While meetings and family get-togethers have shifted (mostly seamlessly) to Zoom and other virtual platforms, one industry that’s faced some uncertainty and confusion is also one of the most hard-hit: the event industry.
As people adapted to new routines, many became more mindful about their media consumption, seeking out things to make them feel more upbeat and keep them entertained.
Even the savviest and most successful digital media companies in the world are hurting right now, and many are facing an uncertain future in this new landscape.
TikTok’s rise is somewhat inevitable in a time where entertainment is in high demand. As an entertainment-first platform, TikTok offers an escape from the mundane and a trend-centric creative outlet for its huge community of users.
Without powerful illustrations and stock photos, the message of any campaign will fail to reach its target audience. So, stock photos have become a permanent part of my life (for now, at least).
As I settle in for another week of parenting and account directing through a quarantine/pandemic, I thought maybe some other working parents in adland could use some words of encouragement.
The Trump campaign’s lawsuit against an NBC affiliate in Wisconsin raises an interesting question in rough-and-tumble politics: can a political ad defame?
As our world faces new levels of disruption caused by COVID-19, brands are acting swiftly to protect their bottom line while adapting to customers’ newfound constraints and concerns. Although these short-term remedies are necessary, what kind of impact will they have in the long-term?
For those of us in the experiential marketing business, where “gathering” is the hallmark of what we do, society’s rapid and forced shift to “social distancing” and “sheltering in place” will mean we will feel these new norms more acutely.
With the quick shift to working from home, business leaders, lawyers and sales and marketing teams are navigating new terrain—figuring out how to effectively communicate in a way that will achieve a desired outcome while working remotely.
Jez Proctor, UK managing director of global digital consultancy Appnovation argues that agencies need to strengthen their empathy for clients to counter the in-housing trend.
Join Katie and Gabby Reece – athlete, author, entrepreneur, fitness professional and host of “The Gabby Reece Show”, as they talk about navigating life in this crazy time, happiness, motherhood, marriage, turning 50 and being the best version of yourself.
In this episode, we have a conversation with Lampe Omoeyele, CEO of Nitro121. Prior to launching his marketing agency, Lampe held senior roles at a number global brands in companies like GlaxoSmithKline and Cadbury.
Tony Mennuto is the President of the creative and consulting agency Wordsworth and booth. Wordsworth and Booth creates award winning audio advertising, with clients like Burger King, Pepsi, Fiat, and more.
With the world still battling the pandemic and whole populations reacting in new and unexpected ways, Twitter’s VP, Global Client Solutions Sarah Personette speaks about Twitter’s response to COVID-19 as a company and how users are behaving and adopting new behaviours.
Join Katie and Thai as they discuss Laugh Out Loud, the effects of the Black Lives Matter Movement, how companies can create truly diverse and equitable workplaces, and Thai’s new lifestyle brand for Black mothers – Sugaberry.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
