A recent study from Syracuse University estimates that e-sports viewership could exceed physical sports by 2021.
ReKTGlobal and TalentX Entertainment announce a new joint venture, TalentX Gaming, a talent management company specifically built for gaming and esports athletes and streamers.
While it’s true that the gaming world is thriving as a result of COVID lockdowns, from playing games to streaming and watching, it would be foolish for the esports industry to see this as ‘our moment’ given that this boom is only happening while nearly every other sports and entertainment product is on hold.
E-sports are also experiencing a surge in popularity, regularly attracting audiences in the tens and hundreds of thousands.
While professional sports have gone dark in the midst of the COVID-19 pandemic, there’s one form medium that is growing and helping both athletes and fans alike to fill the void — Gaming.
Are you letting a $200 million opportunity pass you by? Is there a $1.5 billion business you’re ignoring? If so, then it’s time to think again about eSports. 20 years ago, it was common to see video games as an expensive waste of time.
To steward them along, many popular video games, like Fortnite, leverage influencers for an authentic yet branded presence within them.
For brand marketers to engage gamers, it’s critical to first understand its unique culture, community and sub-communities.
“Games are where we truly allow ourselves the freedom to think differently,” Nathan Phillips said today at the ‘Could the Future of Advertising be Inspired by Game Design?’ Advertising Week seminar, where he and four of the foremost experts on gaming and advertising discussed the relationship between the two subjects and how game design will influence the future of marketing.
Quite simply, gaming brand marketers have built performance marketing into their DNA since Day 1.