Storytellers


Dedicated to the art of the story. Whether it’s a social campaign, video, podcast, branded content, influencer marketing and so on— all have the same mission—to capture the attention of consumers—to surprise them and delight them.

Why Influencer Marketing Is Here to Stay

The move to online and social media channels for marketing is nothing new, but to many marketers, influencer marketing as a core practice is.

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Experiential Storytelling in the Corporate Space

The proliferation of digital technology and content is proof that customer experiences have found their way from the desktop and mobile screen to physical environments.

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The Power of Podcasts

Podcasts have evolved into a compelling storytelling medium, but how commercially attractive are they?  

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Striking the Balance: A Winning Social Campaign

Social influencers have become the new breed of celebrity, many of whom have legitimate reach and a more engaged fanbase than traditional A-list stars.

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Latest in Brand Stars

On Amazon Prime Day, Look At Your Closet For The Next Retail Trend

Ahead of the annual digital shopping super-sale that we call Amazon Prime Day, we spoke with IN Marketing’s Kelly Ravestijn and Catie Hoover about how the modern consumer shops and makes buying decisions.

The Unique Power of the Everyday Sound

Living is easy with eyes closed…. (Lennon/McCartney) I, like millions…

The Most Influential Logos of All Time

Once upon a time, it didn’t matter if a local business accidentally shared a logo with another business 100 miles away. The audiences for each business would rarely overlap.