Storytellers

Seeing marketing as the sole arbiter of video content or framing video as the new broadcast equivalent to meet the demands of CTV misses the point.

A half-century ago, small-town startup Daktronics made an electronic wrestling scoreboard that became synonymous with the sport. Now Daktronics (NASDAQ: DAKT) lights up the world.

Content marketing is, however, the most sustainable way to grow demand and a loyal audience. If you’re in need of immediate results, content marketing is not for you. But if you’re after long-term success and growing your audience base, you’ve found your match.

Over the years we’ve heard lots of debate about the viability of email. As social media steamrolled onto the scene, many people in the industry even wrote email off as “dead,” proclaiming that social would make email irrelevant, especially for younger generations.

Tourism analysts see hopeful signs in theme park bookings, airline traffic, and more. Leisure travel is recovering first, ahead of business trips, experts say.

Covid-19 exposed African American beauty salons and barbershop owners to more than a virus: It exposed how important these businesses are to the Black community.

When President Joe Biden visited Pittsburgh to pitch his infrastructure bill, environmentalists urged him to “Go Big” on Covid recovery. Their media platform:  billboards.

Like any other part of the communications landscape, barter agencies have had to adapt tactics and strategies to keep pace with these larger shifts—and some have done better than others.

To align with new habits under lockdown, budgets have been shifted into more mobile-friendly digital media. Traditional channels have taken a hit. But consumers still value traditional ads, and brands would be unwise to assume they’ve become stale.

Global online video views are at an all-time high and rising 100% every year. The widespread accessibility of high-speed internet allows users to watch live and on-demand videos more than ever before.