Can A Sound Make You Fall in Love with a Machine?

Sound is crucial to evoking emotion. Studies suggest that certain sounds collaborate with our other senses to inspire strong feelings like passion and even love, creating multisensory experiences that resonate with us long after they’re over.

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The 4 Key Emotions In B2B Decision Making

In a world of great uncertainty and with emotions running high across all businesses and industries, b2b marketers need to pay special attention to the emotional needs of their target audience.

How to Stand Out and Build a Remarkable Brand on YouTube

The UpFlip Youtube channel has published only 19 videos and has over 9,000 subscribers. How did we grow so quickly, against the strong competition out there in the business niche? In this article, we’ll reveal our secrets and give you some helpful tips to follow when launching your own channel.

Navigating the World of Virtual Speaking Fees

While meetings and family get-togethers have shifted (mostly seamlessly) to Zoom and other virtual platforms, one industry that’s faced some uncertainty and confusion is also one of the most hard-hit: the event industry.

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Masters of Creativity, Featuring Osibo Imhoitsike

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