Dedicated to the art of the story. Whether it’s a social campaign, video, podcast, branded content, influencer marketing and so on— all have the same mission—to capture the attention of consumers—to surprise them and delight them.

What Is True Storytelling

The art of telling a good story, whether in the movies, in the corporate world, at school or at home is still an art. Storytellers are major influencers in the life of an audience.


How Influencer Marketing Amplifies SEO

Influencers are those content creators that can push the experience of what it is like living with a new item outside screens. What sets influencers apart from online ads is an organic fabric that consumers can test for credibility. 

Google at AWNewYork 2019

Longtime Advertising Week partner Google had a huge presence at AWNewYork 2019 – view their panels here.

When Creative and Media Come Together, Sparks Fly

Like me, people are jumping seamlessly from channel to channel and researching more, often in unexpected ways. This explosion of touchpoints means more opportunities — and more complexities — for marketers.

Latest Podcasts

The Sonic Truth: Differentiation Through Sound: Radio

When it comes to radio the way you make people feel when they tune in is everything. As EVP of Content at Alpha Media, Phil Becker breaks down different approaches to building unique local radio brands across Alpha’s portfolio of 100’s of local stations.

The Sonic Truth: Tales of Turbulence and Other Sonic Branding Stories

Steve Milton runs a successful branding agency servicing all kinds of clients ranging from Tinder to Microsoft.

The Sonic Truth: Making Dynamic Audio For Hundreds of Markets

For virtually all of history, the spoken word hasn’t been scalable. Pete Jimison is the founder of audio agency Frequency, who are trying to tackle the problem head on.

Perspectives With Katie Kempner: Alda Abbracciamento, Flytedesk

Featuring Alda Abbracciamento, who left her career at Ogilvy, where she most recently served as worldwide managing director, to serve a chief growth officer for Flytedesk.

Perspectives With Katie Kempner: Gloria Pitagorsky, Heard City

Featuring Gloria Pitagorsky who founded Heard City in 2012 with two other partners and has since turned it into one of the top performing audio post companies in the industry.