Gaming

Game On: Why Brands are Turning Ads Into Gameplay

It’s official – playing games can help us during the Covid-19 pandemic: the World Health Organization (WHO) itself is urging people to #PlayApartTogether as a way of helping continue social distancing efforts. But could it also help brands?

ReKTGlobal and TalentX Join Forces

ReKTGlobal and TalentX Entertainment announce a new joint venture, TalentX Gaming, a talent management company specifically built for gaming and esports athletes and streamers.

5 Predictions of What Esports Will Look Like After COVID-19

While it’s true that the gaming world is thriving as a result of COVID lockdowns, from playing games to streaming and watching, it would be foolish for the esports industry to see this as ‘our moment’ given that this boom is only happening while nearly every other sports and entertainment product is on hold.