Social media has been the dominant media channel for around a decade, and for good reason. The sheer size of social media platforms’ audiences (Facebook alone counted 2.7bn users) and the rich data they collect have created an advertising bonanza.
No one could have imagined back in last December what 2020 would turn out to be in the world of esports and gaming.
Blockchain technology has already created an online economy. What other applications can this revolutionary new innovation have in the world of gaming? Let’s look at exciting new developments in the future of the industry.
Gaming technology is making waves in the advertising industry as a powerful production solution. Techniques previously reserved for video games promise to positively change the production playing field for brands, agencies and creative studios alike.
The gaming audience is larger, more diverse, and more nuanced than many realize. Gamers are multifaceted and oftentimes misunderstood.
For the gaming industry, the recent growth of its audience has helped tip the scales on the image of the traditional gamer. This has evolved to such an extent that the average age of a gamer in Europe is now 31 years old and they typically play for 8.6 hours a week. In addition, almost half (45%) of those players are female.
Historically, women gamers, and especially mums, have been written out of the narrative around gaming. The discourse around women and gaming has typically focused on mobile phones, and this behavior, deemed casual gaming, has given the sense that women were not true “gamers”.
It’s official – playing games can help us during the Covid-19 pandemic: the World Health Organization (WHO) itself is urging people to #PlayApartTogether as a way of helping continue social distancing efforts. But could it also help brands?
Although leveraging esports to reach younger audiences is nothing new to brands, this unprecedented time has solidified the value of esports sponsorship.
The wonderful people over at Humble Bundle have put together the Black Game Developer Fund, an annual $1 million fund meant to empower and unite communities through gaming.