With augmented reality, “brand in the hand” has reached a new level of engagement and personalization.
President at Tactic
Peter Oberdorfer is the President of immersive creative and production studio Tactic, a team of engineers and designers specializing in experiences and products centered around new digital formats: virtual reality, augmented reality, gesture tech, mobile apps, and real-time 3D experiences made with game engines.
Latest posts by Pete Oberdorfer (see all)
- AR’s Revival of Brand in the Hand Marketing - March 25, 2020