Dedicated to the art of the story. Whether it’s a social campaign, video, podcast, branded content, influencer marketing and so on— all have the same mission—to capture the attention of consumers—to surprise them and delight them.
Continuing the discussion on creativity and anxiety, as part of the seminar series ‘Great Minds Think Unalike’ at Advertising Week NYC 2019 was this year’s guest, Oscar nominated actor and writer Jesse Eisenberg.
To prepare brands for a rising multicultural America, Armando Christian Pérez, better known as Pitbull, partnered with Bill Koenigsberg, President, CEO and Founder of Horizon Media, to create an agency focused on diversity marketing.
Longtime Advertising Week partner Google had a huge presence at AWNewYork 2019 – view their panels here.
Like me, people are jumping seamlessly from channel to channel and researching more, often in unexpected ways. This explosion of touchpoints means more opportunities — and more complexities — for marketers.
People want to share what they do with a like-minded community and, with the growing amount of entertainment and social networks available, people turn to social media to share their entertainment experiences.
Trevor Noah, Comedian and Host of The Daily Show, knows how to connect with the emerging generation of mobile-first consumers.
Always wanting to be the “first mover,” Kelly Solomon, Senior Vice President of Consumer Marketing at MAC Cosmetics, propelled her team to use a novel tool to digitally engage with a younger audience.
ESPN host, Mike Greenberg sat down with Enes Kanter, NBA player, Cory Richards, National Geographic photographer and climber, Dominique Jackson, actress, and Josann McGibbon, screenwriter to discuss the various ways to tell bold stories that make an impact on people’s lives every day.
A year ago, podcasts were barely a blip on the radars of the world’s leading advertisers. Since then, the industry has exploded into a rapidly growing platform that’s making room for different innovative ways to market and create every day.
“Games are where we truly allow ourselves the freedom to think differently,” Nathan Phillips said today at the ‘Could the Future of Advertising be Inspired by Game Design?’ Advertising Week seminar, where he and four of the foremost experts on gaming and advertising discussed the relationship between the two subjects and how game design will influence the future of marketing.
Nick Miaritis and Vikramjeet Singh are the team behind the Mr. Peanut Twitter Account and Social Media Strategy for Planters. Today, they gave a seminar at Advertising Week in which they explained some of the keys to what has made that account so successful.
Known as the social platform with short-form video challenges and memes, Tik Tok has amassed substantial global usership for the next generation.
“We have so many different and evolving revenue streams” says Julian Lloyd-Evans, its Chief Revenue Officer. We chat about the history of Dennis Publishing, and what they’re up to next.
Simon Marcus talked to us about his newly formed role at Acast as a Product Director, the acquisition itself, and provided a unique perspective on where the podcast industry is heading next.
We spoke to John “Scrapper” Sneider, who has written music for over 500 commercials on projects with Apple, Netflix, American Express, Chevy, AT&T, Nike, CITI and IBM.
Pinterest Global Head of Sales, Jon Kaplan joined the podcast to talks us through the platform – and the power of slow social.
Featuring Stacy Fuller, SVP, Head of Integrated Marketing Solutions at Refinery29, the leading media and entertainment company for young women.
