Dedicated to the art of the story. Whether it’s a social campaign, video, podcast, branded content, influencer marketing and so on— all have the same mission—to capture the attention of consumers—to surprise them and delight them.
As marketers, we know to put the needs of our customers first. Yet, we frequently still structure goals to drive purchases through distinct sales channels: in-store vs. online vs. mobile.
From famous ad campaigns to cultural movements, here are some of the moments that stand out over the last 100 years of advertising.
This article explores how influencers have nurtured the audiences marketers seek, built credibility with those audiences, and therefore earned the trust necessary to promote your brand in a way people will listen.
Mobile shopping, influencer marketing, and peer-to-peer eCommerce continue to converge at a new intersection — social commerce.
Over 80 percent of Gen Z is more likely to purchase from a company that creates relevant content.
One of the things I enjoy doing is reading inspirational, life-affirming quotes and guessing if the quote matches the person who has apparently said it.
In this edition of the Influence Global Podcast, we examine the legal aspects of being an influencer
Emmy announcements are officially out and LA-based hi5.agency created campaigns for 8 nominated shows.
Brands now have endless options for content creation and distribution, from YouTube Premium, to Facebook Watch, to IGTV, and even Snap Originals
As the old adage goes, success has many parents.
It’s no secret – audio is on the rise with more Australians listening to podcasts…
It’s not (always) about you! In the social media world, balance is everything. On the…
It wasn’t until I moved to Los Angeles from NYC that I realized how much I depend on my in-car voice assistant. Driving (crawling!) for 1.5 hours a day will do that to you.
Emerging technology is introducing entirely new ways to reach people, as well as entirely new ways to act and interact with them.
56% of U.S. adults stream non-linear content to their TVs. That fact notwithstanding, our actual TV streaming habits have yet to truly live up to the buzz.
