Writing Well is Overrated

Good stories often stand out because they’re unexpected or haven’t been shared before, while other content may stand out because it’s particularly well-researched and well-written.

Undress to Impress: Build Trust, Not Smoke Screens

Being impressive takes a lot of effort, and it may well come at the expense of providing true, tangible, measurable value. Clients want and need, their service providers to focus on quality outputs, not meeting cosmetics.

4 Ways to Manage Your Brand’s Social Media During the Election Season

No matter what you’re hoping for in the 2020 election, social media will continue to have a profound impact on the next national election cycle. The upcoming barrage of content, ads, and controversy will most likely affect brand marketing on social media, even if your brand doesn’t have a political stance.

Latest Podcasts

Great Minds: Susie Essman

Susie Essman is an American stand-up comedian, actress, writer, and television producer. She is best known for her role as Susie Greene on Curb Your Enthusiasm and the voice of Mittens in Bolt.

Great Minds: Frank Abagnale

Mr. Abagnale’s life was depicted on the big screen by Leonardo Di Caprio in the classic film “Catch Me If You Can.” He now travels the world sharing lessons he’s learned whilst working with the FBI.

Great Minds: Sir Martin Sorrell

Sir Martin Sorrell is Executive Chairman of S4 Capital, which is building a new age, new era, digital advertising and marketing services platform for global, multi-national, regional, local and millennially-driven clients.

Great Minds: Ndaba Mandela

Ndaba Mandela is Nelson Mandela’s Grandson. He is passionate about the Mandela legacy and motivating young people to get involved in community development.

Great Minds: Mark Boyd

Mark Boyd is the Co-Founder of Gravity Road, an agency bringing together the best of the advertising, communication and entertainment sectors in new ways.