AW360 spoke with Chris O’Reilly, Co-Founder of Nexus Studios about the evolution of augmented reality. He introduces the term, “Enhanced Locations,” a term coined by Nexus, and describes how they are the next creative step in marketing, made possible by AR technology.
With the new form of tech integration into almost every facet of consumers’ lives, it’s important, now more than ever, that we understand the impact of IoT, and why consumers’ security and data must be at the forefront of all the IoT ventures.
The speed at which technology is evolving may well be faster than our ability to pivot job functions. If you aren’t thinking about how it may impact your field, do your research now or run the risk of being jobless in a few years’ time.
It’s an exciting time for Machine Learning (ML), in particular. Knowledge of ML has been growing over recent years, but now we finally have both the scale of data and the ability to put it into use.
As podcast usage continues to rise, it’s important for marketers to know who they’re speaking to when advertising on podcasts. Here we’re breaking down the preferences of these super listeners and how podcasts influence these consumers’ buying behavior, according to the study’s findings.
While creatives strive for ideas that enrich and captivate our lives, the perception is that those more focused on the ‘techy’ side of marketing, concentrate on data, performance, and results.
The field of neuromarketing may be relatively new, but the promise it holds in predicting the most unpredictable of behaviors – human rationality – shines a fascinating light on the future of reaching consumers.
Why an App-Driven Content Approach Will Become the Major 2020 Trend to Engage On-Location Customers in Real-Time Across Retail, Conferences, Events, and More.
The holidays are just around the corner and for many small or midsized businesses (SMBs) that means the potential for big sales.
Automated data discovery technology now exists to take over the tedious task of manual data analysis and identify hidden trends.
There are many different options to sell products online, from building your own e-commerce site as an entrepreneur to using an online marketplace.
When hearing the words artificial intelligence, some people tend to worry about losing their jobs to robots. Rather than focusing on the negatives, it’s better to learn more about how AI can supplement and enhance human endeavors.