buzzwords that marketers are increasingly encountering in their jobs.

The connection of physical objects with virtual information will offer new innovative applications in the future. Here are some of the most exciting use cases of touchscreen object recognition for interactive displays, tables, and video walls.

Big Box stores have an inherent advantage in advertising: their prominent location in prime real estate. The very act of passing one on the way to work is a reminder that they exist, and, conveniently offer everything we may need at any given time.

The AdTech world is wrapping up a challenging decade. Love them or hate them, the duopoly has done a fantastic job attracting advertiser dollars over the past 10 years.

If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon.

There’s good reason why we’re leaning so heavily into context; it provides many of the benefits of PII based audience tactics without any of the intrusive and creepy aftertaste. I will, however, say that the future will look a lot different than its past.

The concept of creating an emotional bond still holds true today, but with the rise of digital, the way brands reach consumers has been refined, opening the door for new tools and approaches.