It’s official – playing games can help us during the Covid-19 pandemic: the World Health Organization (WHO) itself is urging people to #PlayApartTogether as a way of helping continue social distancing efforts. But could it also help brands?
Although leveraging esports to reach younger audiences is nothing new to brands, this unprecedented time has solidified the value of esports sponsorship.
The wonderful people over at Humble Bundle have put together the Black Game Developer Fund, an annual $1 million fund meant to empower and unite communities through gaming.
A recent study from Syracuse University estimates that e-sports viewership could exceed physical sports by 2021.
ReKTGlobal and TalentX Entertainment announce a new joint venture, TalentX Gaming, a talent management company specifically built for gaming and esports athletes and streamers.
While it’s true that the gaming world is thriving as a result of COVID lockdowns, from playing games to streaming and watching, it would be foolish for the esports industry to see this as ‘our moment’ given that this boom is only happening while nearly every other sports and entertainment product is on hold.
E-sports are also experiencing a surge in popularity, regularly attracting audiences in the tens and hundreds of thousands.
While professional sports have gone dark in the midst of the COVID-19 pandemic, there’s one form medium that is growing and helping both athletes and fans alike to fill the void — Gaming.
Are you letting a $200 million opportunity pass you by? Is there a $1.5 billion business you’re ignoring? If so, then it’s time to think again about eSports. 20 years ago, it was common to see video games as an expensive waste of time.
To steward them along, many popular video games, like Fortnite, leverage influencers for an authentic yet branded presence within them.