Norms are changing. A few years ago it would have been unthinkable for these many brands to shift their messages and publicly acknowledge systemic racism. The concepts of brand suitability and brand authenticity are shifting as well.
The right approach to production will drive safety, exploit technology, and leverage the power of post-production.
The most important connection for today’s B2B marketers to be making with customers and prospects is the human one. If you’re looking to build better relationships and experiences with B2B buyers, here are five simple truths to guide your efforts.
Millions of people are now moving around again. With states empowered to implement their own orders, there are unique challenges for each city and market.
Healthcare companies, in particular, have confronted many COVID-related challenges in recent months, including reduced marketing budgets as revenue wanes.
Sound is crucial to evoking emotion. Studies suggest that certain sounds collaborate with our other senses to inspire strong feelings like passion and even love, creating multisensory experiences that resonate with us long after they’re over.
Experienced content marketers have been debating this question for years: How much B2B content should I create for my content marketing strategy?
Effective use of social media is a crucial component of any successful B2B content marketing strategy. By utilizing the best social media platforms for B2B marketing, you can strengthen your message, broaden your reach, and put your brand, product, or service in front of the right corporate audience.
In a world of great uncertainty and with emotions running high across all businesses and industries, b2b marketers need to pay special attention to the emotional needs of their target audience.
The UpFlip Youtube channel has published only 19 videos and has over 9,000 subscribers. How did we grow so quickly, against the strong competition out there in the business niche? In this article, we’ll reveal our secrets and give you some helpful tips to follow when launching your own channel.
According to a recent study by the Association of National Advertisers, 70% of advertisers use influencer marketing, and it’s not hard to see why.
You may not realize it, but you’ve lost your mind. We all have. In fact, we lose our minds all the time, often several times a day.