People want to share what they do with a like-minded community and, with the growing amount of entertainment and social networks available, people turn to social media to share their entertainment experiences.
Trevor Noah, Comedian and Host of The Daily Show, knows how to connect with the emerging generation of mobile-first consumers.
Always wanting to be the “first mover,” Kelly Solomon, Senior Vice President of Consumer Marketing at MAC Cosmetics, propelled her team to use a novel tool to digitally engage with a younger audience.
ESPN host, Mike Greenberg sat down with Enes Kanter, NBA player, Cory Richards, National Geographic photographer and climber, Dominique Jackson, actress, and Josann McGibbon, screenwriter to discuss the various ways to tell bold stories that make an impact on people’s lives every day.
A year ago, podcasts were barely a blip on the radars of the world’s leading advertisers. Since then, the industry has exploded into a rapidly growing platform that’s making room for different innovative ways to market and create every day.
“Games are where we truly allow ourselves the freedom to think differently,” Nathan Phillips said today at the ‘Could the Future of Advertising be Inspired by Game Design?’ Advertising Week seminar, where he and four of the foremost experts on gaming and advertising discussed the relationship between the two subjects and how game design will influence the future of marketing.
Nick Miaritis and Vikramjeet Singh are the team behind the Mr. Peanut Twitter Account and Social Media Strategy for Planters. Today, they gave a seminar at Advertising Week in which they explained some of the keys to what has made that account so successful.
Known as the social platform with short-form video challenges and memes, Tik Tok has amassed substantial global usership for the next generation.
Picture this: A brand executive caught on video making harmful remarks targeted at a specific audience, tarnishing both their reputation and the brand.
There are numerous digital marketing strategies, but influencer marketing is the best way for B2C brands to break through the noise and reach new audiences.