Dedicated to the art of the story. Whether it’s a social campaign, video, podcast, branded content, influencer marketing and so on— all have the same mission—to capture the attention of consumers—to surprise them and delight them.
The contrast between the tools in Don Draper’s arsenal and the data-laden, digital-focused tools marketers have available today highlights the profound impact that time and technology have had on our industry.
Everybody loves a good story. But the narratives that really build fandom, start relationships and make passionate advocates, are epics; they’re worlds in their own right.
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When it comes to radio the way you make people feel when they tune in is everything. As EVP of Content at Alpha Media, Phil Becker breaks down different approaches to building unique local radio brands across Alpha’s portfolio of 100’s of local stations.
Steve Milton runs a successful branding agency servicing all kinds of clients ranging from Tinder to Microsoft.
Cable television was born in 1928. Sadly, we are all witnessing its death. Not so long ago, a TV guide could be found on every living room coffee table to help consumers plan their evening TV show lineup.
While many may think of the word “engagement” as a buzzword, here’s the truth: customer engagement is a critical component for success for brands across all industries.
The art of telling a good story, whether in the movies, in the corporate world, at school or at home is still an art. Storytellers are major influencers in the life of an audience.
Influencers are those content creators that can push the experience of what it is like living with a new item outside screens. What sets influencers apart from online ads is an organic fabric that consumers can test for credibility.
Around 81 percent of consumers say that the many commercials they encounter online make them feel exhausted, while 67 percent consider digital adverts as irrelevant.
That aerial ad flown over the Redskins-Dolphins game showcases sports fans’ affinity for out of home media . . . and its ability to drive social media.
Illustrations aren’t just for children’s books and cereal boxes anymore. Businesses all across the web are realizing the power of illustration and putting it to work for their own brands.
We caught up Korri Kolesa, previously chief revenue officer at Stitcher about Art19’s future direction, including the challenge of gaining a deeper understanding of listeners.
When it comes to radio the way you make people feel when they tune in is everything. As EVP of Content at Alpha Media, Phil Becker breaks down different approaches to building unique local radio brands across Alpha’s portfolio of 100’s of local stations.
Steve Milton runs a successful branding agency servicing all kinds of clients ranging from Tinder to Microsoft.
For virtually all of history, the spoken word hasn’t been scalable. Pete Jimison is the founder of audio agency Frequency, who are trying to tackle the problem head on.
Featuring Alda Abbracciamento, who left her career at Ogilvy, where she most recently served as worldwide managing director, to serve a chief growth officer for Flytedesk.
