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The Sonic Truth: Differentiation Through Sound: Radio

When it comes to radio the way you make people feel when they tune in is everything. As EVP of Content at Alpha Media, Phil Becker breaks down different approaches to building unique local radio brands across Alpha’s portfolio of 100’s of local stations.

Latest Podcasts

Uncommon Thinking: Trevor Noah, Host, The Daily Show

Noah took us behind the curtain to discuss the creative process behind The Daily Show, and how he’s engaged a generation of young viewers through humor and political commentary.

Uncommon Thinking: Fernando Machado, CMO, Burger King

Fernando Machado, is at the helm of Burger King’s global marketing efforts, and shared his ideas on creating campaigns that stick from the stage.

Uncommon Thinking: Gwyneth Paltrow, CEO, Goop

Gwyneth Paltrow founded her lifestyle company Goop when she was sat at her desk at home in 2008 – originally it was supposed to be a recommendation newsletter. But it has become so much more.

The Sonic Truth: How Vox Created Its Podcast Business

Evan Lang, VP of Revenue and Partnerships in Audio at Vox Media was approached internally and asked how they could turn podcasting into a real business at the company.

Going Off Script With SeatGeek

Ian Borthwick shares SeatGeek’s approach to positioning its brand on audio, and some pointers on where to begin when thinking about how your brand should sound.