2020 saw everything change, with the global health crisis largely eliminating live events and upending proven marketing techniques. With brands eager to reunite with customers, experiential marketing pivoted to help forge these important relationships now and into the future.
The shift from physical to digital events is an unavoidable necessity in the current climate. Even pre-COVID there was a significant movement towards hybrid events, but the pandemic put a rocket up the entire industry when it comes to virtual.
One thing that isn’t divided these days is traditional and digital media. And the lines haven’t just blurred—they’ve effectively dissolved. TV is no longer only traditional cable and satellite packages; now, it’s viewed in multiple ways on every screen in the home.
Political ads in battleground states showcase the varied formats in out of home media, and politicians’ intense desire to connect with voters outside their homes.
The number of people who listen to podcasts in the U.S. is expected to reach over 105 million this year, eclipsing the 100 million mark for the very first time.
Sultry. Sexy. Spicy. Machismo. Drug lord. Service worker. Farmhand. Exotic. Ambiguous. Immigrant. Invisible. Other.
According to Edison, podcast listening has more than doubled since 2014, providing a massive opportunity for creativity, new talent and advertisers. But what does the future hold? By uncovering the podcasting trends of today, we can build for the audiences of tomorrow.
Good publishers should hold advertisers to this standard more publicly. Many advertisers are not currently supporting “diverse and competitive content offerings.”
Norms are changing. A few years ago it would have been unthinkable for these many brands to shift their messages and publicly acknowledge systemic racism. The concepts of brand suitability and brand authenticity are shifting as well.
The right approach to production will drive safety, exploit technology, and leverage the power of post-production.
The most important connection for today’s B2B marketers to be making with customers and prospects is the human one. If you’re looking to build better relationships and experiences with B2B buyers, here are five simple truths to guide your efforts.
Millions of people are now moving around again. With states empowered to implement their own orders, there are unique challenges for each city and market.