Dedicated to the art of the story. Whether it’s a social campaign, video, podcast, branded content, influencer marketing and so on— all have the same mission—to capture the attention of consumers—to surprise them and delight them.
Ready or not, here they come. Members of Generation Z are already changing the world around us.
The move to online and social media channels for marketing is nothing new, but to many marketers, influencer marketing as a core practice is.
A Q&A with Chris Weldon of Bonfire Labs
Former Big Brother finalist turned Influencer, Akeem Griffiths, examines the pressures on mental health that being in the public eye can bring.
Last month, Facebook announced updated viewership data for its in-app video platform, Watch.
The proliferation of digital technology and content is proof that customer experiences have found their way from the desktop and mobile screen to physical environments.
You learn respect for storytelling, and the spaces between the words.
Podcasts have evolved into a compelling storytelling medium, but how commercially attractive are they?
Social influencers have become the new breed of celebrity, many of whom have legitimate reach and a more engaged fanbase than traditional A-list stars.
Consider tidying up their crowded content closets to find what’s truly moving and worth embracing.
New Balance, which signed a multi-year deal with Toronto Raptors star Kawhi Leonard last year, is invoking a break-through marketing tactic in the NBA Finals: the billboard taunt.
Equality and inclusiveness seem to be the obvious topics for music & brands. But there is so much more.
Ahead of the annual digital shopping super-sale that we call Amazon Prime Day, we spoke with IN Marketing’s Kelly Ravestijn and Catie Hoover about how the modern consumer shops and makes buying decisions.
Living is easy with eyes closed…. (Lennon/McCartney) I, like millions…
Once upon a time, it didn’t matter if a local business accidentally shared a logo with another business 100 miles away. The audiences for each business would rarely overlap.
