Dedicated to the art of the story. Whether it’s a social campaign, video, podcast, branded content, influencer marketing and so on— all have the same mission—to capture the attention of consumers—to surprise them and delight them.
While many may think of the word “engagement” as a buzzword, here’s the truth: customer engagement is a critical component for success for brands across all industries.
The art of telling a good story, whether in the movies, in the corporate world, at school or at home is still an art. Storytellers are major influencers in the life of an audience.
Influencers are those content creators that can push the experience of what it is like living with a new item outside screens. What sets influencers apart from online ads is an organic fabric that consumers can test for credibility.
Around 81 percent of consumers say that the many commercials they encounter online make them feel exhausted, while 67 percent consider digital adverts as irrelevant.
That aerial ad flown over the Redskins-Dolphins game showcases sports fans’ affinity for out of home media . . . and its ability to drive social media.
Illustrations aren’t just for children’s books and cereal boxes anymore. Businesses all across the web are realizing the power of illustration and putting it to work for their own brands.
It’s no surprise that the world wide web is at its most accessible with the various number of channels and devices available to individuals in today’s day and age.
Live sports are one of the last remaining live viewership opportunities, which makes it an important moment for brands, but also one that is fleeting and needs to be supported with a robust pre and post strategy.
Continuing the discussion on creativity and anxiety, as part of the seminar series ‘Great Minds Think Unalike’ at Advertising Week NYC 2019 was this year’s guest, Oscar nominated actor and writer Jesse Eisenberg.
To prepare brands for a rising multicultural America, Armando Christian Pérez, better known as Pitbull, partnered with Bill Koenigsberg, President, CEO and Founder of Horizon Media, to create an agency focused on diversity marketing.
Longtime Advertising Week partner Google had a huge presence at AWNewYork 2019 – view their panels here.
Like me, people are jumping seamlessly from channel to channel and researching more, often in unexpected ways. This explosion of touchpoints means more opportunities — and more complexities — for marketers.
When it comes to radio the way you make people feel when they tune in is everything. As EVP of Content at Alpha Media, Phil Becker breaks down different approaches to building unique local radio brands across Alpha’s portfolio of 100’s of local stations.
Steve Milton runs a successful branding agency servicing all kinds of clients ranging from Tinder to Microsoft.
For virtually all of history, the spoken word hasn’t been scalable. Pete Jimison is the founder of audio agency Frequency, who are trying to tackle the problem head on.
Featuring Alda Abbracciamento, who left her career at Ogilvy, where she most recently served as worldwide managing director, to serve a chief growth officer for Flytedesk.
Featuring Gloria Pitagorsky who founded Heard City in 2012 with two other partners and has since turned it into one of the top performing audio post companies in the industry.
