For those of us in the experiential marketing business, where “gathering” is the hallmark of what we do, society’s rapid and forced shift to “social distancing” and “sheltering in place” will mean we will feel these new norms more acutely.
With the quick shift to working from home, business leaders, lawyers and sales and marketing teams are navigating new terrain—figuring out how to effectively communicate in a way that will achieve a desired outcome while working remotely.
Jez Proctor, UK managing director of global digital consultancy Appnovation argues that agencies need to strengthen their empathy for clients to counter the in-housing trend.
As brands invest heavily in resources to build their internal advertising and marketing capabilities, there is a unique opportunity for forward-thinking agencies to provide expertise and services that fill important gaps for brands.
The Digitally Human founder and Future is Female judge, Salma El-Wardany explains how marketing is really all about storytelling.
You may want to consider creating your own image library.
Personalization has been used by marketers as a segmentation technique for a long time in varying levels of precision and, subsequently, varying levels of success.
The other day I was at the gym, on one of those awkward-moving elliptical contraptions when a guy walked into the area with a proud smile on his face.
Disrespect is common, even respected, in some areas of the industry. Mark Ritson is not known for doffing his cap to received wisdom nor tugging his forelock before the Emperor.
Good stories often stand out because they’re unexpected or haven’t been shared before, while other content may stand out because it’s particularly well-researched and well-written.
Have you heard? 2020 is going to be the year of podcasts.
Being impressive takes a lot of effort, and it may well come at the expense of providing true, tangible, measurable value. Clients want and need, their service providers to focus on quality outputs, not meeting cosmetics.