With increasing awareness around mental health for Gen Z and Millennials, brands have a distinct opportunity and also a responsibility to connect with younger consumers by more accurately reflecting the realities of how and why these generations prioritize their mental wellbeing.

For decades, a TV served as the focal point in millions of living spaces; if you didn’t have one, you were the exception, not the rule. Fast-forward to the present day, and it’s clear that a lot has changed.

From theme parks to fast food outlets or reality TV shows – there’s a long history of ideas succeeding in the US before they find their way across the pond to European shores.

Going into 2021, if you’re not considering modifications to the media strategy you laid out a year ago, you’re likely neglecting new opportunities.

If you lead a modern business, you know that your online presence is a crucial component of your financial success. 

According to financeonline.com, the number of social media users is expected to increase to more than 4 billion by 2021. As social media continues to play a role in many companies’ digital marketing campaigns, here are seven crucial KPIs to look-out for in 2021.

After a multi-billion-dollar avalanche of political attack ads — so off-putting that some voters turned off their TVs — a glimpse of humor appears in the Georgia runoff election.

Helen Rose, head of insight and analytics at independent media agency the7stars, explores the role of empathy in driving gender awareness – for next-level brand campaigning.

2020 saw everything change, with the global health crisis largely eliminating live events and upending proven marketing techniques. With brands eager to reunite with customers, experiential marketing pivoted to help forge these important relationships now and into the future.

The shift from physical to digital events is an unavoidable necessity in the current climate. Even pre-COVID there was a significant movement towards hybrid events, but the pandemic put a rocket up the entire industry when it comes to virtual.

One thing that isn’t divided these days is traditional and digital media. And the lines haven’t just blurred—they’ve effectively dissolved. TV is no longer only traditional cable and satellite packages; now, it’s viewed in multiple ways on every screen in the home.

Political ads in battleground states showcase the varied formats in out of home media, and politicians’ intense desire to connect with voters outside their homes.