Techtelligence

The 4Es of Programmatic

We have yet to see a universal, agreed-upon standard for programmatic advertising, making it difficult to ensure that brands can run the highest quality media within the most efficient budget.

Ways COVID-19 Transformed The World

COVID-19 has shaken up the business landscape, and the impact fast-tracked the process of moving to a digital era overnight. The rise of a contact-free economy triggered an unprecedented wave of super digitalization and digital transformation.

CTV Is Exploding, But Is It Working?

CTV viewership has ballooned under COVID-19, from 2.7 billion hours per week pre-pandemic to 3.9 billion hours during the height of lockdowns. Every week more fuel is added to the fire.

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Addressable Content: Rigor to Relevance

As we return to some sense of normalcy emerging from the pandemic, brands will once again want to be top of mind. In order to win consumers over as they make their way along the purchase journey, the content they see should be personalized, but not invasive.

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Latest Podcasts

Masters of Creativity, Featuring Osibo Imhoitsike

Osibo Imhoitsike, Executive Director TBWA Nigeria talks about the need to adapt in these times, walks us through his early days in Kenya and the formal experience and training he gained working for a multinational before he moved to Nigeria to join TBWA.

Great Minds: Barbara Eden On I Dream Of Jeannie’s 55th Anniversary

Barbara Eden is perhaps best-known for portraying Jeannie in the 1965-70 NBC-TV series I Dream of Jeannie. She was nominated twice for Golden Globe Awards for I Dream Of Jeannie, and was awarded a star on the Hollywood Walk of Fame.

Perspectives: Monique Nelson, Chairman and CEO, Uniworld

Join Katie and Monique Nelson, Chairman and CEO, Uniworld as they discuss the current “trisis”, 2020 as a year of clarity, win/win situations, Black Lives Matter, motherhood, and living virtually – from remote working to the benefits of virtual networking.

Great Minds: Marissa Freeman on Hewlett-Packard Enterprise and Working Motherhood

Freeman is the Chief Brand Officer at Hewlett Packard Enterprise. In this role, Freeman spearheaded the worldwide launch of the new HPE corporate brand.

Great Minds: Larry Charles On Brooklyn, Larry David, Seinfeld and Sacha Baron Cohen

Larry Charles is one of the seminal figures in modern comedy. Brooklyn-born, he started as a writer on the legendary sketch comedy show Fridays and moved from staff writer on Arsenio Hall to a central role on Seinfeld for its first five seasons, contributing some of the show’s darkest and most absurd storylines