The privacy bubble is starting to burst and advertisers and marketers alike are quickly pivoting their efforts to include Audio OOH technology in their marketing strategies to reach customers in a privacy-conscious world.
Storytellers
Omnichannel Creative: Q&A with handsome COO Jennifer Allen
We sat down with Jennifer Allen, COO of handsome, to discuss the rise of digital creative during COVID, the dangers of ‘too much’ digital, and the present and future of omnichannel.
Build Your Communications Strategy Around the Customer Journey
Back in March 2020 when the pandemic first forced businesses to shift to WFH and brands were examining how they talked to customers that demonstrated empathy, clients started asking a lot larger purpose-related, brand strategy-type questions.
How Your Brand Can Empower Wellness in 2021
What can brands and marketers do to benefit consumers during this crucial period of their lives? Our friends at Healthline Media have created their 2021 Fitness Forecast to answer that very question.
Content Publishers Made 2020 a Transformative Year for the Business of Partnerships
Over the course of the tumultuous year, we observed that content publisher partners experienced material year-over-year growth despite it all, a trend that validated their very emergence as key contributors in the affiliate marketing channel.
3 Ways Beauty Brands Can Stay Ahead In The Race For Virtual Engagement
Amanda Glasgow, creative director EMEA at digital consultancy Appnovation, explores the digital tactics that beauty brands need to stand out in a cutthroat sphere.
What’s in Store for Food & Nutrition in 2021?
Now that 2021 is well underway, consumers everywhere are seeking knowledge and practical advice on how to better themselves and their health after a rocky year under quarantine and stress.
The Evolution Of Experience Design In 2021
5 experience principles that are fundamental to how we can design and reimagine brand experiences that work at every stage of the consumer lifecycle, for 2021 and beyond.
Younger Consumers Are Craving More (Authentic) Health And Wellness Visuals
With increasing awareness around mental health for Gen Z and Millennials, brands have a distinct opportunity and also a responsibility to connect with younger consumers by more accurately reflecting the realities of how and why these generations prioritize their mental wellbeing.
Why TV Advertisers Need To Tune In To Audience Trends To Thrive
For decades, a TV served as the focal point in millions of living spaces; if you didn’t have one, you were the exception, not the rule. Fast-forward to the present day, and it’s clear that a lot has changed.