We’re on the brink of another Roaring ’20s, both societally and as an industry. Just like the Roaring 1920s, the Roaring 2020s will represent a time of rebuilding, following massive devastation of cultural and industrial pillars long in the making.
We’re on the brink of another Roaring ’20s, both societally and as an industry. Just like the Roaring 1920s, the Roaring 2020s will represent a time of rebuilding, following massive devastation of cultural and industrial pillars long in the making.
Brands will forge their independent path by selecting the right technology and services from the open ecosystem. But the quality of the technology is only one factor they must consider in their selection process.
Silicon Valley is having a moment. Antitrust investigations are being launched against the largest companies in tech. Scientific research shows that our phones and apps are creating new forms of substance addiction. New data regulations are being enacted all over the world to limit the collection and use of our personal data.
Marketers are growing increasingly frustrated with the impact of proxies on their campaigns, leading to rising demand for accurate and reliable proxy data that will empower them to improve efficiency and boost performance.
While third-party cookies have made it very easy to enable personalized marketing, they also come with disadvantages such as limited life spans, consumer and regulatory scrutiny, as well as a range of other issues.
Businesses have been pushed into a level of digitization they thought was years away, with 97% of enterprise decision-makers reporting the pandemic is speeding up their digital transformation journey.
Event organisers and attendees alike have discovered the power of digital to not only help navigate current restrictions but to unlock future possibilities; especially when it comes to enhancing reach.
While adopting a vision and a program for data-driven marketing is top of the agenda for most CMOs, many companies still struggle to understand their marketing attribution across the entire online ecosystem.
Digital innovation is seen as a swiss army knife of audience engagement, but too often these briefs are set up to fail because they’re missing a critical distinction: what kind of behavior are you trying to create?
In such a fragmented and crowded market, why should brands take advantage of the premium content offered by broadcasters today given how many choices their audiences have?
Mastercard made a big splash last year, but has it really lived up to expectations. Well, not yet, says Jamie, who is little impressed by their music strategy, and somewhat taken aback by their payment noise.
Mediacom’s Sue Unerman discusses her upcoming fourth book, her history in the industry, building an argument for innovation, and how leadership, even now, needs to take more personal responsibility for the modern values around diversity in the workplace.
Join Katie and her guest, CEO of Today I’m Brave, Lindsay Stein, as they talk about changing jobs during the pandemic, the mission and projects of Today I’m Brave, the spirit of NYC and finding calm in the midst of chaos.
