Personalization, For The Masses

Personalization has been used by marketers as a segmentation technique for a long time in varying levels of precision and, subsequently, varying levels of success.

Writing Well is Overrated

Good stories often stand out because they’re unexpected or haven’t been shared before, while other content may stand out because it’s particularly well-researched and well-written.

Undress to Impress: Build Trust, Not Smoke Screens

Being impressive takes a lot of effort, and it may well come at the expense of providing true, tangible, measurable value. Clients want and need, their service providers to focus on quality outputs, not meeting cosmetics.

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Latest Podcasts

Great Minds: Verizon Media’s CEO On Building Product Ecosystems

Guru Gowrappan is CEO of Verizon Media, a powerhouse of trusted media and technology brands, including Yahoo, HuffPost, and TechCrunch.

The For-Purpose Experience – Givsly For-Purpose Podcast Episode 3

This episode looks at how people can experience purpose together by changing the way they approach previous experiences – less happy hours, volunteer experiences at sales conferences, etc.

Masters of Creativity, featuring Tunji Adeyinka

Join Katie and her guest, CEO of FQ Ventures, Shelley Zalis, as they discuss being physically distanced but socially connected, pivoting with positivity and proactivity, advancing women, equality and inclusion.

Perspectives: Dr. Leslie Baumann, The Skin Type Solution

Join Katie as she talks with leading cosmetic dermatologist, entrepreneur, NY Times best-selling author and creator of The Skin Type Solution, Dr. Leslie Baumann

Great Minds: Patricia Corsi on Lifelong Learning and Curiosity

Under Porter’s leadership, CP+B has become one of the most awarded agencies in the world and was honored as Agency of the Decade by Advertising Age.