The number of people who listen to podcasts in the U.S. is expected to reach over 105 million this year, eclipsing the 100 million mark for the very first time.
Storytellers
Visual Representation Of The Latinx Community Deserves Priority Every Month—Not Just Hispanic Heritage Month
Sultry. Sexy. Spicy. Machismo. Drug lord. Service worker. Farmhand. Exotic. Ambiguous. Immigrant. Invisible. Other.
View from the NY Times: The Power of Podcast Trends
According to Edison, podcast listening has more than doubled since 2014, providing a massive opportunity for creativity, new talent and advertisers. But what does the future hold? By uncovering the podcasting trends of today, we can build for the audiences of tomorrow.
If Brands Want Diverse and Competitive Content, They Must Change Their Media Plans
Good publishers should hold advertisers to this standard more publicly. Many advertisers are not currently supporting “diverse and competitive content offerings.”
Brand Suitability is Ushering in New Rules of Authenticity
Norms are changing. A few years ago it would have been unthinkable for these many brands to shift their messages and publicly acknowledge systemic racism. The concepts of brand suitability and brand authenticity are shifting as well.
Create More With Less: Production in the Era of COVID and Beyond
The right approach to production will drive safety, exploit technology, and leverage the power of post-production.
5 Human Truths to Inspire Better B2B Experiences
The most important connection for today’s B2B marketers to be making with customers and prospects is the human one. If you’re looking to build better relationships and experiences with B2B buyers, here are five simple truths to guide your efforts.
The OOH Recovery: As Consumers Re-emerge From Their Homes, What Will They See?
Millions of people are now moving around again. With states empowered to implement their own orders, there are unique challenges for each city and market.
How COVID-19 is Complicating Healthcare Marketing
Healthcare companies, in particular, have confronted many COVID-related challenges in recent months, including reduced marketing budgets as revenue wanes.
Can A Sound Make You Fall in Love with a Machine?
Sound is crucial to evoking emotion. Studies suggest that certain sounds collaborate with our other senses to inspire strong feelings like passion and even love, creating multisensory experiences that resonate with us long after they’re over.