Storytellers – Advertising Week 360 • AW360

Separate but Together: Redefining Experiential for a Pandemic Era

For those of us in the experiential marketing business, where “gathering” is the hallmark of what we do, society’s rapid and forced shift to “social distancing” and “sheltering in place” will mean we will feel these new norms more acutely.

How to Be a Successful and Persuasive Communicator While Working Remotely

With the quick shift to working from home, business leaders, lawyers and sales and marketing teams are navigating new terrain—figuring out how to effectively communicate in a way that will achieve a desired outcome while working remotely.

Rediscovering The Dying Art of Client Service

Jez Proctor, UK managing director of global digital consultancy Appnovation argues that agencies need to strengthen their empathy for clients to counter the in-housing trend.

How Creatives Can Provide Value in the New Brand and Agency Dynamic

As brands invest heavily in resources to build their internal advertising and marketing capabilities, there is a unique opportunity for forward-thinking agencies to provide expertise and services that fill important gaps for brands.

So, You Want to Tell Stories?

The Digitally Human founder and Future is Female judge, Salma El-Wardany explains how marketing is really all about storytelling.

Stock Photography Is Awful, Here’s Why

You may want to consider creating your own image library.

Personalization, For The Masses

Personalization has been used by marketers as a segmentation technique for a long time in varying levels of precision and, subsequently, varying levels of success.

Creative Director or, Better Yet, Value Creator?

The other day I was at the gym, on one of those awkward-moving elliptical contraptions when a guy walked into the area with a proud smile on his face.

I Teach Disrespect And This Is Why It Is Important

Disrespect is common, even respected, in some areas of the industry. Mark Ritson is not known for doffing his cap to received wisdom nor tugging his forelock before the Emperor.

Writing Well is Overrated

Good stories often stand out because they’re unexpected or haven’t been shared before, while other content may stand out because it’s particularly well-researched and well-written.

Podcasts – It’s What’s for Dinner

Have you heard? 2020 is going to be the year of podcasts.

Undress to Impress: Build Trust, Not Smoke Screens

Being impressive takes a lot of effort, and it may well come at the expense of providing true, tangible, measurable value. Clients want and need, their service providers to focus on quality outputs, not meeting cosmetics.