Dedicated to the art of the story. Whether it’s a social campaign, video, podcast, branded content, influencer marketing and so on— all have the same mission—to capture the attention of consumers—to surprise them and delight them.
Brands now have endless options for content creation and distribution, from YouTube Premium, to Facebook Watch, to IGTV, and even Snap Originals
As the old adage goes, success has many parents.
It’s no secret – audio is on the rise with more Australians listening to podcasts…
It’s not (always) about you! In the social media world, balance is everything. On the…
Ready or not, here they come. Members of Generation Z are already changing the world around us.
The move to online and social media channels for marketing is nothing new, but to many marketers, influencer marketing as a core practice is.
A Q&A with Chris Weldon of Bonfire Labs
Former Big Brother finalist turned Influencer, Akeem Griffiths, examines the pressures on mental health that being in the public eye can bring.
Last month, Facebook announced updated viewership data for its in-app video platform, Watch.
The proliferation of digital technology and content is proof that customer experiences have found their way from the desktop and mobile screen to physical environments.
You learn respect for storytelling, and the spaces between the words.
Podcasts have evolved into a compelling storytelling medium, but how commercially attractive are they?
Metrics are worthless if not used correctly. Lifetime values, driving repeat customers, physical vs digital channels – data points can make or break digital marketing strategies, and they must be fully understood to be fully unlocked by startups and corporations alike.
Before launching your small business, it’s important you understand your customers’ buying behavior and why they prefer your product or service.
Programmatic is at a crossroads. Unless it can convincingly demonstrate its adds-value in the same way search is perceived to do so, its stellar growth could plateau.
