From theme parks to fast food outlets or reality TV shows – there’s a long history of ideas succeeding in the US before they find their way across the pond to European shores.
Storytellers
How the “New Normal” Should Influence Your 2021 Media Mix
Going into 2021, if you’re not considering modifications to the media strategy you laid out a year ago, you’re likely neglecting new opportunities.
Unlock Online Potential with the Power of Strategic Video Content
If you lead a modern business, you know that your online presence is a crucial component of your financial success.
7 Social Media KPIs You Should Be Tracking In 2021
According to financeonline.com, the number of social media users is expected to increase to more than 4 billion by 2021. As social media continues to play a role in many companies’ digital marketing campaigns, here are seven crucial KPIs to look-out for in 2021.
Vote Your Ossoff: Political Humor After a Long Election Year
After a multi-billion-dollar avalanche of political attack ads — so off-putting that some voters turned off their TVs — a glimpse of humor appears in the Georgia runoff election.
Three Ways Brands Can Use Empathy To Become Part Of The Evolving Gender Story
Helen Rose, head of insight and analytics at independent media agency the7stars, explores the role of empathy in driving gender awareness – for next-level brand campaigning.
Where is the Experiential Marketing Heading in 2021?
2020 saw everything change, with the global health crisis largely eliminating live events and upending proven marketing techniques. With brands eager to reunite with customers, experiential marketing pivoted to help forge these important relationships now and into the future.
The Future Of Bringing Virtual And Physical Events Together
The shift from physical to digital events is an unavoidable necessity in the current climate. Even pre-COVID there was a significant movement towards hybrid events, but the pandemic put a rocket up the entire industry when it comes to virtual.
Tides Are Changing In The TV/Video Landscape: Follow The Tech
One thing that isn’t divided these days is traditional and digital media. And the lines haven’t just blurred—they’ve effectively dissolved. TV is no longer only traditional cable and satellite packages; now, it’s viewed in multiple ways on every screen in the home.
2020 Election Showcases OOH Formats
Political ads in battleground states showcase the varied formats in out of home media, and politicians’ intense desire to connect with voters outside their homes.