The series chronicles patients enduring puzzling ailments as they meet with a panel of top doctors who aim to understand and diagnose issues ranging from the odd to the life-threatening.
From the #10YearChallenge and Beyoncé’s #BeforeILetGoChallenge to the #BottleCapChallenge, viral sensations have resonated with hundreds of millions of social media users. The good news for brands is that they can capitalize on the excitement by bringing them to life.
While creatives strive for ideas that enrich and captivate our lives, the perception is that those more focused on the ‘techy’ side of marketing, concentrate on data, performance, and results.
We caught up Korri Kolesa, previously chief revenue officer at Stitcher about Art19’s future direction, including the challenge of gaining a deeper understanding of listeners.
Good creative agencies build cultures around being human, creating real voices for brands and businesses. I think the best human trait is the ability to laugh, to make each other laugh.
The contrast between the tools in Don Draper’s arsenal and the data-laden, digital-focused tools marketers have available today highlights the profound impact that time and technology have had on our industry.
Everybody loves a good story. But the narratives that really build fandom, start relationships and make passionate advocates, are epics; they’re worlds in their own right.
As a valued partner, we’d like not only to welcome you to the Advertising Week family but invite you to join and contribute to AW360, our digital media platform.
When it comes to radio the way you make people feel when they tune in is everything. As EVP of Content at Alpha Media, Phil Becker breaks down different approaches to building unique local radio brands across Alpha’s portfolio of 100’s of local stations.
Cable television was born in 1928. Sadly, we are all witnessing its death. Not so long ago, a TV guide could be found on every living room coffee table to help consumers plan their evening TV show lineup.
While many may think of the word “engagement” as a buzzword, here’s the truth: customer engagement is a critical component for success for brands across all industries.
Noah took us behind the curtain to discuss the creative process behind The Daily Show, and how he’s engaged a generation of young viewers through humor and political commentary.
Gwyneth Paltrow founded her lifestyle company Goop when she was sat at her desk at home in 2008 – originally it was supposed to be a recommendation newsletter. But it has become so much more.
Evan Lang, VP of Revenue and Partnerships in Audio at Vox Media was approached internally and asked how they could turn podcasting into a real business at the company.
Ian Borthwick shares SeatGeek’s approach to positioning its brand on audio, and some pointers on where to begin when thinking about how your brand should sound.
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