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Great Minds at Work: Streaming
Presented with Magnite
April 20, 2021 at 10am EST
Streaming boomed in 2020 and is only getting bigger. Join us for an in-depth look at streaming ecosystem, from the latest content, to advertising, to the tech-driven media consumption and more. In this digital event, we’ll feature leading executives, the latest technologies and actionable insights from the Streaming and Connected TV Ecosystem.
Register NowGreat Minds at Work: Gaming & Esports
Level up your esports & gaming strategy in 2021. AW’s Great Minds at Work series features a monthly focus on esports and Gaming which will teach you best practices and insider tips for brands, agencies and content creators from the leaders of Gaming Movement. Learn from industry thought-leaders, brands on the cutting edge of esports and the talent behind the gamers themselves.
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More Streaming
5G Set to Take Video Streaming to the Next Level Says PubMatic’s VP of Video
We spoke to Jonas on the eve of Advertising Week’s inaugural virtual event for the Asia-Pacific region about the impact of Covid-19, PubMatic’s positioning in the market and more. #AWJAPAC
Streaming TV: A Big Opportunity for Small Business
Join us in a live webcast event, where we’ll break down the basics of the streaming TV landscape.
The Streaming Wars We’re Not Talking About
We operate in a fragmented world. With the average number of screens per household outnumbering the average number of rooms in a home, it’s not uncommon for families to be watching a multiplicity of programming across different devices, across different platforms, all under one roof.
Four Ways Streaming Services Can Weather the Entertainment Wars
The battle for our attention and valuable subscription dollars will lead to a savage marketing war, and not all platforms will survive intact.
The Power of Live Sports in the Streaming Era
Today at Advertising Week, Fox Sports brought together four of its best personalities and minds to discuss the importance of live events in the modern advertising landscape.
How Brands and Marketers Interact with Streaming Platforms
We recently had the opportunity to chat with Alecia Vimala, Founder and CEO of the first-ever “shoppable” streaming platform ALECIA.
Finance, Freedom and Flexibility: How Streaming Platforms are Luring A-list Talent On and Off the Screen
Since 2014, TV has waged a remarkable war upon film when it comes to the procurement of A-list talent.
Hulu Insight: Streaming Isn’t Solitary – Why OTT Audience Measurement is Mission Critical
When the broadcast networks first started streaming full TV episodes it was in the PC-only environment of 2006, and it changed the TV landscape forever.
More Gaming & Esports
After a Tumultuous Year, What’s Next for Esports in 2021?
No one could have imagined back in last December what 2020 would turn out to be in the world of esports and gaming.
Blockchain Technology Is Entering the World of Gaming
Blockchain technology has already created an online economy. What other applications can this revolutionary new innovation have in the world of gaming? Let’s look at exciting new developments in the future of the industry.
Elevating Storytelling and E-Commerce Strategies with Gaming Tech
Gaming technology is making waves in the advertising industry as a powerful production solution. Techniques previously reserved for video games promise to positively change the production playing field for brands, agencies and creative studios alike.
Gamers Are Not Who You Think They Are
The gaming audience is larger, more diverse, and more nuanced than many realize. Gamers are multifaceted and oftentimes misunderstood.
Reimagining The Gamer: Why The New Gaming Audience Isn’t Who You Think It Is
For the gaming industry, the recent growth of its audience has helped tip the scales on the image of the traditional gamer. This has evolved to such an extent that the average age of a gamer in Europe is now 31 years old and they typically play for 8.6 hours a week. In addition, almost half (45%) of those players are female.
Mum’s Got Game: Why Marketers Should Tap Into Gamer Mums
Historically, women gamers, and especially mums, have been written out of the narrative around gaming. The discourse around women and gaming has typically focused on mobile phones, and this behavior, deemed casual gaming, has given the sense that women were not true “gamers”.
Game On: Why Brands are Turning Ads Into Gameplay
It’s official – playing games can help us during the Covid-19 pandemic: the World Health Organization (WHO) itself is urging people to #PlayApartTogether as a way of helping continue social distancing efforts. But could it also help brands?
Esports Sponsorship Insights from the Dallas Cowboys’ Esports Team
Although leveraging esports to reach younger audiences is nothing new to brands, this unprecedented time has solidified the value of esports sponsorship.
Humble Bundle Announces A $1 Million Annual Fund For Black Game Developers
The wonderful people over at Humble Bundle have put together the Black Game Developer Fund, an annual $1 million fund meant to empower and unite communities through gaming.
More from AW360
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