Techtelligence


Navigating the digital ecosystem requires more than a compass. From AI to Blockchain to Adtech and Martechwe explore the challenges and solutions, the risks and rewards.

Voice. 6 Lessons Beyond the Hype. Lesson 1. It’s Not Advertising

In this series Jeroen Thissen (Creative Director) and Erik Rave (Technology Director) from Creative Digital Agency CODE D’AZUR look back on three years of developing voice applications for the likes of KLM Royal Dutch Airlines and LeasePlan. Each episode will highlight a new learning.

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By the Numbers

Why Customer Metrics Are More Than Numbers

Metrics are worthless if not used correctly. Lifetime values, driving repeat customers, physical vs digital channels – data points can make or break digital marketing strategies, and they must be fully understood to be fully unlocked by startups and corporations alike.

5 Ways to Gather Consumer Insights Before you Launch Your Business

Before launching your small business, it’s important you understand your customers’ buying behavior and why they prefer your product or service.

Why It’s Time to Use a 1st Party Algorithm

Programmatic is at a crossroads. Unless it can convincingly demonstrate its adds-value in the same way search is perceived to do so, its stellar growth could plateau.