In its truest form, SPO was designed to bring advertisers and publishers closer together, remove the noise, and pull back the curtain that historically formed between the two.


Advertising in 2021: Seizing the Moment in OTT
Our industry has changed and the seemingly separate worlds of digital and linear TV are colliding. As this convergence continues to become more commonplace and the viewing experience preferred by consumers rapidly evolves, the benefits of services have become impossible for traditional broadcasters to ignore.

Bring Multiplayer AR Alive with Interactive Physics
As augmented reality experiences have become more mainstream, they have also become more and more robust, looking and feeling realistic. But until recently, they have been largely confined to a single-user experience.

Three Trends That Will Dominate B2B Digital Marketing in 2021
Our dynamic market creates opportunities for businesses to grow faster, but only if they’re ready to capitalize on our new market realities.

The TV Ecosystem Cannot Support the Supply Chain Economics of the Open-Web DSP
With every new phase of the TV landscape’s evolution over the past decade, traditional capabilities have fallen closer in line with digital media.

A Digital CES Means Big Opportunity For Bold, Innovative Brands
If there was ever an event that can benefit from using an all-digital format to make significant leaps forward, it’s CES. And there is no doubt that the best practices from CES 2021 will shape what the event will look like for years to come.

A Reflection on the Election Process: A Look Inside ResTech and Why it Matters
Let’s take a look at what we mean when we talk about the connection between elections and research technology (ResTech).

Structuring Innovation To Navigate Uncertainty
The ability to quickly adapt has become a survival skill for digital advertising businesses, which have entered the most condensed innovation cycle ever.

Data-Informed Creative is the Tree-Topper This Christmas Season
While analytical tools to understand and fine-tune creative performance are becoming more readily available, many brands are slow to adopt them, often casting them aside as simply more tools, more tech, and yet another platform to learn.

Peace Out 2020, What’s Next for CTV in 2021
While almost every corner of digital advertising has experienced change this year, CTV has certainly seen a notable uptick in investment, driven by consumer trends: 80 percent of U.S. households now stream video to a connected device.

4 Ways Publishers Can Use Intent Data to Save Their Events Businesses
Pre-pandemic, the events business was booming for publishers, with some seeing double-digit growth in sponsorships and attendance in recent years. The biggest problem for some was an overcrowded calendar. Now, the events space is reeling.

Heightened Uncertainty May Bring On Ad Tech’s Golden Age
Panic about advertising technology has been in oversupply. Amid another COVID resurgence, there’s absolutely no sense of what the future holds for ad tech.