The other day I was at the gym, on one of those awkward-moving elliptical contraptions when a guy walked into the area with a proud smile on his face.

Good stories often stand out because they’re unexpected or haven’t been shared before, while other content may stand out because it’s particularly well-researched and well-written.

Have you heard? 2020 is going to be the year of podcasts.

Being impressive takes a lot of effort, and it may well come at the expense of providing true, tangible, measurable value. Clients want and need, their service providers to focus on quality outputs, not meeting cosmetics.

No matter what you’re hoping for in the 2020 election, social media will continue to have a profound impact on the next national election cycle. The upcoming barrage of content, ads, and controversy will most likely affect brand marketing on social media, even if your brand doesn’t have a political stance.

The series chronicles patients enduring puzzling ailments as they meet with a panel of top doctors who aim to understand and diagnose issues ranging from the odd to the life-threatening.  

From the #10YearChallenge and Beyoncé’s #BeforeILetGoChallenge to the #BottleCapChallenge, viral sensations have resonated with hundreds of millions of social media users. The good news for brands is that they can capitalize on the excitement by bringing them to life.

Good creative agencies build cultures around being human, creating real voices for brands and businesses. I think the best human trait is the ability to laugh, to make each other laugh.