While meetings and family get-togethers have shifted (mostly seamlessly) to Zoom and other virtual platforms, one industry that’s faced some uncertainty and confusion is also one of the most hard-hit: the event industry.
If you are having to re-interview for your position or interviewing for a new one, how can you stand out in a crowded job market?
As people adapted to new routines, many became more mindful about their media consumption, seeking out things to make them feel more upbeat and keep them entertained.
Even the savviest and most successful digital media companies in the world are hurting right now, and many are facing an uncertain future in this new landscape.
TikTok’s rise is somewhat inevitable in a time where entertainment is in high demand. As an entertainment-first platform, TikTok offers an escape from the mundane and a trend-centric creative outlet for its huge community of users.
Without powerful illustrations and stock photos, the message of any campaign will fail to reach its target audience. So, stock photos have become a permanent part of my life (for now, at least).
As I settle in for another week of parenting and account directing through a quarantine/pandemic, I thought maybe some other working parents in adland could use some words of encouragement.
The Trump campaign’s lawsuit against an NBC affiliate in Wisconsin raises an interesting question in rough-and-tumble politics: can a political ad defame?
As our world faces new levels of disruption caused by COVID-19, brands are acting swiftly to protect their bottom line while adapting to customers’ newfound constraints and concerns. Although these short-term remedies are necessary, what kind of impact will they have in the long-term?
For those of us in the experiential marketing business, where “gathering” is the hallmark of what we do, society’s rapid and forced shift to “social distancing” and “sheltering in place” will mean we will feel these new norms more acutely.
With the quick shift to working from home, business leaders, lawyers and sales and marketing teams are navigating new terrain—figuring out how to effectively communicate in a way that will achieve a desired outcome while working remotely.
Jez Proctor, UK managing director of global digital consultancy Appnovation argues that agencies need to strengthen their empathy for clients to counter the in-housing trend.