Navigating the digital ecosystem requires more than a compass. From AI to Blockchain to Adtech and Martech, we explore the challenges and solutions, the risks and rewards.
Researchers now say our human ability to evolve and adapt has intersected with technology’s rate of change.
It’s important for marketers to understand how CCPA can serve as a catalyst for driving best practices in data-driven marketing.
While advertising on an ad-free platform might sound counterintuitive, nothing could be further from the truth when it comes to WhatsApp.
Just as 5G is coming into view on the horizon, there’s a trainload of new privacy regulations and initiatives gaining steam from the other direction.
“Attribution” is the buzzword on every TV marketer’s lips these days — and for good reason. Smart marketers put a priority on knowing what tools and tactics produce the best results.
Although voice recognition has been almost 100% accurate for some time now, the way humans converse is still hard to automate.
The number of martech providers alone has sky-rocketed from 150 globally in 2009 to over 8,000 in 2019.
Vivaldi’s CEO Erich Joachimsthaler discusses the modern relationship between brands and consumers with Pierre-Laurent Baudey, a Nike veteran of 22 years, an advisory board member for Tillamook, and brand growth partner with PLB LAB.
In this series Jeroen Thissen (Creative Director) and Erik Rave (Technology Director) from Creative Digital Agency CODE D’AZUR look back on three years of developing voice applications for the likes of KLM Royal Dutch Airlines and LeasePlan. Each episode will highlight a new learning.
At Advertising Week Europe, AW360 speaks with AI-powered marketing company Codec.
We have arrived at our fourth out of six lessons about developing for voice. This is an important one, which also reflects on the previous learning about your architecture. Why is it important to put ‘intent’ over ‘context’?
In this series Jeroen Thissen (Creative Director) and Erik Rave (Technology Director) from Creative Digital Agency CODE D’AZUR look back on three years of developing voice applications for the likes of KLM Royal Dutch Airlines and LeasePlan. Each episode will highlight a new learning.
It wasn’t until I moved to Los Angeles from NYC that I realized how much I depend on my in-car voice assistant. Driving (crawling!) for 1.5 hours a day will do that to you.
Emerging technology is introducing entirely new ways to reach people, as well as entirely new ways to act and interact with them.
56% of U.S. adults stream non-linear content to their TVs. That fact notwithstanding, our actual TV streaming habits have yet to truly live up to the buzz.
